🚀 Fascinating new aspect of influencing customer devisions
What is “Nudge”?
Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.’
Nudging works most effectively...
Colors & Leads: How Colors Impact # of Leads From Online Marketing Campaigns
Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate.
This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine...
🤬 How To Deal With Negative Reviews 😡
Each additional star in your ratings can increase your revenue by 9%. It's an amazing opportunity for businesses to take advantage of these review websites.
Here is a great example of a negative review and reply from the business owner:
#reviews #Facebook #Googlereviews #customerreviews #trust #brand #localbiz #clients #sales #revenue #profit
From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.
Academic study proving the fact Emoji’s or Emoticons work… Link
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those...
Tips are from:
John Robson from Higher Awareness Inc.
Subs Jay from Amma Meals & Senior Services
Diane from Innovaid
Rose from Rose Blankenagel - Mortgage Broker - Mortgage West
Jennifer from Lincolnberg Master Builder
👨🏼💻👨🏼💻 SEO Mistakes To Avoid in 2019 🤓
We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them.
But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth...
To understand the concept of social proof, you have to consider a scenario where you are in an unfamiliar city and are looking for a good restaurant where you can eat dinner. You come across two restaurants that are located across the street from each other.
One is extremely busy, while the other one is virtually empty. Which one to do you choose? Nearly every time, the busier restaurant will be selected over the empty restaurant. The answer as to why this happens can be explained through...
No one ☝️ likes to wait .....Implications of being slow are devastating...
As we all have borderline ADHD, we want everything instantly. Fifty percent wouldn’t go back again to an establishment that kept them waiting for something.
Surprising as all this may be, the implications of this impatience are even more shocking. Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its...
Service providers hide behind their services and products. You go to an average plumbers or property management company’s website and there are hardly any real human faces on the website.
Smiling People Increases Sign-Ups for High Rise by 102%
What I love about this case study is that it proves adding the human element can have a dramatic impact on subscriptions.
Highrise, a simple lead management platform from the team at 37 Signals, had just seen a 37% increase in sign ups by...
Average income of a LinkedIn user is highest among all the other social media channels. They have immense buying power....as a service provider you can tap into this high income earners group.
Have you used LinkedIn and how it has helped you gain new leads?
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
SME business owners now have the opportunity to reach huge audiences based on...
Do you know your cost my per lead/Client? And when was the last time you looked at your marketing analytics and KPI’s? 📱
🎯 You have a personal tracker like Fitbit or IPhone Watch or Android Watch…but when it comes to tracking your marketing you don’t know your numbers…🎯
Like how much does it cost for me to get a lead
How much does it cost for me to close a client (Time, energy and money)
Where my clients are coming from (Google, Facebook, Outdoor Sign etc)
What is working and what...
📱📱 Your Customers pay you more then money. If your service has a high mental cost then you will have high chances of friction and anxiety. 🖥 🖥
Lower service cost does not mean lower mental cost for your client