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Catalyst, the Podcast on Experiential Marketing

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Location:

United States

Genres:

Podcasts

Twitter:

@WeAreCramer

Language:

English

Contact:

7812782300


Episodes

Episode 17 l Tech-Less Events

3/28/2019
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It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to eliminate tech altogether. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: tech-less events. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our...

Duration:00:12:37

How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

3/27/2019
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Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that bring their bold-pursuits to ballrooms and boardrooms by way of adventure-simulations and workshops. In this interview, we learn about the...

Duration:00:30:28

Episode 16 l Coffee

2/6/2019
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When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: coffee. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of...

Duration:00:10:01

Episode 15 l Blockchaining

12/18/2018
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New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguard and streamline events and the attendee experience. How? Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: blockchaining. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We...

Duration:00:14:07

Episode 14 l Why Experiential Marketing Matters

11/30/2018
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[Rebroadcast] Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events — play in a digital marketing approach. Join Brent and host Lindsay Tjepkema as they discuss why experiential marketing matters. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on...

Duration:00:22:41

Episode 13 l Virtual Venues

10/27/2018
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VR “venues” are expected to transform the group VR experience by allowing users to interact with each other within a virtual setting. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: virtual venues. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of...

Duration:00:17:32

Episode 12 l Crowdcasting

9/18/2018
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Event marketers are casting their ideal crowd to form lines outside their events and simulate word-of-mouth buzz. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: crowdcasting. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for...

Duration:00:07:38

Episode 11 l Applying to Attend Events

8/27/2018
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Marketers are cherry-picking event attendees through an application process. It's all about getting the "right" people to your event. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: applying to attend events. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the...

Duration:00:12:26

Episode 10 l The Anti-booth at Tradeshows

8/10/2018
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Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style, bold signage, a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from the criteria. In some cases, following no criteria at all. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential...

Duration:00:10:52

Episode 9 l Experiential Food

7/17/2018
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We all spend an inordinate amount of our lives eating and thinking about food. Now event marketers are seeing the value in using food to elevate their brand, drive home a message, and compel social media shares. Join our co-hosts Kate Romano and Joe Lovett for a smorgasbord of tasty examples as they discuss the latest experiential marketing trend: Food. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our...

Duration:00:14:31

Episode 8 l Family-Friendly Events, Global Monoculture, and EventTech 2017

12/19/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode. In the first segment, we talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Family-Friendly B-to-B Events, 180-Degree Video, and Global Monoculture. Next up, Brent shares the big themes and trends he saw at Event Marketer's annual EventTech Conference in Las Vegas. If you have feedback on our podcast, ideas...

Duration:00:27:15

Episode 7 l Secret Spaces, Group Media Experiences, and Designing Memory

10/12/2017
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​Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode. In the first segment, we talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of:​ Secret Spaces, Group Media Experiences, and Design with Hygge. Next up, is an insightful conversation with Dr. Carmen Simon, a keynote speaker and cognitive neuroscientist at Memzy. Dr. Simon explains Designing Memory — the...

Duration:00:51:11

Episode 6 l Large-Scale Stunts, Playification, and Designing Intelligence

9/11/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode. In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Large-Scale Event Stunts, Playification, and Podcast Engagement. Next up, Brent returns for an insightful conversation with Joe Toscano, author of the...

Duration:00:39:28

Episode 5 l Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing

8/7/2017
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In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Green 2.0, Attendee Heat Maps, and Empathy VR. Next up, Brent returns for an insightful conversation with Robert Rose, Chief Strategy Officer for The Content Advisory and author of the best-selling book Experiences: The 7th Era Of Marketing....

Duration:00:36:07

Episode 4 | Brainwear, Communities, and Healthcare's Experiential Future

6/29/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new multi-part episode. In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging. Next up, Cramer's director of experience planning, Aileen Wong, joins strategic planner,...

Duration:00:45:04

Episode 3 l Trends, EMS 2017, and Using Innovation Labs to Amp Up Attendee Engagement

6/12/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we are back for another trend-oriented conversation with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Selfies 2.0, Live Social Video, and High-Tech Office Space. In our second segment, Cramer's head of activations,...

Duration:00:38:35

Episode 2 l Trends, Activating SXSW, and Account-based Marketing for #EventProfs

4/19/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we are back for another trend-oriented conversation with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Material Innovations, Live Augmented Reality, and Biometrical Art. In our second segment, Cramer's head of creative...

Duration:00:57:48

Episode 1 | Trends, Measurement, and Social Media for Events

3/24/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we talk trends with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Responsive Experiences, Events and Robots, and Festivalization of Events. In our second segment, Kate and Brent look back at EventTECH 2016 and unpack...

Duration:00:55:45

Introducing Catalyst, the Podcast on Experiential Marketing | Episode 0

3/1/2017
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Catalyst, our new podcast, will bring you inside the latest in experiential marketing. Join Cramer as we collaborate with Event Marketer to unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers. With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry. And we’ve got some great interviews launching soon. If you are a creator of brand...

Duration:00:02:07