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Catalyst, the Podcast on Experiential Marketing

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More Information

Location:

United States

Genres:

Podcasts

Twitter:

@WeAreCramer

Language:

English

Contact:

7812782300


Episodes

Episode 4 | Brainwear, Communities, and Healthcare's Experiential Future

6/29/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new multi-part episode. In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging. Next up, Cramer's director of experience planning, Aileen Wong, joins strategic planner,...

Duration:00:45:04

Episode 1 | Trends, Measurement, and Social Media for Events

3/24/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we talk trends with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Responsive Experiences, Events and Robots, and Festivalization of Events. In our second segment, Kate and Brent look back at EventTECH 2016 and unpack...

Duration:00:55:45