There's been some debate over the past several years in the world of communications, print versus digital - and many in the chamber industry have gone all-in with digital. But don't take printed materials out of your toolbox just yet.
Many chambers know what they do and how they do it , but do they really know WHY they do it? In this episode, we look at some of the findings of W.A.C.E.'s recent branding project for chambers of commerce and discuss the 3Cs and the core competencies that should be the backbone of every chamber.