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#056 - Our Most Downloaded Episode to Date? (Using Social Proof)

By now you are familiar with our fascination with weapons of influence, as described in Robert Cialdini’s book “Influence.” In this episode, Jack and I are going to look at the last influence factor called social proof. You'll learn what it is, plenty of examples of how to use it successfully in a cold email campaign and what to do if you just started and have nothing to rely on just yet. Enjoy! WHAT WE COVER IN THIS EPISODE: What is social proof and how is it different from using...


#055 - Rapid Fire: How to Email Top CEO’s, Find Investors and More

Hey folks, here’s another rapid fire episode where we answer the most interesting questions about cold email. This week we talk about the most successful cold email tactics and how to apply them for the best results. Let’s get into it! Rapid Fire Questions: Have you ever cold emailed the CEO of a big company?Are cold emails becoming less effective?How do I write a cold email for a summer internship at a tech company in Silicon Valley that would generate a response?Does cold emailing VC...


#054 - Today’s Best Email Service Provider for Cold Email?

What are you using to send your cold emails today? GSuite? Outlook? Something else? In this slightly technical, yet helpful episode, we talk about the best tools to send cold emails. We cover the most popular email senders and email service providers (ESP), give pros and cons, and also share some stats to inform you before making a decision which tool to use. Let’s dive in! HERE’S WHAT WE COVER IN THIS EPISODE: What is the difference between email senders and email service providers?Is...


#053 - Teardown: Contact Form Outreach

Hey folks, here’s another teardown episode! Usually we tear down emails that are sent to one of our email addresses, but this time we are doing a slightly different spin. We are analyzing, line by line, two emails that were sent using the contact form on Jack’s website. As you will find out, submitting a cold email through contact form is not necessarily always a bad thing. So we are looking at pros and cons, as well as sharing some valuable email content advice. To learn more, check out...


#052 - Getting The Most Out Of Your Next Conference With Cold Email

Hey cold emailers, Jeremy is heading off to a conference next week, so we asked ourselves “How can someone use cold email to connect with conference attendees?” In this cast you’ll learn ways to get the most out of any event and start conversations with almost anyone attending with a few carefully crafted emails. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: Where to find a list of conference attendeesWhen before the event you should start cold emailing the attendees you want to connect...


#051 - Cold Email Personalization Breakdown Part 2

Hey folks, welcome back to part 2 of the personalization cast. This week we cover how to identify the best custom attributes to use in your email, the fastest way to personalize cold email at scale, and step by step guide to outsource your entire personalization effort. If you haven’t heard Part 1 of this episode check it out before we dive in. HERE’S WHAT WE COVER IN THIS EPISODE: How to start with personalizing your cold emails?How much time should you invest in personalization?Which...


#050 - Cold Email Personalization Breakdown Pt. 1

When we receive emails in our inbox, the very first question that comes mind is: is this email for me? Personalization can definitely help make a difference here, but does it really work? Does more personalization actually lead to more replies? And if so, is there a right way of doing it at scale? We answer all those questions and even more as we dive into the data behind over 75 million emails sent with QuickMail. This is a big topic so we split the cast in two parts, tune in to Part...


#049 - What to Do When You're Not Getting Enough Replies?

If you are not getting enough replies, this is probably a cast you don't want to miss. Tune in and you’ll get plenty of concrete ideas and suggestions you can follow today to fix dud campaigns and start getting some replies to your cold emails. HERE’S WHAT WE COVER IN THIS EPISODE: - How much time and how many prospects your campaign should have before calling it a failure - Deliverability check-points and minimal open rate to look at to make sure your emails are inboxing properly -...


Episode #048 - Teardown: Wins, Missed Opportunities and Pitfalls to Avoid

Hey folks, it’s time for a new teardown episode, and today we’re analyzing two emails that landed to Jack’s inbox. You’ll hear our thoughts on connecting with somebody on LinkedIn before you send them a cold email, on language used in cold emails, subject lines, CTAs and other important elements that will decide whether you will start or kill a conversation with your prospect. Make sure to check out the Copy Vs. List episode and the interview with Dan Martell that we mention here, and...


#047 - The One Thing You Can't Ignore With Cold Emails

Hey folks, in today’s episode, we’re covering the #1 most common copywriting mistake found in cold emails. In short, it’s not about you, it’s about the prospect. We’ll give you examples, advice and resources so you can transition from writing self-centered cold emails to writing “prospect centered” cold emails. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: - How to simply reword any sentence in your email and start leading with the reader - Why you should review and segment your...


#046 - Can AI Impact Your Sales Outreach Campaign?

Will artificial intelligence be able to handle your cold email replies? In this episode we are discussing the future of cold email reply handling and how AI will impact the role of the modern sales person.We're sharing our take on AI already available, and the tradeoff between teaching AI and benefiting from AI. Tune in! HERE’S WHAT WE COVER: How far are we from having Siri or Alexa sorting through our inboxes and adding emails to particular follow up sequences?AI assisting with response...


#045 - GDPR Teardown: The uncomfortable truth behind Europe’s new regulation

Hey cold emailers, we are approaching May 25th, the date when GDPR, a new law to protect the privacy of EU citizens will be enforced. In this cast, we’re doing the GDPR teardown and debunking some of the noise seen on the internet’s most popular blog posts and articles. Tune in as we are exposing some of the new regulation’s biggest flaws and issues. Let’s get to it! HERE’S WHAT WE COVER IN THIS EPISODE: Why small companies and startups may suffer more than Fortune 500 marketers under...


#044 - Why Less Is More With Cold Emails

In cold emails it’s easy to think that volume is the quickest way to get more replies, but is it? In this episode we go over some of the challenges that come from increasing volume and why successful campaigns can actually mean contacting LESS prospects. If you ever thought about increasing volume to get more replies or need some argument to prevent a friend from doing it, this episode is for you, tune in! HERE’S WHAT WE COVER: Why quality over quantity approach is more profitable to a...


#043 - Best of The Cast: Top 3 Episodes to Date

Hey cold emailers, in this episode we are looking at all of the podcast episodes we’ve done so far and we give you our top 3 favorites. You’ll find out why we think they are the best and what we like about them specifically. Enjoy the show! Jack’s favorites: #005 - How to find hot leads#010 – How to write an irresistible subject line?#039 – Using Reciprocity in Cold Email to Drive Sales Jeremy’s favorites: #005 - How to find hot leads#019 – The Fox and the Crow#028 – Dan Martell’s Cold...


#042 - You’ve Got a Reply, Now What? (Part 2)

Welcome back to our discussion on following up to your cold email replies. In Part 2 we talk about how to use out-of-office replies to your advantage, why categorizing your replies is gold when it comes to measuring and optimizing your campaigns, and how to use micro-commitments and reciprocity in your follow up emails to close the sale. Tune in! HERE’S WHAT YOU’LL LEARN IN THIS EPISODE: How to fill your leads database with more information just by carefully reading out-of-office...


#041- You’ve Got a Reply, Now What? (Part 1)

Until now, we've always been looking at how to get conversation started, but what happen once someone replies to you? There is a lot of ground to cover when it comes to handling responses, so we split this episode in two parts. This is Part 1 where you will learn about the different kind of replies you can get, why you want to categorize them, and how to deal with them so you can get more sales. Enjoy the show! HERE’S WHAT WE COVER IN THIS EPISODE: Two broadest categories of replies -...


#040 - Rapid Fire Round: Prewarming, Advanced Merge Tags And How to Revive Your List

We’ve received some great cold email questions from you lately, so here they are answered in another rapid fire round. You’ll hear our responses to 8 interesting questions about list building, customizing emails, “break up” emails or considering cultural differences when you send out cold email. Tune in! Rapid Fire Questions: What comes first: building your list or writing your emails?Videos, landing pages or slides: which marketing materials should you supplement your emails...


#039 - Using Reciprocity in Cold Email to Drive Sales

Hey cold emailers, in this episode we talk about reciprocity, which is a pretty powerful influence factor that your prospects will find hard to resist. Reciprocity means that we are wired to return our favors and pay back our debts. So how can you write a cold email that gives something to your recipient and triggers the reciprocity principle? We’re sharing quite a few examples, so you'll learn how to apply this technique like a pro. Tune in! HERE’S WHAT WE COVER: How to offer trial as a...


#038 - Cold Recruitment Email Teardown

Hey folks, here’s another email teardown, requested by one of our podcast listeners. We’re going through it line by line, analyzing what’s good about it, what’s bad about it and how we can possibly make it better. Check out the email below and tune in to hear our thoughts on it. For more email teardowns, find the links to our earlier episodes below. If you want to hear your cold email analyzed in one of the next episodes, just send it to Happy cold emailing, Jeremy...


#037 - Outbound Vs. Inbound in 2018

Hey cold emailers, this week we’re discussing outbound and inbound marketing strategies. In short, inbound is when leads come to you, outbound is when you go to the leads. In this episode we talk about when you should use one or the other, and when they should be used together. Tune in! HERE’S WHAT WE COVER IN THIS EPISODE: When you should use outbound in your campaign and what are the advantages of itWhat are the common mistakes with using outbound and how to avoid themHow a solid...