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Lee Rosen speaks to aspiring entrepreneurial and tenured law professionals on law practice management, marketing, technology and finance, increasing your revenues and helping you implement time saving changes.

Lee Rosen speaks to aspiring entrepreneurial and tenured law professionals on law practice management, marketing, technology and finance, increasing your revenues and helping you implement time saving changes.
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Lee Rosen speaks to aspiring entrepreneurial and tenured law professionals on law practice management, marketing, technology and finance, increasing your revenues and helping you implement time saving changes.




Podcast: Marketing Accelerator 2019

Most lawyer marketing doesn't work. I've made more marketing mistakes than most lawyers I know. I've tried every kind of marketing you can think of (online and offline). It feels like I've been operating a laboratory of marketing mistakes. I've learned why some things work and others don't. At the end of the day, purchase decisions boil down to emotional decisions. Even though we want to believe that clients will chose us based on facts and figures - on the quality of our work and the...


Podcast: 6 Good Reasons To Sell Your Law Firm

A lot of us are lawyers first and business owners second. We do it because it’s who we are, we’re here because we belong here. Sometimes I wonder if we're like caged animals who fail to notice that the cage door has been left open - we've forgotten that we can change our circumstances. This life is something you created so you also possess the power to change it. It’s all up to you. We rarely take the time to realize we’re free to choose. We've lived in this cage for a long time. Even when...


Podcast: Here’s How To Beat The Big Law Firm

Systems are awesome right up to the point when they apologize and offer the client twenty percent off when the client needs something different. They’re wonderful until they break the relationship with your customer. Systems don’t solve every problem and there has to be a system for dealing with system failure which kicks in before the client melts down. Every institutional advantage comes with some kind of drawback. It isn't always big, it isn't always exploitable, but in this case, the...


Podcast: 10 Ways To Differentiate Your Law Firm (If You’re Brave)

Being different is hard. It’s challenging to come up with ideas. It’s difficult to do the extra work on top of the legal work. It’s emotionally stressful to stand apart from the pack. Is it worth it to you? Lawyers all market their practices in much the same way. Many of them get mediocre results. Why? Because they’re all doing it the same way. How about doing it another way? That’s hard if you want to fit in with the group. Most of us value the acceptance of our peers. Sure, if you do your...


Podcast: Are You Reinventing The Wheel?

I remember my torts professor, a young guy with extraordinary height and energy. Each professor came to class with a different strategy for helping us learn. I’m not sure that any single pedagogical method is superior. They’re all good in their own way. I remember a shocking amount of what they taught me for a guy who can’t remember what I had for lunch. I suppose, unfortunately, that the messages that are permanently stuck in my brain are the messages planted there with terror.


Podcast: How Do You Keep Up With Legal Marketing? Don’t Bother

I got interested in lawyer marketing in the early 70’s. I was eleven years old. My father practiced law in North Miami Beach. He was a networker, that’s how he built his practice. 1977 is the year of the US Supreme Court decision in Bates v. Arizona. That’s the case that opened the floodgates for day time TV ads for personal injury lawyers. That’s the year that The Price is Right got overrun by lawyers hawking their services.


Podcast: Don’t Sweat The Recurring Tasks (And It’s All Recurring Tasks)

I used to think each day was different. Each day felt like the first time climbing Mount Everest. I truly believed each day was different. In fact, I thought the variety was the reason I enjoyed my work. I used to tell people that it was never boring. Life felt like a grand adventure. Then a lightbulb turned on over my head - my work repeated over and over. Sometimes it happened in the same day, sometimes the repetitions were separated by weeks, or months. Sometimes it took a year for the...


Podcast: The Most Important Trait of Successful Law Firm Marketers

Marketing a law firm is challenging. We have to find the right people and say the right thing. Most law firms lack subtlety in this two-step marketing approach. They find clients with the problem they solve, and then yell the firm name as loudly as possible, over and over. Surprisingly, this doesn't work so well.


Podcast: When The Team Loses a Player

Your key employee is jumping off. She knows the what and the why and she decided it was time to leap in a different direction. In doing so, she's made you question the rightness of your path. Sometimes it really is best if the employee leaves. It’s tempting to react to the announced departure by trying to convince the employee to stay. But, realistically, they are all leaving. Everyone is a volunteer. There’s value in a realistic understanding of the tenure of members of the team. They truly...


Podcast: The Vision Payoff – Can You Get Rich Quick?

It’s no secret that a clear vision for the future of your business gets you more clients, more revenue, more income, more free time, more satisfaction, and a happier life. If you don't know where you want to go, achievement is impossible. In one way or another, the need for a vision comes up in every business book, every discussion with a management consultant, and in every analysis of every successful business or professional practice. And yet, a lot of lawyers I know haven't bothered to...


Podcast: What Not To Outsource

It’s pretty easy to identify the work that ought to be outsourced. But some work is different. Some work defines you. It’s the thing people talk about; it’s the the reason they come to you instead of your competitor. Sure, you can hand it off, but you run the risk of sub-optimal results. You run the risk of losing the thing that keeps people referring to you, coming back to you, or saying nice things about you: your secret sauce.


Podcast: 3 Years as a Digital Nomad Lawyer

At some point in the past year (I have no idea when it happened) I started feeling at home anywhere in the world. It's odd because I'm not generally someone who's comfortable anywhere. To find myself comfortable everywhere was totally unexpected. It snuck up on me. I was just sitting in a coffee shop one day, expecting to feel like I always feel—a bit out of my element—and it struck me that I felt like I belonged. It happened in all sorts of places. It happened when I least expected it.


Podcast: It’s The Little Things

It was raining. I went to the hotel lobby to pick up the suit I’d had delivered, cursing myself for forgetting an umbrella, as I would now end up getting the suit all wet. That’s when I found the umbrella packed in with the delivery. It really is the little things that count, but finding the right little thing is hard. It requires empathy. Getting it right requires spending time getting into your client's head. It requires you to figure out what they might need and how you might be helpful....


Podcast: 10 Things You Don’t Need To Buy

Buying something makes my brain feel like I’m doing something. Does that happen to you? When I bought my gym membership, had my photo taken, got my fancy card, and went home, it felt like I’d exercised. Maybe the tendency to buy instead of do isn’t entirely our fault. The folks who sell things are pretty good at using marketing to convince us that buying things is progress. Maybe it’s their fault?


Podcast: 15 Things You Can Do Now to Change Your Results

If the results you get aren’t the results you want, you need to change the system. Some people say they don't have a system, but that's not true. We all have a system. If the system is bad, the results are bad. The system works perfectly to deliver bad results because the system is designed that way. Most of us have systems that deliver bad results repeatedly. However, we can change the system. We can alter the input to get new output.


Podcast: No Lawyer Can Do It Alone

Once upon a time, I felt like I had to do everything by myself. Those days were chaotic, horrible, and stressful. It was especially bad when a deadline loomed—I seized control, kicked everyone out, and acted like I was the only person on the planet who could fix whatever problem I was dealing with. I had to do it all by myself because I was sure that was the only way to get it done. So I pushed everyone away, often with an obnoxious, alienating, mean-spirited outburst that would later come...


Podcast: What’s Your Key Performance Indicator?

Your KPI (key performance indicator) is your North Star. It's the guiding light that helps you focus your energy, make decisions, and align your team. It’s the one number that matters more than the rest. I love to work the abbreviation "KPI" into conversations because it makes me sound like I know business stuff. Using KPI in a sentence makes me sound smarter than I am.


Podcast: Marketing Only Works If You Do This One Thing

Some lawyers lie to me. It happens like this: “My marketing isn’t working,” they say. “I’m doing the networking thing. I’m meeting other lawyers, doing lunches and coffee. And I even joined a Business Network International group.” (The BNI thing always annoys me. I’ve never encouraged anyone to join a BNI group. “Why did you join a BNI?” I ask them. “Because it’s in your networking course,” they say. “No it isn’t,” I tell them, then try to get back to the important part of the conversation....


Podcast: 10 Quick Ways to Undermine Your Credibility

Sometimes it’s the little things that wreak havoc with our carefully manufactured image. We spend a lot of energy playing the part. We get a nice haircut, we make ourselves smell nice, and we dress up in a fancy suit. Even our office space plays a role in our quest to make the right impression. We hang diplomas on the wall next to our law license, opposite the perfect piece of art. The furniture is solid and brightly polished. Some of us lay out fancy $100 pens. We hide the piles of...


Podcast: Making The Most Of Conferences

This is the time of the year many of us attend conferences. Attending events - any event - is a good thing. It’s good to get out of the office and talk to other humans. It’s good for business. It connects you with other people. It’s good to attend conferences, even if the only thing you accomplish is exchanging business cards with the woman in the Starbucks line in Macau. She might refer your next big case.