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United States

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Podcasts

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@etsysuccess

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English


Episodes

Coming Soon on the Etsy Success Podcast

1/15/2019
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Get a sneak peek of what’s in store for our upcoming season. Head to the Forums and follow @EtsySuccess on Instagram for ways to get featured on future episodes. See you soon!

Duration:00:00:55

Resolving Customer Service Disputes With Etsy’s Trust and Safety Team

12/4/2018
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Jill Mescia and Tyler Stoddard are two senior members of our Trust and Safety team. Today they join us in the studio to share tips on how to prevent disputes and resolve cases swiftly. Find out their best practices for handling unexpected shipping snags, increased order volume, and other common challenges. Check out Just in Case: Resolving Disputes Through Communication for tips on resolving cases quickly and efficiently. If you need help with a customer service situation like the ones...

Duration:00:28:38

Etsy’s Leadership on Bringing Buyers to Your Shop for the Holidays

11/13/2018
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Etsy CEO Josh Silverman and Kruti Patel Goyal, general manager of seller services, return to the Etsy Success podcast to give you a behind-the-scenes look at our marketing efforts for holiday. Plus, hear Josh and Kruti discuss how you can use our new marketing tools to help attract buyers to your shop this season. You can send targeted offer emails for free through December 31, 2018. Go to your Shop Manager to create a targeted offer campaign today.

Duration:00:17:38

Live: Holiday Tips from International Team Captains

11/6/2018
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In this special episode, three European Team Captains take the stage to share top holiday tips for sellers at all levels of growth and discuss their proudest moments with their Teams. (Recorded live at Etsy’s European Captains’ Summit in Warsaw, Poland.) Check out the Captains’ Teams: Virginie Lykins’ Made in Norway Tania De Pauw’s Etsy Team Belgium + Etsy Team Gent Helen Gillespie’s Lancashire Etsy Team

Duration:00:34:08

Etsy Sellers Share Their Shipping Strategies

10/17/2018
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Two seasoned shop owners discuss their approach to shipping cost, including how they set shipping prices that appeal to their target market and how to negotiate lower shipping costs with carriers. Take a look at what Melissa and Mike have to offer in their Etsy shops, Sweet Water Decor and Barn Wood Furniture. Find info about the free shipping sweepstakes in the Official Rules. Note: No purchase necessary. See Official Rules for alternate method of entry. Open to Etsy Sellers with Etsy...

Duration:00:35:14

Etsy Search: Mythbusting With Two Etsy Experts

10/10/2018
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You’ve got questions about search, and this week’s guests have answers. Taylor Combs is an editor on Etsy’s Seller Marketing team and Isabella Diaz is a Shop Optimization Specialist on the Community team. Together they worked on our Ultimate Guide to Etsy Search, and they’re here to bust some common myths about Etsy search. Plus hear Taylor and Isabella offer tips for improving keywords in a special lightning round of keyword critiques collected from the Etsy Forums. Read up on Etsy Search...

Duration:00:31:08

The Inside Scoop on Holiday Trends With Etsy’s Trend Expert

10/1/2018
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Etsy’s resident trend expert and judge of NBC’s Making It Dayna Isom Johnson shares insights on fresh trends for holiday. Learn how to use these trends in your shop and ways to combine trends to maximize your impact. Plus discover Dayna’s process for forecasting trends and what it was like to star alongside Amy Poehler on Making It. Read our Marketplace Insights report or find it in your Shop Manager starting this week. Follow Dayna on Instagram to stay up-to-date about forthcoming trends...

Duration:00:41:38

Q&A With Etsy CEO Josh Silverman and General Manager of Seller Services Kruti Patel Goyal

7/3/2018
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Etsy leaders Josh Silverman and Kruti Patel Goyal answer your top questions about the recent changes to selling on Etsy and share more insight into our plans for the future. Learn more about the updates discussed in this episode in our announcement. To request a call for help with pricing, go to our contact page. Select Selling on Etsy > Payments and Billing > Understanding my Bill and Fees, and request a phone call. Member Support calls will be available only in English.

Duration:00:28:43

Bonus: A Behind-the-Scenes Look at How We’re Bringing Buyers to Etsy

6/19/2018
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Hear the inside scoop on the ways our team is working to bring more buyers to Etsy, including the results of our onsite sales events and the strategy behind our paid marketing efforts. Plus get tips on how to use insights from our sales events in your shop. For tips on optimizing your keywords, listen to our “Brainstorming keywords for your Etsy shop” episode or read Brainstorming Keywords for Tags and Titles. Read about how to Craft a Killer About Section and fill out your shop policies...

Duration:00:23:30

Etsy’s Buyer Insights Expert on What Makes Buyers Tick

5/15/2018
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Our buyer research manager shares insights into how people find Etsy shops, what motivates them to buy, and what keeps them coming back. For more photo tips, check out our Ultimate Guide to Product Photography. Learn more about how to use the social media tool to promote your shop. Help build buyer trust by filling out your listing pages, whether you sell physical or digital items, and by setting up your shop policies.

Duration:00:40:16

Bonus: Your Questions About Targeted Offers, Answered

4/24/2018
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Etsy product manager Cambria Kline answers your questions about our new marketing tool for sellers in this special bonus episode. With this tool, you can send targeted offers directly to prospective buyers who’ve expressed interest in your products. If you want to try targeted offers for your shop, go to your Shop Manager > Marketing > Sales and Coupons.

Duration:00:11:18

Two Etsy Experts on Advocating for Small Business and the Planet

4/17/2018
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Etsy’s advocacy and sustainability experts talk about our public policy efforts and the fight against net neutrality, and share buyer insights on how sustainability factors into purchase decisions. Take action for net neutrality now by signing this open letter to Congress. Read more about the amicus brief Ilyssa discussed in this blog post. Watch what happened when 20 Etsy sellers ventured to Washington, D.C. for the first-ever Microbusiness Caucus. Learn more about Etsy Solar and find...

Duration:00:35:22

How to Launch a Paid Ad Campaign to Get the Most Bang for Your Buck

4/3/2018
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Etsy’s paid ads expert Maxwell Tang covers everything you need to know about launching a successful paid ads campaign, from bids and budgets, to running tests that will help you strategize. Read more about paid ads in our Marketing Ultimate Guide and check out the paid ads case study mentioned at the top of the episode. And for help with categorization, titles, and tags, take a look at this help article. If you have a moment, please take our listener survey and don't forget to rate and...

Duration:00:32:53

Bringing in Buyers for Mother's Day and Other Special Occasions

3/19/2018
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Alexis Clare sells natural bath bombs in her shop, Whipped Up Wonderful (whippedupwonderful.etsy.com). We chat with her about prepping for special occasions like Mother’s Day. Alexis shares tips on drawing in gift buyers, creating a charming gifting experience, and running promotions your customers love. Find out what Mother’s Day trends are on the rise in our 2018 Mother’s Day trend guide: etsy.me/2DCaqxO Learn more about how you can participate in the World of Etsy sales event:...

Duration:00:33:31

How Two Immigrant Shop Owners Are Creating Jobs for Refugee Women

3/6/2018
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In honor of International Women's Day, we chat with Kei Tsuzuki and Molly Luethi of Kei & Molly Textiles (keiandmolly.etsy.com) about how they launched a screenprinting business to provide jobs for immigrant and refugee women from all over the world. Is there a woman in your life who's inspired you as a business owner or maker? Send us an audio clip of your answer for a chance to be featured on an upcoming episode of the podcast. Learn how to submit your recording here: etsy.me/2oTeWCx

Duration:00:36:52

Developing Innovative New Product Ideas with Norwegian Wood

2/13/2018
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Angie Johnson of home decor shop Norwegian Wood (iheartnorwegianwood.etsy.com) discusses her approach to product development, including brainstorming innovative product ideas, determining if a new idea is right for your business, and keeping your shop fresh over time. Check out Angie’s Seller Handbook articles, How I Developed My Best-Selling Product: etsy.me/2mIKc67 and 6 Tips for Generating Fresh Product Ideas: etsy.me/2t6mk1o

Duration:00:32:20

Etsy’s Instagram Expert on Building Your Brand on Instagram

1/30/2018
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Our social media specialist and Instagram extraordinaire Brigette Muller shares pro tips on creating an engaging Instagram presence, including everything from hashtagging to reach your target audience to mastering the art of Instagram Stories. Thinking about using our new social media tool to help promote your shop? Here's how: etsy.me/2DM9WK8 For tips on taking great photos to use on Instagram, read our Ultimate Guide to Product Photography: etsy.me/2DZnGAF

Duration:00:27:31

Win Loyal Customers Through Excellent Customer Service With BetsyFarmerDesigns

1/16/2018
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Jewelry maker Betsy of Betsy Farmer Designs (betsyfarmerdesigns.etsy.com) chats about marketing your shop for Valentine's Day and winning repeat buyers with delightful customer service. Thinking about offering gift wrap in your shop? Check out this article for more info: etsy.me/2mKOB9F

Duration:00:25:01

Tapping into 2018 Trends With Etsy's Resident Trend Expert

1/2/2018
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Etsy's trend expert and one of NBC's 'Making It' judges, Dayna Isom Johnson shares insider knowledge on what market trends to expect this year and how she selects products to feature on major TV networks. Check out Dayna's trend guides here: etsy.me/2hDpjuP Like the 'Making It' Facebook page for the latest developments about the show: www.facebook.com/NBCMakingIt Follow Dayna on Instagram to stay on top of forthcoming trends, her TV appearances, and updates about 'Making It':...

Duration:00:29:24

Marketing and Sales Strategies With Milk and Honey Luxuries

12/12/2017
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Sarah and Ryan Parker of Milk and Honey Luxuries (milkandhoneyluxuries.etsy.com) chat about running profitable sales promotions, tips for paid advertising, and pricing for wholesale like a pro. *** If you haven’t already, please take our survey at etsy.me/podcastsurvey. We'll be back in January with new episodes to help you make 2018 your best year yet. See you then!

Duration:00:25:56