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IRI Growth Insights

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For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Location:

United States

Genres:

Podcasts

Description:

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Language:

English


Episodes

The Role of E-Commerce in Impulse Snacking

9/27/2019
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Confession time: just the thought of snacking makes us a little hungry! We’re clearly not alone, as snacking and snack options continue to increase across the U.S. Consumers are now snacking up to six times per day, and there is a snack for every taste bud, whether you prefer high-protein, antioxidants or the spicy stuff. And, while snacking has long been considered an impulse buy, e-commerce doesn’t support that “in the moment” purchase. Sally Lyons Wyatt, Executive Vice President and...

Duration:00:21:10

Tap Into High-Potential Fresh Shoppers

9/27/2019
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The fresh perimeter was on an exploding growth trajectory for a while as consumers gained more interest in fresh food. Now, not only has growth slowed, the competition across the store, including in center store – which is experiencing its own healthy gains – is fiercer than ever. Also, many consumers are buying produce outside of the traditional grocery store, and these new channels have made the landscape more confusing. Even e-commerce is seeing growth in produce. Who’s really buying...

Duration:00:24:44

The Seven Deadly Sins of New Product Innovation

9/27/2019
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For any company trying to grow, especially CPG manufacturers, product innovation is a necessary and often demanding part of doing business. Consumers today have higher expectations and more choices than ever in both products and ways in which to buy them – so it takes a lot to stand out. Unfortunately, the vast majority of new CPG products being launched today fail to reach their financial goals. How can you innovate in a way that is both profitable and sustainable? During this episode,...

Duration:00:26:20