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Gaming is a multi-billion dollar industry - but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world - including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack - to hear how they design, develop, monetize and market their games. Tune in to Level Up - the podcast for people who love making, growing, and of course - playing mobile games.

Gaming is a multi-billion dollar industry - but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world - including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack - to hear how they design, develop, monetize and market their games. Tune in to Level Up - the podcast for people who love making, growing, and of course - playing mobile games.
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Location:

Israel

Genres:

Podcasts

Description:

Gaming is a multi-billion dollar industry - but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world - including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack - to hear how they design, develop, monetize and market their games. Tune in to Level Up - the podcast for people who love making, growing, and of course - playing mobile games.

Language:

English


Episodes

Dan Greenberg, ironSource - S01E10

10/17/2018
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Dan Greenberg, Chief Design Officer at ironSource, gives us the lowdown on what goes into designing hit playable ads, discusses where we can expect to see AR pop up in mobile gaming, and spills the beans on the game studio he admires most (spoiler - they build games for toddlers).

Duration:00:21:26

Tatyana Bogatyreva, Gram Games - S01E09

10/2/2018
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Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses the differences between UA in ad-driven games and IAP heavy titles, gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. To learn more visit https://bit.ly/2QnZOsS

Duration:00:18:26

Jane Anderson, Zeptolab - S01E08

9/3/2018
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Jane Anderson, Head of Ad Monetization at Zeptolab shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. To learn more visit https://bit.ly/2wAzrc2

Duration:00:20:55

Nate Barker, Fluffy Fairy Games - S01E07

8/19/2018
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In episode 7 of LevelUp, Nate Barker, Director of Business Development at Fluffy Fairy Games, the German studio that recently reached over 50 million downloads, tells us all about idle games- from reviewing how the genre best fits in today’s gaming landscape, to discussing the benefits of employing a fast and iterative development process, to emphasizing the importance of player feedback on the monetization side of game development.

Duration:00:29:23

Carissa Gonzalez, Pixelberry - S01E06

6/11/2018
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In episode 6 of LevelUp, Carissa Gonzalez, User Acquisition Manager at Pixelberry shares her insights on everything from being a woman in the game industry, to how we've seen game marketing evolve, to how you always need to question the data. Tune in now to hear more!

Duration:00:23:55

Erin O'Brien, Gram Games - S01E05

5/17/2018
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In episode 5 of LevelUp, Erin O'Brien, Head of Culture at Gram Games discusses what it means to set company culture as a business imperative and shares her secret sauce for nurturing a strong community in the workplace.

Duration:00:23:33

Nir Miretzky, GameIs - S01E04

5/15/2018
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Nir Miretzky, Chairman of GameIS, covers everything on what it takes to establish and maintain strong game communities and illustrates the trends and challenges in developing mobile games.

Duration:00:33:47

Warren Woodward, Nexon - S01E03

4/10/2018
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In episode 3 of Level Up, Director of User Acquisition at Nexon, Warren Woodward, shares his insights on mobile user acquisition, the importance of soft launches - can you get away without one? - and what it’s like bringing games from East to West and vice versa.

Duration:00:35:29

Mishka Katkoff, Rovio - S01E02

3/6/2018
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This episode we hear from Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun. Tune in to hear Mishka share his predictions for the gaming industry in 2018 (will AR mature this year?), and discuss whether we've hit a peak with hyper-casual games...

Duration:00:36:51

Jeff Gurian, Kongregate - S01E01

2/7/2018
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A game industry veteran, Jeff Gurian is VP Ad Monetization and Marketing at leading game publisher Kongregate, of Adventure Capitalist fame. Tune in to hear how Jeff views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV.

Duration:00:27:41