Marketing Builder Podcast
Podcasts
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that’s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.
Location:
Australia
Genres:
Podcasts
Description:
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.
Twitter:
@MKTBLD
Language:
English
Contact:
+61411377725
Episodes
Amazing Leave Behinds - Ep 51
9/5/2021
If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.
Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:12:19
Using Video in Your Marketing - Damien Maher - Newcast Studios - Ep 50
8/22/2021
According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.
Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!
Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.
That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?
Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing.
Be sure to check out newcast.com.au, lonsdaleststudio.com and connect with Damien on LinkedIn
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:39:54
20 Social Media Post Ideas - Ep 49
8/8/2021
Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.
Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.
However, if you are like a lot of businesses, you look at social media and think, “What the hell am I going to post?”
It is pretty common.
That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.
Once you've had a listen, be to head download the one-pager where I have collated them all for you - here.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:16:22
Speaking and Presenting in Marketing - Cam Sullings - Ep 48
7/25/2021
As a business owner or a marketer, you’ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing.
We also know how important storytelling is in marketing!
It doesn’t matter whether you are a seasoned exec, a senior marketer, a small business owner, or a sole trader because, in this episode, Cam Sullings discusses the importance of speaking and presenting in marketing and gives us loads of great advice to help you deliver your messaging clearly.
Cam has a long history in communications as straight out of school he worked for a corporate video and events production company, in Sydney, before embarking on his radio career.
If you live in Canberra, his voice might sound familiar because you can hear him on the radio, MCing game days at the Raiders, or MCing a big event.
Enjoy
See omnystudio.com/listener for privacy information.
Duration:00:31:35
How To Use Account Based Marketing - Part 2 - Ep 47
7/11/2021
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part two of a two-part series. In this episode, I'll walk you through the final steps in beginning to create an Account Based Marketing approach and provide you with a basic example.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:17:14
How To Use Account Based Marketing - Part 1 - Ep 46
6/29/2021
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part one of a two-part series. In this episode, I'll walk you through the first steps in beginning to create an Account Based Marketing approach.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:16:33
6 Experts' Favourite Way To Market - Ep 45
6/13/2021
This episode is the last in a nine-part series answering listener questions.
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What is your favourite way to market to people?”
Unlike the first 7 episodes, where we only had one expert joining us, in this episode, as with the preceding episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
Colin AnstieRD ConsultingTim HydeWin More ClientsJosh StrawczynskiJMarketingPeter RingAltitude BrandsDavid PembrokecontentgroupTodd WrightThreesides Marketing You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:18:51
6 Successful Small Business Marketing Campaign Examples - Ep 44
5/30/2021
This episode is the eighth in a nine-part series answering listener questions.
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What was the best result you have seen from a marketing campaign. Specifically, small business?”.
Unlike the previous 7 episodes, where we only had one expert joining us, this episode, and the final episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
Todd WrightThreesides MarketingJosh StrawczynskiJMarketingTim HydeWin More ClientsPeter RingAltitude BrandsDavid PembrokecontentgroupColin AnstieRD Consulting You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:19:13
What If You Couldn't Use Google Anymore - Colin Anstie - RD Consulting - Ep 43
5/16/2021
This episode's question comes from Bruce Calder, from Bull & Bear Special Assignment, who asks, “With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?”
This episode is the seventh in a nine-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Colin Anstie, from RD Consulting, an agency that focuses on marketing, communications, and change management, with a particular focus on government (but they also work with SMEs as well), joins us to answer Bruce's question.
You can connect with Colin at https://www.rdconsulting.com.au/ or on LinkedIn.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:13:35
Arguing ROI and Marketing Taboo Topics - Gail Hopkins - Make It Happen - Ep 42
5/2/2021
This episode has two listener questions, both from Palliative Care ACT.
Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support quality palliative care. However, death is not an easy sell…what advice do you have re: marketing something that is not talked about/is taboo across many cultures?”
This episode is the sixth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Gail Hopkins, Managing Director at Make It Happen, an agency that offers NFP marketing services, joins us to answer Dave and Tracey's questions.
You can connect with Gail and find out more about Make It Happen at mih.com.au
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:21:02
How To Build Trust With Your Audience - David Pembroke - contentgroup - Ep 41
4/20/2021
This episode's question comes from Phillip Jones, from Two Degrees Group, who asks, “In a world with no, or little trust, in brands (we see through you) ... how do you market?”
This episode is the fifth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, David Pembroke, Founder and CEO of contentgroup, an agency who have long been experts in content marketing, joins us to answer Phillip's question.
You can connect with David at contentgroup.com.au or on LinkedIn.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:19:42
How To Name Your Product or Service - Peter Ring - Altitude Brands - Ep 40
4/5/2021
This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, “What are the best ways to create a name for my online program which is appealing to new disability sector business owners across Australia?”
This episode is the fourth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
Peter Ring, from Altitude Brands, who has been the creative architect of over one hundred brands and brand experiences, joins us to help answer Jacquie's question.
Peter is an expert in helping his clients make the invisible, visible, and he achieves this by distilling where a business excels, drawing out its positives, and promoting and exploiting that through its brand proposition to create relevance, resonance, and customer engagement.
You can connect with Peter at www.altitudebrands.com.au or LinkedIn
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:13:37
Converting Your Audience Onto Your Database - Tim Hyde - Win More Clients - Ep 39
3/21/2021
This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, "How can I create my master marketing email list when I have contacts on a variety of social media platforms?
Tim Hyde, Chief Fixer and Founder, at Win More Clients, joins us to help answer Jacquie's question. Tim focuses on helping experts win more clients, with less effort, and implementing a framework for calm, predictable, and organised growth.
This episode is the third in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:18:19
When to Start Marketing and Where to Focus - Josh Strawczynski - JMarketing - Ep 38
3/7/2021
This episode's question comes from Kieran May, from Accross Business, who asks, "This might be a good question to answer for start-ups but when should I start marketing? Or is this a bit like the chicken and the egg? And how do I know when it’s time to call in a professional?”
Joshua Strawczynski joins us to help answer Kieran's question. Josh is the Managing Director & Online Consumer Psychology Expert at JMarketing who use their award-winning digital marketing psychology & UX techniques to help influence your customers' online behaviour.
Josh made the amazing offer of a free, one-hour, online consult for your marketing so be sure to head along to jmarketing.agency to take advantage of that. Be sure to mention you heard about it on the podcast.
This episode is the second in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:25:16
Refocusing to Domestic Markets - Todd Wright - Threesides Marketing - Ep 37
2/7/2021
This episode's question comes from Liz Fitzgibbon, based in Tasmania, Australia, who is doing some great things helping the local tourism sector bounce back from COVID-19.
Liz asks, “The current climate post-COVID has forced the local tourism sector to find a completely new audience, where most SME’s previously relied on International traffic. What advice do you have for these advertisers to capture a domestic audience? Where should they start? Where can they make the best use of small advertising budgets?”
Todd Wright, Founder and Director, of Threesides Marketing, in Canberra, Australia, has a long history of helping local tourism operators and he joins us to help answer Liz's question.
This episode is the first in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:23:18
How To Get Awesome Testimonials - Ep 36
1/31/2021
Testimonials; they are so important yet so painful to source.
Of course, you’ll probably have some favourite customers or clients that you know would be more than happy to write a testimonial but you don’t want to be too much of an imposition.
So, how do you source good, succinct, testimonials, real ones, but get them quickly?
As such, the answer lies in the middle of writing them yourself (always a no, no :) and asking your customers or clients to write them.
In this episode, you'll learn the process for sourcing great testimonials, quickly, that are authentic. A process that is painless for everyone!
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:14:46
Part 2 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 35
1/10/2021
This is part 2 of my chat with Bob so, if you haven’t already, head back to the last episode, episode 34, and listen to that.
When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people.
A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook.
Bob Regnerus is the author of the 4th Edition of the Ultimate Guide to Facebook Advertising. Bob has an uncanny ability to pull a person’s story out of their head and heart and engineer that into highly-responsive ads and creative. Bob has 22 years of experience in Digital Marketing and has served thousands of clients and industry leaders such as Dan Kennedy, Bill Glazer, Ali Brown, and Perry Marshall.
Bob joins the show to discuss what it takes to create a successful Facebook Advertising campaign.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:27:20
Part 1 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 34
12/27/2020
When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people.
A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook.
Bob Regnerus is the author of the 4th Edition of the Ultimate Guide to Facebook Advertising. Bob has an uncanny ability to pull a person’s story out of their head and heart and engineer that into highly-responsive ads and creative. Bob has 22 years experience in Digital Marketing and has served thousands of clients and industry leaders such as Dan Kennedy, Bill Glazer, Ali Brown, and Perry Marshall.
Bob joins the show to discuss what it takes to create a successful Facebook Advertising campaign.
This is part 1 of 2 of my chat with Bob so be sure to pick up the conversation again in Episode 35.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:24:58
How To Create Amazing Landing Pages - Ep 33
12/20/2020
A lot of marketing focus and spend these days goes into digital ad spending.
You might be spending money on Google Ads or social media ads on Facebook, Instagram, LinkedIn, or Twitter, and maybe you are even running retargeting ads, those ads that follow you around the internet when you’ve shown interest in a particular product or topic.
However, there are not many businesses that can run digital ads with a call-to-action to buy and have a high click-through rate and then a high buy rate. Usually, there needs to be a bit more in-between the ad and the purchase.
That’s’ where landing pages come into it.
In this epsiode, I'll gove you 10 best-practice pieces of advice to help your landing pages convert.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:17:42
Podcasting For Business - Kate Freeman - The Healthy Eating Hub - Ep 32
12/6/2020
Kate Freeman started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business.
That was in 2012, and now, in 2020, The Healthy Eating Hub boasts two locations in Canberra, Australia, a strong team of nutritionists, and an amazing social media following with their Facebook page having more than 15,000 followers.
The Healthy Eating Hub isn’t into fads and diets. In fact, you very quickly come to realize that Kate and the team are all about keeping it real, for real people.
And that is what their content focuses on, keeping it real and Kate is like any small business owner in that she creates lots of great, helpful content such as blogs, videos, and social media posts.
But that wasn’t enough and, this year, Kate launched a podcast series called The Daily Dollop.
Kate joins the show to discuss how she uses the podcast in her marketing.
Enjoy.
See omnystudio.com/listener for privacy information.
Duration:00:26:21