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Marketing Builder

Podcasts

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Location:

Australia

Genres:

Podcasts

Description:

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Twitter:

@MKTBLD

Language:

English

Contact:

+61411377725


Episodes

The Best Way To Budget Your Marketing - Ep 11

2/16/2020
Marketing budgets are always a bit of a chicken and egg scenario, right? So often we need to sell some more products or services, so we can invest in marketing, but investing in marketing will help us more easily sell more products and services! There’s a lot of advice out there where people will tell you, depending on whether you are an old business or a new business, and whether you want to grow or you want to maintain, what percentage of your annual turnover you should spend on your...

Duration:00:18:58

Content Marketing - Mel Kettle - Mel Kettle Consutling - Ep 10

2/2/2020
I asked Mel to come on the show because she was a guest on another show I host, The Pharmacy Guild of Australia’s podcast, and in my research I was struck by how much content marketing Mel creates around her business and figured she would have some great insights to share with us. Mel describes her work as “helping people be better at doing business with people by strengthening relationships”. Mel says she helps people identify who they need to have relationships with, who their...

Duration:00:25:38

The Content Pyramid - Ep 9

1/19/2020
The Content Pyramid is a concept that allows you to organise and map your content and engagement in a way that moves your target audience from free content consumption and engagement through to core customers and beyond. The concept revolves around recognising that we can't always easily and quickly move people from initial awareness through to customer. Further, there is the option for products or services that can be positioned which offer the opportunity of low turnover, high-profit...

Duration:00:14:41

Building Revenue Through Facebook Groups - Emma Kate - Hola - Ep 8

1/6/2020
Emma is a graphic designer and owner at HOLA! and a few years she made a decision that completely changed her career. After years of relying on web developers to service her clients, she followed the advice of a fellow designer and set out to build websites for clients herself. Creating websites is something she now loves doing because it blends perfectly her love for design and tech—her inner artist and inner geek! Emma has a passion for creating beautiful, functional WordPress websites...

Duration:00:21:55

Aligning Your Content to the Stages of the Buyer Decision Process - Ep 7

12/29/2019
Not all marketing tactics and content are equally as effective at each stage of the Buyer Decision Process. For example, while some tactics are great for building awareness, they aren’t great for converting a highly engaged potential customer. In this episode, we revisit the Buyer Decision Process and I align the broad goals of awareness, engagement, conversion, and loyalty that you are trying to achieve as a business. I also give some examples of tactics and explain how they are well...

Duration:00:16:35

Lollypotz - Louise Curtis - Ep 6

12/15/2019
Louise is the owner of Lollypotz, a hamper business offering a wide range of gifts for all manner of occasion and type of person. Louise has been in business since 1999, so, at time of recording, that’s 20 years. The interesting thing about that is that, when you look at a hamper business, it doesn’t have low barriers to entry and it is very easy for competitors to browse other’s sites and copy product offerings and even price them lower. That’s an important point and really does go to...

Duration:00:22:04

How People Buy From You - Ep 5

12/1/2019
No matter what you buy, whether it is complex, simple, business to consumer, or business to business, every purchase follows six steps and it is known as the Buyer Decision Process. The 6 steps of the Buyer Decision Process are: A lot of businesses simply focus at the top of the process (or sales funnel) with awareness and initial engagement tactics. That’s usually pretty naïve, however, because there is a whole bunch of stuff after awareness and initial engagement where your potential...

Duration:00:15:57

Little Theo's - Anthony Ferraro - Ep 4

11/18/2019
Anthony Ferraro is a local legend in my area. He moved to Canberra, Australia, in 2009. As a local passionate business owner, however, it feels like he grew up here. He is well and truly part of the community. Anthony set about reviving a legendary take-away shop which used to be called Theo’s; in a suburb his wife grew up in. A few takeaway businesses have come and gone from the space, over the years, yet none have been very successful. Now, with Anthony at the helm, it is once again a...

Duration:00:23:31

Using The Marketing Mix To Find People and Build Trust - Ep 3

11/3/2019
A couple of years ago, I got into this weird argument with my Dad. My Dad is a really smart man. He’s a radio engineer by trade, then studied IT as a mature -age student, and now owns a data centre consulting and training business. He’s the sort of guy that has every tool you’ll ever need and once built a double brick garage and most places our families have lived, he’s built decks. Plus, he’s really financially smart and often bores me with talk about shares and the next big thing on the...

Duration:00:19:44

The Healthy Eating Hub - Kate Freeman - Ep 2

11/3/2019
Kate started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business. That was in 2012, and now, in 2019, the Healthy Eating Hub boasts two locations in Canberra, Australia, a team of 10 and a strong social media following with their Facebook page having 15,000 followers. As you’ll hear, the Healthy Eating...

Duration:00:25:32

The Two Most Important Things About Marketing - Ep 1

11/3/2019
Your host, Daniel Oyston, sets the scene for what you can expect from each episode of Marketing Builder and pokes fun at some of the supposed 'gurus' promising to change your life if you follow their unique methods.

Duration:00:16:14

Marketing Builder Trailer

9/23/2019
Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. www.marketingbuilder.net

Duration:00:01:00