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Marketing Builder

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Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.
More Information

Location:

Australia

Genres:

Podcasts

Description:

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Twitter:

@MKTBLD

Language:

English

Contact:

+61411377725


Episodes

How People Buy From You - Ep 5

12/1/2019
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No matter what you buy, whether it is complex, simple, business to consumer, or business to business, every purchase follows six steps and it is known as the Buyer Decision Process. The 6 steps of the Buyer Decision Process are: A lot of businesses simply focus at the top of the process (or sales funnel) with awareness and initial engagement tactics. That’s usually pretty naïve, however, because there is a whole bunch of stuff after awareness and initial engagement where your potential...

Duration:00:15:57

Little Theo's - Anthony Ferraro - Ep 4

11/18/2019
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Anthony Ferraro is a local legend in my area. He moved to Canberra, Australia, in 2009. As a local passionate business owner, however, it feels like he grew up here. He is well and truly part of the community. Anthony set about reviving a legendary take-away shop which used to be called Theo’s; in a suburb his wife grew up in. A few takeaway businesses have come and gone from the space, over the years, yet none have been very successful. Now, with Anthony at the helm, it is once again a...

Duration:00:23:31

Using The Marketing Mix To Find People and Build Trust - Ep 3

11/3/2019
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A couple of years ago, I got into this weird argument with my Dad. My Dad is a really smart man. He’s a radio engineer by trade, then studied IT as a mature -age student, and now owns a data centre consulting and training business. He’s the sort of guy that has every tool you’ll ever need and once built a double brick garage and most places our families have lived, he’s built decks. Plus, he’s really financially smart and often bores me with talk about shares and the next big thing on the...

Duration:00:19:44

The Healthy Eating Hub - Kate Freeman - Ep 2

11/3/2019
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Kate started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business. That was in 2012, and now, in 2019, the Healthy Eating Hub boasts two locations in Canberra, Australia, a team of 10 and a strong social media following with their Facebook page having 15,000 followers. As you’ll hear, the Healthy Eating...

Duration:00:25:32

The Two Most Important Things About Marketing - Ep 1

11/3/2019
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Your host, Daniel Oyston, sets the scene for what you can expect from each episode of Marketing Builder and pokes fun at some of the supposed 'gurus' promising to change your life if you follow their unique methods.

Duration:00:16:14

Marketing Builder Trailer

9/23/2019
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Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. www.marketingbuilder.net

Duration:00:01:00