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The 3 Pillars of Small Business Success

The 3 Pillars of Small Business Success
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Location:

United States

Genres:

Podcasts

Description:

The 3 Pillars of Small Business Success

Language:

English


Episodes

Getting Started with Target Marketing

11/6/2019
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Target marketing is a buzz word in business, yet so many people don't really understand how to target market. In this episode we explore the specifics around target marketing as well as show you how to get started or improve your existing target marketing.

Duration:00:25:20

Bases of Power

10/30/2019
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It's important to know who holds the power in your organization. Often times the owner has the power, but many times it's someone else who is calling the shots. In order to successfully manage your company you need to know when you have control and when you don't. You also need to know who else is holding power and why. This episode covers all that and let's you know how to best manage your company.

Duration:00:22:16

The Marketing Triangle

10/23/2019
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The Marketing Triangle is a power tool to help businesses understand where they should position themselves in their market. It centers around 3 points: Price, Quality, and Differentiation. In this episode we'll discuss each point and how entrepreneurs can use this tool to be more effective in their marketing efforts.

Duration:00:25:18

The Isolation of Success

10/16/2019
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As entrepreneurs become more successful, they also oftentimes find themselves feeling more and more isolated. Success can be a very lonely road to travel. In this episode we explore the phenomenon of isolation of success. As you grow in your business you must leave behind many comforts you once had.

Duration:00:23:16

The Inverse Relationship Between Sales and Cash

10/9/2019
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Almost all small businesses are trying to grow their sales, but many entrepreneurs don't fully understand the inverse relationship between sales and cash. Typically as sales increase the cash flow in a business will decrease. In this episode we explain exactly why the opposite of what so many entrepreneurs expect to happen in their business is what actually happens.

Duration:00:22:41

Market Research Using NAICS Codes

10/2/2019
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Many small business owners have never even heard of NAICS codes. And those who have often times don't know how to use them. In this episode we discuss what NAICS codes are and how to use them to get valuable market research for your company. We also explore additional market research techniques ideal for small businesses to get effective data.

Duration:00:24:10

Financial Thresholds in Small Business

9/24/2019
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In our last episode we talked about common thresholds in small business that entrepreneurs have to cross and how to get past them. This episode is a continuation of that conversation with a focus on financial thresholds that every small business will have to cross at some point in their business. Often times we think that thresholds are just for startups, but we'll cover how these thresholds not only exist for established companies, they often are even harder to cross the bigger the business...

Duration:00:21:19

Thresholds in Small Business

9/18/2019
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Every small business owner has thresholds in their business they have to cross. These are pivotal moments that can define the future of the company. In this episode we will explore some of the major thresholds that entrepreneurs face and how to overcome them in order to not stall out with the growth of your business.

Duration:00:24:41

Introduction to Marketing Management and Money 001

9/14/2019
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Welcome to Marketing Management and Money. In this introductory episode your hosts Ryan and Ryan will walk you through the 3 pillars of small business success and the importance of effectively selling your products and services, managing yourself and the people in your business, and understanding the financial side of things.

Duration:00:22:35