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Your name is your first sale. Understand how to create an amazing name with your host.

Your name is your first sale. Understand how to create an amazing name with your host.
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Location:

United States

Genres:

Podcasts

Description:

Your name is your first sale. Understand how to create an amazing name with your host.

Language:

English

Contact:

7272905923


Episodes

The "Bodega" Fiasco: "America's Most Hated Startup"

11/15/2019
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In 2017, two ex-Googlers launched their startup to place 5-foot boxes filled with convenience store staples in gathering places all over big cities. They named their company "Bodega", and on their launch day, immediately were hit with enough backlash that they apologized within hours and disappeared from the public eye. About 10 months later, they returned with a new moniker, "Stockwell". Can laying low then returning after a while with a new name repair your past woes? NameChangers is...

Duration:00:12:51

How to Change a Company's Name Smoothly

10/24/2019
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Maybe your business's name is just not doing it for you anymore. Your message is evolving, but the name is being left behind. However, you are afraid to change it because you do not want to confuse your customers. What should you do? We have three examples of varying size of brands that have changed their name. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com

Duration:00:14:25

What Happens When Your Name is Too Controversial or Edgy? Pt. II: The Slants

10/17/2019
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A rock band wants to reclaim a word used against their community, but the USPTO does not exactly see eye to eye with them. The story goes all the way to the Supreme Court, and the effects are both good and bad. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com.

Duration:00:11:24

What Happens When Your Name is Too Controversial or Edgy? Pt. I: The Washington Redskins

10/13/2019
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Since their name was changed in the 1930s, The Washington Redskins have faced backlash from Native American groups. After over 60 years of fighting, they finally took them to court. Find out what happened. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com.

Duration:00:07:01

Some Do's and Don'ts For Naming Your Podcast

10/4/2019
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There are over 700,000 podcasts currently. 700,000! How will you make yours stand out? The first place to start is with a perfect name. NameChangers is made in association with NameStomers, a naming agency in Austin, TX. Find out more about them at NameStormers.com. Email us with any questions or comments at namechangerspodcast@gmail.com.

Duration:00:12:21

Same Name Game: What Happens When Two Companies Have The Same Name?

9/26/2019
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Brand twins - two companies that have the same brand name. Do these companies have any problems having another company with their name, and why is it allowed? NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com.

Duration:00:17:21

Strength of Trademark: Fanciful

9/18/2019
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Our final strength is the Fanciful Mark. What sounds like something out of a Disney movie is not far off, as they are in fact made up. Find out the stories behind the names of two companies you have for sure been a customer of!

Duration:00:07:22

Strength of Trademark: Arbitrary

9/11/2019
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How are companies with names like Purple, Blue, Hello, and Verb able to make their customers think of them using these common words? Name Changers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at namestormers.com.

Duration:00:09:47

Strength of Trademark: Suggestive

9/3/2019
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Netflix, Burger King, Pinterest, and a lawn service named Lawn Order. These all have something key in common and we talk about that today on NameChangers. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at namestormers.com.

Duration:00:08:42

Strength of Trademark: Descriptive

8/27/2019
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The next level of trademark is Descriptive. This level might be the best for your company, but you could end up with years of legal battles and trying to prove the name is worth protection. We will learn about the two types of trademark registers, and the story of Best Buy's GeekSquad. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at www.namestormers.com. Special thanks this week to Christopher Roden and Megan Dzialo.

Duration:00:09:17

Strength of Trademark: Generic

8/21/2019
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For the next five episodes, I will discuss the five strengths of trademark. First on the list is Generic Trademark. Find out what words are not legally protected and how being too good at marketing can end up with you losing your trademark. NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them here.

Duration:00:07:03

Mike Tells All Pt. 2

8/21/2019
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The conclusion to our talk with naming guru, Mike Carr. Name Changers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them here.

Duration:00:10:30

Mike Tells All Pt. 1

8/13/2019
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Naming veteran Mike Carr provides some insight into crafting a perfect name. He has been in the business a long time and knows his stuff.

Duration:00:09:02