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Episodes

Real Gen 064 – 7 Ways You Are Leaving Money on The Table In Your Real Estate Business

5/14/2018
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Real Gen 064 – 7 Ways You Are Leaving Money on The Table In Your Real Estate Business Are you guilty of any of the 7 ways you are leaving money on the table in your real estate business? If so, it’s time to do some self-evaluation and strategic improvement. After teaching thousands of agents, I see patterns that happen all the time. These patterns are the most common reasons you are not generating more leads and closing more transactions. It’s just like having a bucket with a bunch of...

Duration:00:17:07

Real Gen 062 – The One Excuse You Might Be Using That Will Put You Out Of Business

4/30/2018
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Real Gen 062 – The One Excuse You Might Be Using That Will Put You Out Of Business Are you using this one excuse that will put you out of business? If so, then this episode of the Real Gen Podcast is specifically for you! You might be wondering what that one mistake might be. So here it is: “I have a hard time with technology.” Truth be told, that excuse and that mindset will make you extinct in the real estate industry within the next few years. Yes, I fully believe that to be true....

Duration:00:10:51

Real Gen 058 – Double Your Commissions With This Lead Conversion System

3/19/2018
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Real Gen 058 – Double Your Commissions With This Lead Conversion System Did you know that you are leaving commissions on the table? Would you like to double your commissions with this lead conversion system? Or maybe you are even wondering what a lead conversion system is? This podcast episode will show you how you are making a huge mistake in your business because you do not have a lead conversion system in place. The simple fact of the matter is that the sales cycle in real estate can take...

Duration:00:11:04

Real Gen 057 – Why You Should NEVER Trim Your List

3/14/2018
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Real Gen 057 – Why You Should NEVER Trim Your List As I have been teaching classes this week and talking with agents, I have had several of them ask me when they should trim their prospect list or their client list if they haven’t responded. Since the question keeps coming up, I figured it was a good time to address the situation. The truth is this… You should NEVER trim your list! When you do, you are making the business much harder on yourself AND you are leaving money on the table. During...

Duration:00:11:19

Real Gen 056 – How To Optimize Your Facebook Business Page To Generate Leads

3/7/2018
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Real Gen 056 – How To Optimize Your Facebook Business Page To Generate Leads If you have ever wanted to generate leads on Facebook, there is some preliminary work you must do to get your Facebook page setup. This episode of the Real Gen Podcast is all about how to setup and optimize your Facebook business page to generate leads. As with most things, there is a right way and a wrong way…setting up your page in Facebook is no different. When I see agents and the way that they have approached...

Duration:00:10:28

Real Gen 055 – 4 Ways That You Are Leaving Money On The Table As A Real Estate Agent

2/26/2018
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Real Gen 055 – 4 Ways That You Are Leaving Money On The Table As A Real Estate Agent Did you know that you are leaving money on the table as a real estate agent? I have seen it time and time again with EVERY agent I talk to and work with. They are so busy working hard in their business that they miss so many easy opportunities right in front of their face. That is where this episode of the REAL GEN podcast comes in. I am going to show you 4 ways that you are leaving money on […]

Duration:00:10:36

Real Gen 053 – What You Should Know About Online Lead Generation BEFORE You Start

2/7/2018
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Real Gen 053 – What You Should Know About Online Lead Generation BEFORE You Start Have you wanted to generate more leads online with Facebook but didn’t know how to do it? Aside from the strategies we teach that generate 20+ leads per week, there are some things you should know about online lead generation BEFORE you start. I have found that so many people have unrealistic expectations and it impacts their results. This episode will set the record straight so that you know what to expect...

Duration:00:12:46

Real Gen 052 – Focus On This One Thing And You Can’t Help But Grow Your Business

2/1/2018
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Real Gen 052 – Focus On This One Thing And You Can’t Help But Grow Your Business What if you could focus ALL your efforts on one thing that would grow your business? Wouldn’t your life be so much easier? Well, that is exactly what this episode will show you. You are going to learn one thing that will easily make your business grow. It is all about simplicity… Rather than getting distracted by things that aren’t important or aren’t producing results, you can focus on this one thing that will...

Duration:00:08:20

Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients

1/15/2018
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Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients Are you effective in generating more business from your past clients? Most agents aren’t…and the numbers are shocking. Here’s the numbers you really need to know: On average, people move every 7 years (it’s a constant source of business) According to the National Association of Realtors (NAR), 83% of people that used an agent had a good experience and said they would be willing to refer them Only 22% of people end up...

Duration:00:09:33

Real Gen 049 – Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day

1/10/2018
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Real Gen 049 – Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day How different would your business be if you had strategies to generate 2-5 real estate seller leads on Facebook per day? Listen to these 3 powerful strategies to grow your business. Sellers are the lifeblood of a growing real estate business. With listings, you have other people trying to sell your inventory. You can use the listing to attract buyers so that you have more business coming in. Sign...

Duration:00:10:40

Real Gen 048 – What It Takes To Dominate Your Area and Become The Top Agent

1/1/2018
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Real Gen 048 – What It Takes To Dominate Your Area and Become The Top Agent Now that 2018 is upon us, let’s get down to dominating your market so that you can become the top agent. After studying and dissecting the businesses of top producers, there are four things that make them what they are. These are exactly the points that I bring up on this episode. In order to be the best in your market, you really have to get these four pieces in place and mastered: Lead Generation – Top agents are...

Duration:00:11:30

Real Gen 047- Resetting Your Focus on Generating More Leads For 2018

12/26/2017
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Real Gen 047- Resetting Your Focus on Generating More Leads For 2018 It is the final week of 2017…can you believe it? You are probably at a point where you are putting together a plan for generating more leads in 2018. And if you aren’t, you should be. Generating leads is a skill that DIRECTLY impacts how much money you make in real estate. Top producers are what they are because they have mastered this skill. That is what allows them to produce more than most agents. Last episode, we...

Duration:00:11:31

Real Gen 046 – The Marketing Plan To Make 2018 Your Best Year Ever in Real Estate

12/20/2017
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Real Gen 046 – The Marketing Plan To Make 2018 Your Best Year Ever in Real Estate It is just a few days before Christmas of 2017. I know many of you are getting ready for the holidays, travelling to be with family, and taking time to plan goals for 2018. That is exactly why you need to listen to this episode of the Real Gen Podcast. During this episode, I am going to share my simple marketing plan that can help you make 2018 your best year ever in real estate. If you are down with that, then...

Duration:00:14:14

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business

12/11/2017
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Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business Would you like a foolproof formula to grow your real estate business? If so, this is the podcast episode that you want to listen to. Truth be told, too many agents spend their time doing things that will make very little impact on their business. They knock on some doors and they MAY get some business from it, but there isn’t much of a long-term impact on their business. You might make some phone calls to FSBOs or...

Duration:00:11:55

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients

11/27/2017
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Real Gen 044 – 4 Reasons You Should Market To Your Past Clients If you are like most Realtors, you ARE NOT marketing to your past clients. If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out… The simple reason is that your BEST prospect is a satisfied, happy client! But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one...

Duration:00:10:22

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It

11/21/2017
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Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It Have you wondered why you aren’t getting better results on Facebook? There are reasons your Facebook lead generation stinks…in fact, 4 of them that we will cover on this episode. After all of the campaigns we have done for agents on Facebook, we know what works and what doesn’t. I teach a class on Facebook lead generation and people often ask why they aren’t getting better results. When I review their process and...

Duration:00:09:58

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects

10/30/2017
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Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects There is a science that will help you create marketing messages that speak to your prospects. However, most agents never learn it and so they just keep putting out more marketing that doesn’t produce results. Agents usually make one of two mistakes in their marketing: 1. The message is so vague because they want to appeal to everyone. As a result, it usually sounds something like “I help people buy and...

Duration:00:08:37

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients

10/25/2017
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Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients Have you ever wanted to use direct mailings to generate new clients but you thought it was too costly for the results that you would receive? What if I told you that you could benefit from direct mail by doing it for FREE? Now are you interested? That is exactly what I am going to show you in this episode of the Real Gen Podcast. I have heard too many people say that direct mail “doesn’t work anymore.” Yet, I know...

Duration:00:10:03

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth

10/16/2017
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Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you. Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the...

Duration:00:11:34

Real Gen 039 – Putting Your Marketing On Autopilot

10/9/2017
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Real Gen 039 – Putting Your Marketing On Autopilot Is your marketing taking too long? Would putting your marketing on autopilot simplify your life? Then this episode of the Real Gen Podcast for real estate agents will be the one you want to check out. During this episode, I am going to go over the systems that you need in order to automate your business. You will also learn how these strategies work and the time it will take you to implement each strategy. Our signature training is called...

Duration:00:11:52