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Savvy Social Podcast

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Location:

Canada

Genres:

Podcasts

Twitter:

@onlinedrea

Language:

English


Episodes

How to Network with People on Social Media (without Feeling Weird About It)

6/13/2019
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How do you grow your audience on social media without ads? The key is networking! I’ve used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your “thing.” Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners,...

Duration:00:29:51

The Power of Personality on LinkedIn & Pinterest with Maddy Osman

6/6/2019
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A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you’re staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy’s social media strategy impacted her freelance businessMaddy’s advice for getting testimonials on LinkedInTips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate...

Duration:00:24:25

7 Ways I Simplified My Business This Year

5/30/2019
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For this special anniversary episode I’m coming clean: sometimes I get things right and sometimes I mess up. After all, I’m human and I’m constantly learning what works for me and what doesn’t. I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy! Here are the 7 Ways I simplified My Business: Reduced my client load Reduced the size of my team Outsourced my writingOutsourced some more admin tasks...

Duration:00:33:05

How to Showcase Your Brand on Social Media Alexa Taylor

5/23/2019
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Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients! In this podcast episode, we talk about: What branding entails and the impact of graphic designHow to showcase your work on social mediaWhat it means to have a curated look and how to achieve this styleThe...

Duration:00:19:33

Using Social Media to Build Stronger Connections

5/16/2019
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I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I’m sharing why you absolutely shouldn’t skip those crucial baby steps—and what those steps look like— when building connections online! In this podcast episode, I...

Duration:00:10:11

How to Have an Outlier Marketing Strategy on Social Media with Jamie Palmer

5/9/2019
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I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you’re a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her marketing businessThe challenges of transitioning from web design to marketingThe power of...

Duration:00:20:34

Social Media for Lifestyle Bloggers with Sarah Von Bargen

5/3/2019
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Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I’m totally excited to talk with Sarah about her inspirational lifestyle blog “Yes and Yes”, and how she manages to use writing to connect with others and share content that supports what she values most. In this podcast episode, we share: How and why Sarah began her blogWhy Sarah believes blogging works for her The power of having a mindset to “Keep...

Duration:00:24:51

How to Build Relationships on Social Media with Abby Herman

4/25/2019
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We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me! In this podcast episode, we share: How and why Abby transitioned from teaching to content marketingHow Abby used Facebook groups...

Duration:00:25:57

The Importance of Evolving with Your Social Media Audience Featuring Elle Drouin

4/18/2019
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Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi’s Instagram!! Elle joins me to discuss what it’s like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it’s for social media, your website, or your new subscription-based program! In this podcast episode, we share: Elle’s background with Instagram and digital marketing How Elle transitioned from...

Duration:00:26:30

The Powerful Combination of SEO and Social Media with Meg Clarke

4/11/2019
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I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! In this podcast episode, we share: How and why Meg started Clapping Dog MediaThe impact of helping clients make moneyWhat SEO is and how to leverage...

Duration:00:25:30

How Social Media Engagement Affects Your Bottom Line

4/4/2019
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In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It’s important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as...

Duration:00:11:16

Building a Strong Social Media Network with Shauna Armitage

3/28/2019
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Today I’m talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I’d love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner! In this podcast episode, we share: What it’s like to transition from an agency to owning your own businessShauna’s process for building...

Duration:00:26:44

Encouraging Engagement on Social Media with Courtney Chaal

3/21/2019
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Welcome to another episode of the Savvy Social Podcast! Today I’m talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic. In this podcast episode, we discuss: How Courtney got started in the online business spaceCourtney’s “Yay for Clients” program and the value of signature...

Duration:00:28:05

What You Should and Should Not Automate on Social Media

3/14/2019
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So many people get burned out and complain that social media posting is too repetitive, or they don’t have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today’s episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around! In this podcast episode, I share: Benefits and downsides of automationTips for automating your social media posting...

Duration:00:19:14

Mastering Your Message on Social Media with Adria DeCorte

3/7/2019
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Welcome to another episode of the Savvy Social Podcast! Today I’m welcoming special guest Adria DeCorte. It’s no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear! In this podcast episode, we share: How Adria recognized her message was not aligned with her clients’ needsHow we can connect our message to actually making moneyWhy aligning with similar...

Duration:00:36:34

Heartfelt Stories with Heather Crabtree

2/28/2019
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In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to...

Duration:00:34:48

7 Ways to Promote Your Podcast in 2019

2/21/2019
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Podcasting is awesome! I’ve worked with podcast clients for several years and it’s been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I’ve got a few suggestions to help your podcast reach more people! In this podcast episode, I share 7 ways to promote your podcast: Post about your podcast on your social media accountsLeverage relevant communities online Link your podcast inside a blog post—either your blog or as...

Duration:00:20:46

Cultivating a Curated Online Culture with Jeremy Enns

2/7/2019
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For today’s episode, I’m talking with Jeremy Enns about what it’s like to create and cultivate an online community. It’s important to have the right people making the right connections, so we’re sharing tricks on how to use your content and online space to curate a culture you believe in. In this podcast episode, we share: Jeremy’s career path to podcastingThe role of social media in Jeremy’s businessHow Jeremy established a unique online cultureThe benefits of a curated Facebook groupWhy...

Duration:00:30:36

How Much Time To Spend on Social Media

1/31/2019
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As a society, we spend so much time on social media—it can be a huge time suck! It’s so easy to mindlessly scroll through everyone’s pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it’s doable and today I’ll explain how to spend that time as strategically as possible! In this podcast episode, I share: Aspect 1 of Social Media Time: Content creation...

Duration:00:12:00

6 Ways to Simplify Your Social Media Scheduling Process

1/24/2019
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This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don’t already have a plan in place. Today, I’m sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities.Step 2: Separate your topics...

Duration:00:16:46