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How Social Media Fits Into Your Marketing Plan

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you’re in the short term “seedling stage”, or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more! In this podcast episode, I share: What the seedling stage or “short term...


The Power of Intuition Marketing on Instagram

In this podcast episode, we share: How Kessley got into the intuitive life coach path How Kessley helps clients tap into their own intuition to create a life and a business they loveKessley’s strategy for nurturing your Instagram inbox and reaching out with intention Why you should let go of any fear about Instagram’s algorithms and focus on the endless possibilities Instagram provides How to create a message that resonates with your audience based on what excites you Tips for managing...


Awkward Marketing: How to Bring Comedy to Social Media with Rachael Kay Albers

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you’re a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! In this podcast episode, we share: Rachael’s background and...


Don’t delete your social media apps! Do this instead…

Chances are if you feel the need to delete your social media apps, it’s because you feel overwhelmed by it or think you’re spending too much time on it. The good news is you’re not alone! Research shows habitual social media use is common so I’m sharing 4 easy steps to help you reclaim your control over social media! In this podcast episode, I share: Step 1: Figure out your relationship with social media. Step 2: Turn off your notifications instead of deleting your apps.Step 3: Get in...


Using Brand Voice on Social Media with Helen Tremethick

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted...


Tracking Podcasting Insights with Sean Creeley

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights’ background and...


Behind-the-Scenes with Social Report

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I’ve invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! In this podcast episode, we share: What happened with the Social Report...


Launching a Book on Social Media with Jodi Brandon

Writing a book is one thing; marketing a book is a whole different ball game. Whether you’re ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections! In this podcast episode, we share: How Jodi got started with book marketing Advice for those thinking about writing a bookSuggestions for using social media to get feedback for your book The...


Finding Clients as an Introvert on Social Media with Heidi Taylor

Raise your hand if you’re an introvert! I’m actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you’re not an introvert, chances are you’ve had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world! In this podcast episode, we share: How Heidi’s...


What I Learned at Podcast Movement 2019

Podcast Movement is the world's largest podcasting conference. Check it out here: In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links: This Episode Is Made Possible By: Social Report: Savvy Social School


The Key to Growing Your Social Media Audience

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you’ve ever been frustrated with social media to the point of thinking it’s just not for you, don’t worry—you’re not alone. Thankfully, there is hope and I’ve got 3 key ways to grow your social media audience! In this podcast episode, I share: Key 1: You must have the right mindset in order to grow your social media audienceKey 2: Consistency, consistency, consistency; have good habits and...


Building a Niche Community on Social Media with Shayla Perry

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by...


Social Media Simplified with Ashley Gartland

As an entrepreneur it’s common to feel like you have to do everything yourself and that’s simply NOT TRUE! It’s so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life! In this podcast episode, we discuss: How Ashley got started as an entrepreneur and what clients she works with now Different challenges social...


Email Marketing and Social Media with Maggie Frank-Hsu

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients! In this podcast episode, we share: Maggie’s journey into the world of email marketing How Maggie uses social media to build relationships with clientsWhy Maggie only uses DMs to develop connections vs....


How to Reignite your Social Media Audience

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience! In this podcast episode, I share: Why you should look at and be able to understand your social media numbersThe importance of being able to view your numbers retroactively The impact of Instagram stories, videos, and giveaways Why...


How to Making Money as a Blogger with Alex Nerney

It’s so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you’re getting, it’s better to just focus on taking action and allowing yourself to just “Create and Go!” In this podcast episode, we share: Why Alex’s first blog failed and the lessons he learned The importance of focusing on how you can help others through your businessAlex’s social media experience before and after using Pinterest Recommendations...


Social Media that Sells with Jereshia Hawk

We’re all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles! In this podcast episode, we discuss: How Jereshia transitioned from the corporate world to the coaching worldWhy Jereshia believes it’s...


How to Know When to Invest on Social Media with Nechelle Bartley

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week’s podcast, I sat down with Nechelle Bartley to answer some of these questions! We talked about: How to create a business planThe importance of knowing when to invest in marketingWhat your first business investment should beWhen NOT to invest in ads I also invite you to join me for my upcoming webinar: Why Your...


How to Network with People on Social Media (without Feeling Weird About It)

How do you grow your audience on social media without ads? The key is networking! I’ve used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your “thing.” Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners,...


The Power of Personality on LinkedIn & Pinterest with Maddy Osman

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you’re staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy’s social media strategy impacted her freelance businessMaddy’s advice for getting testimonials on LinkedInTips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate...