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Savvy Social Podcast

Podcasts

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Location:

Canada

Genres:

Podcasts

Description:

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Twitter:

@onlinedrea

Language:

English


Episodes

5 Types of Reporting Metrics to Consider Including in Reports

4/13/2021
This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you...

Duration:00:10:56

Write Better Copy by Getting to Know Your Audience with Sara Frandina

4/6/2021
If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with...

Duration:00:19:29

Overcoming Your Fear of Video with Cara Rice

3/30/2021
Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and...

Duration:00:22:18

Clubhouse - Exploring the Newest Social Networking Platform

3/23/2021
There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. In this episode of the podcast, I talk about: …and more! This Episode...

Duration:00:13:58

Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier

3/16/2021
The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to...

Duration:00:21:31

Why Risking Being Cancelled is Worth It with Lana Hernandez

3/9/2021
Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through...

Duration:00:15:46

The Evolution of OnlineDrea + 7 Year Business Anniversary

3/2/2021
7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be...

Duration:00:15:27

Content Driven by Values with Erica Courdae

2/23/2021
There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview...

Duration:00:20:09

Social Media for Live Events in a Pandemic with Lauren Caselli

2/16/2021
For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and...

Duration:00:27:03

Prepping for a Successful Social Media Launch

2/9/2021
A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds...

Duration:00:14:18

Writing Personality-driven Emails They’ll LOVE with Tarzan Kay

2/2/2021
Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode...

Duration:00:29:43

How to Focus as a Social Media Manager with Toni Jakes

1/26/2021
Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results. So what’s the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about: …and more! This Episode Was...

Duration:00:25:12

3 Biggest Mistakes Business Owners Make on LinkedIn

1/19/2021
While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we’re sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn. Tune in to learn: Why you shouldn’t focus on your job title and what to focus on insteadWhy leaning on your past job history isn’t the best strategyHow to think about making new connectionsA huge perk to joining the...

Duration:00:15:14

Should You Be Using Instagram Reels?

1/12/2021
It’s the question on everyone’s mind… Should I be using Instagram Reels in my business? Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn’t make much sense to get into Reels. So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important...

Duration:00:10:19

Get the Most Out of LinkedIn with Paul Higgins

1/5/2021
This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT peopleThe best way to encourage engagement on LinkedInWhat you should be focused on for LinkedIn Success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling,...

Duration:00:31:17

LinkedIn Marketing in 2021

12/29/2020
Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy. ➡️ They’re posting less and getting more results. ➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind). ➡️ They’re having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the podcast, I talk about: Some of the BIG changes LinkedIn made this year7 reasons to...

Duration:00:11:42

End of Year Review - 2020 Edition & 2021 Predictions

12/22/2020
Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions for what 2021 will look like How brands can stay relevant and freshHow my company is pivoting this year …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete...

Duration:00:31:45

Niching as a Social Media Manager with Susan Ellis-Saller

12/15/2020
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her nicheHow she’s able to support her business by using her intuitive giftsHow Sue’s business has grown since joining the Mentorship Program …and more! About the Guest Sue...

Duration:00:21:22

Transitioning into a Social Media Career with Leanne Knight

12/8/2020
Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? Today on the podcast, Leanne Knight shares her journey towards building a social media career. In this episode, we talk about: How Leanne transitioned from coding to social mediaHer...

Duration:00:19:23

The Relationship of Sales Data & Marketing Data with Lyndsay Clements

12/1/2020
As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode of the podcast, we talk about: Lyndsay’s quarterly approach to editorial calendar planningWhich marketing metrics relate to the different pieces of the funnelWhy Lyndsay joined...

Duration:00:25:44