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Savvy Social Podcast

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Location:

Canada

Genres:

Podcasts

Twitter:

@onlinedrea

Language:

English


Episodes

How to Become a Pinterest Rockstar with Cara Chace

1/21/2020
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Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer’s buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand...

Duration:00:27:33

Using LinkedIn Effectively for Sales with Victor Adefuye

1/14/2020
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Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your...

Duration:00:33:02

7 Reasons Why You Should Choose LinkedIn

1/7/2020
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LinkedIn is easily one of my favorite online platforms even though it’s not your typical social media scene. Over the past couple of years, I’ve learned the power in leveraging LinkedIn as a way to boost your business and if you’re ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling...

Duration:00:18:53

Audio, Podcasting, and Social Media with Travis Brown

1/2/2020
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Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In...

Duration:00:31:13

Social Media for Virtual Assistants

12/26/2019
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Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it’s possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast...

Duration:00:27:33

Using Social Media to Build a Side Hustle with Luisa Zhou

12/19/2019
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Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you’re starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa’s work/life...

Duration:00:25:09

Social Media Marketing: 2020 Predictions & Trends

12/12/2019
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2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in...

Duration:00:19:55

Community, Collaboration, and Connection with Danielle Desir

12/5/2019
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Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and...

Duration:00:29:08

Leveraging Influencer Marketing with Nick Cooke

11/28/2019
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For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency’s unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! In this podcast episode, we share: How Nick got started with his agency working with influencersThe...

Duration:00:27:14

The Velvet Machete of Branding with Amber Hurdle

11/21/2019
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You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete. In this episode, Amber and I dive into the importance of branding by talking about: How to have a clear brandThe importance of making yourself differentWe dive into...

Duration:00:34:16

Social Media and Amplification Method with Annie Franceschi

11/14/2019
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Does social media marketing make you smile or make you stress? If you’re stressing, you’re definitely not alone and thankfully, there’s hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it’s important to include some fun in your strategy! In this podcast episode, we share: How Disney helped Annie learn how to navigate Corporate AmericaAnnie’s experience of leaving the film industry to...

Duration:00:29:36

Planning Your Social Media Posts

11/7/2019
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If you’re a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can’t just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we’re going to talk about how to successfully create that 5-10lb social media post. In...

Duration:00:18:58

Social Media Mindset with Jen Conger

10/31/2019
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Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It’s easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and...

Duration:00:30:16

Summits and Social Media with Krista Miller

10/24/2019
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As an entrepreneur or business owner, you’ve probably heard that it’s super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit...

Duration:00:24:45

How Social Media Fits Into Your Marketing Plan

10/17/2019
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When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you’re in the short term “seedling stage”, or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more! In this podcast episode, I share: What the seedling stage or “short term...

Duration:00:15:23

The Power of Intuition Marketing on Instagram

10/10/2019
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In this podcast episode, we share: How Kessley got into the intuitive life coach path How Kessley helps clients tap into their own intuition to create a life and a business they loveKessley’s strategy for nurturing your Instagram inbox and reaching out with intention Why you should let go of any fear about Instagram’s algorithms and focus on the endless possibilities Instagram provides How to create a message that resonates with your audience based on what excites you Tips for managing...

Duration:00:31:12

Awkward Marketing: How to Bring Comedy to Social Media with Rachael Kay Albers

10/3/2019
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Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you’re a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! In this podcast episode, we share: Rachael’s background and...

Duration:00:35:53

Don’t delete your social media apps! Do this instead…

9/26/2019
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Chances are if you feel the need to delete your social media apps, it’s because you feel overwhelmed by it or think you’re spending too much time on it. The good news is you’re not alone! Research shows habitual social media use is common so I’m sharing 4 easy steps to help you reclaim your control over social media! In this podcast episode, I share: Step 1: Figure out your relationship with social media. Step 2: Turn off your notifications instead of deleting your apps.Step 3: Get in...

Duration:00:17:24

Using Brand Voice on Social Media with Helen Tremethick

9/19/2019
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Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted...

Duration:00:39:25

Tracking Podcasting Insights with Sean Creeley

9/12/2019
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I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights’ background and...

Duration:00:19:08