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Savvy Social Podcast

Podcasts

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Location:

Canada

Genres:

Podcasts

Description:

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Twitter:

@onlinedrea

Language:

English


Episodes

How to Make a Good First Impression with Your Social Media Profile

10/19/2021
How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Start by optimizing your profile. Find out how in this week’s episode of the podcast. In this episode of the podcast, I talk about: The 3 W's of a high-performing social media profile.#1 question to ask to generate dozens of social media posts.Why the little details matter for attracting (& converting) your target audience with your social...

Duration:00:22:40

3 Strategic Ways to Repurpose Your Content

10/12/2021
Exhausted from trying to create original content for EVERY. Single. Platform? Well, stop now. Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode. In this episode of the podcast, I talk about: Your #1 consideration before creating content, so you get the most bang for your buck.3 strategic ways to slice, dice, and reuse your content. Over. And...

Duration:00:25:18

How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez

10/5/2021
Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. In this episode of the podcast, we talk about: Your 20-minutes-a-day strategy for engaging with your online audience.How to let go of the content creation reins (and ensure it stays on...

Duration:00:29:13

TikTok Success Tips for Business Owners with Rebecca Simon

9/28/2021
Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about: How to leverage the skills from your 9-5 job into a profitable online businessWhat to do when...

Duration:00:33:36

Growing Your Business Without Brain Overwhelm with Lanie Lamarre

9/21/2021
If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)... ...Because you’ve been to too many online marketing events already this year... ...Because your brain can’t handle another tip or resource or hack... ...Because you’re sick of learning how to grow your biz online AND then doing nothing… ...then you need to listen to today’s interview with Lanie. In this episode of the podcast,...

Duration:00:15:20

Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

9/14/2021
How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier. Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking...

Duration:00:29:21

Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist

9/7/2021
Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. The good news? You don’t have to start from 0. In this...

Duration:00:17:48

Why I Made the Switch from Fanbooster to Sendible

8/31/2021
For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with FanboosterWhat I looked for in other toolsA few tools I tried that didn’t work for meWhy I chose Sendible as the best fit social media...

Duration:00:16:59

Cultivating Your Emotional Resilience with Sarah Mikutel

8/24/2021
Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about: What Stoicism is and how we can apply it in businessNavigating differing opinions online...

Duration:00:24:57

Using Personal Branding to Drive More Sales with Tolu Michaels

8/17/2021
Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about: The...

Duration:00:20:08

When to Outsource Your Social Media Marketing

8/10/2021
There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success. In this episode of the podcast, I talk about: The value of...

Duration:00:15:51

The Future of Facebook Ads with Emily Hirsh

8/3/2021
Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this...

Duration:00:25:26

Experiencing Social Media Burnout? Top Hacks to Find Joy Again

7/27/2021
Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and...

Duration:00:15:18

Instagram is No Longer "just" a Photo Sharing App

7/20/2021
The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video. Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social...

Duration:00:25:31

Getting Started With Live Video with Restream

7/13/2021
Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this...

Duration:00:23:33

How to Grow & Manage Your Social Media Community

7/6/2021
Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the...

Duration:00:21:57

Using the Story Strategy on Social Media with Erin Trafford

6/29/2021
People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content...

Duration:00:26:29

Understanding Your Social Media Buyer's Journey

6/22/2021
Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer. In this...

Duration:00:09:47

Social Media Content That Actually Gets Results

6/15/2021
Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels. So how do you really make sure that the social media content you create grows your audience and your business? I’m...

Duration:00:15:16

6 Reasons to Grow Your Social Media Business from Freelancer to Agency

6/8/2021
If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as...

Duration:00:14:32