Savvy Social Podcast

Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time...

Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love? Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it. In...

Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. Want more tips? Then listen up for Shannon Claire’s pro list of do’s &...

Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. That’s why community is essential to your social...

Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agencyWhat is a client...

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder...

3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world...

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it. And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7...

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? “Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels. In this episode of the podcast, we talk about: How Becca went from custom coding her MySpace profile in middle school to running a...

Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts… …try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my...

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips...

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN! Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media. In this episode of the podcast, we talk about: How Kris built a...

If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode. In this episode of the podcast, I talk about: How to stand out on social media when competition is steep and engagement...

Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. Meet my dear friends and the...

Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show. In this episode of the podcast, we talk about: What exactly SEO is and why you need...

Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb. In this episode of the podcast, I talk about: How...

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right? Even worse? You lose yourself along the way — and the plot. Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets. We talk about: Why I've been stalking his social media strategy for yearsThe #1 SHIFT behind Travis' explosive growth...

YouTube is 🔥 y'all! How do I know? ✔ It’s been instrumental in building my reputation as a social media expert. ✔ It’s helped me attract loyal fans & NEW clients. ✔ It’s even where I met my husband! How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up! In this episode of the podcast, we talk about: Trena's sage advice for getting started with YouTubeHow Trena first...

You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post. Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms? In this episode of the podcast, I talk about: 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for successWhy likes and comments...

Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about: The REAL problem with social media right now Why posting consistently is only a small part of building your brand with social mediaThe reason his agency cringes when clients...