Savvy Social Podcast

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like me, you have probably wondered if you will have a thriving business to come back to? Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the...

Yes! Even in 2022, people are still experiencing success, growth and sales––right on Instagram! I get it. From a forever changing algorithm, new features (that make it feel less and less like the IG we used to know & love), the uncertainty about what tomorrow will look like on the platform… The frustration with Instagram is real. But while the good old days of IG are over, that doesn’t mean it’s dead (or dying). It’s evolving. So it’s not time to give up. It’s time to adapt. And I have...

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. So why bother even moving forward when we have these diminishing thoughts in your head? According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you...

If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices. I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. Listen in as I...

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when...

Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. In your life coaching business, I want you to show up and shine on social too! But how? How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches...

Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality. In today’s episode she is going to help your relationship with systems and processes...

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for success on another (NEWER) platform: TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. In this episode of the podcast, we talk about: The BIG change that disrupted Facebook...

Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time...

Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love? Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it. In...

Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. Want more tips? Then listen up for Shannon Claire’s pro list of do’s &...

Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. That’s why community is essential to your social...

Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agencyWhat is a client...

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder...

3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world...

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it. And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7...

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? “Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels. In this episode of the podcast, we talk about: How Becca went from custom coding her MySpace profile in middle school to running a...

Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts… …try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my...

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips...

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN! Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media. In this episode of the podcast, we talk about: How Kris built a...