Savvy Social Podcast-logo

Savvy Social Podcast


The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.






The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.






How to Network on Twitter with Jeremy Enns

Isn’t Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and...


How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, “HOW?” and hope you get an answer. In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone! In this episode of the podcast, I talk...


Grow with Video on LinkedIn with Alicia Henderson

Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms. Livestream and...


Authentic Connections and Conversions on Social Media with Merel Kriegsman

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can...


Authenticity vs. Transparency on Social Media

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social...


Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up...


Make Instagram Reels Work For Your Business with Lily Womble

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following...


Planning Your Social Media Strategy Around A Big Life Event

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like me, you have probably wondered if you will have a thriving business to come back to? Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the...


BONUS: Free 5-Day Instagram Challenge

Yes! Even in 2022, people are still experiencing success, growth and sales––right on Instagram! I get it. From a forever changing algorithm, new features (that make it feel less and less like the IG we used to know & love), the uncertainty about what tomorrow will look like on the platform… The frustration with Instagram is real. But while the good old days of IG are over, that doesn’t mean it’s dead (or dying). It’s evolving. So it’s not time to give up. It’s time to adapt. And I have...


Reframing Imposter Syndrome with Tanya Geisler

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. So why bother even moving forward when we have these diminishing thoughts in your head? According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you...


BONUS: Free Training for Social Media Strategists

If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices. I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. Listen in as I...


Conversation-Focused Marketing with Erika Tebbens

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when...


Social Media Strategies for Life Coaches

Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. In your life coaching business, I want you to show up and shine on social too! But how? How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches...


Using Systems To Scale Your Business with Audrey Kwan

Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality. In today’s episode she is going to help your relationship with systems and processes...


Getting Started with TikTok Ads with Will Perry

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for success on another (NEWER) platform: TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. In this episode of the podcast, we talk about: The BIG change that disrupted Facebook...


How to Create a Social Media Posting Plan in 2022

Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time...


Social Media Secrets of a Real Life Love Scout with Isabella Beham

Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love? Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it. In...


Brand Photography Do’s & Don’ts with Shannon Claire

Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. Want more tips? Then listen up for Shannon Claire’s pro list of do’s &...


Social Media Strategies for Building Your Community

Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. That’s why community is essential to your social...


Pro Secrets for Keeping Your Clients Happy with Taylor McMaster

Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agencyWhat is a client...