Secrets To Their Fitness Business Success

Jessica Cross’s new fitness studio wasn’t growing. She wasn’t sure of the best way forward. She joined NPE to help her get direction for generating leads and getting systems in place to grow her business. Just as she started implementing her programs, COVID hit. She would be unable to keep her (practically new) studio open. Working with her NPE Success Coach, Jess came up with a new business model. She created a great online service … and also offered outdoor training (which had been her specialty prior to opening her studio). She improved her website along with the feedback from her coaches and NPE community members. By nailing down one goal at a time, she was able to grow rapidly. She went from 100 clients in February and March to nearly 150 clients in August. Her revenue grew from $17.8k/month to $25k/month! In this episode, you’ll learn: Hosted on Acast. See acast.com/privacy for more information.

Tony Arreola grew up poor. He became an engineer to provide for his family. All was well until he suffered a tragedy. His brother died suddenly. His brother left Tony a set of weights, and working out helped Tony feel closer to his brother. Fitness became a vehicle for him to get through difficult times. And that’s carried him through his life. Tony left his engineering career and became a big box personal trainer, and progressed to becoming an NASM master trainer. All was fine until COVID zero’ed him out. No income, no revenues, shut down. He remembered NPE from an NASM Optima event and decided to reach out for guidance and support. The first thing Tony did after joining NPE was transition his business from offline to online. In this episode, you’ll learn… Results: He signed 28 new clients and has just hit $12k per month in revenue for online programs. All this happened in just 6 months. Hosted on Acast. See acast.com/privacy for more information.

Running a fitness business can be stressful. Running a fitness business with your spouse… even more so. Running a fitness business, with your spouse DURING a pandemic… WATCH OUT! In Episode 21 of our Secrets To Their Success Podcast, you’ll meet Matt Carroll, owner of Natural Edge Performance, Broome, Western Australia. After struggling for many years with business, Matt and his wife Marcela decided to use the pandemic opportunity to take a step back. Then decided to PLAN for success in a new way. And committed to investing their time and energy into developing the business skills they needed to grow to the next level. BIG challenges create BIG growth opportunities… IF you’re willing to face things head on and DO THE WORK! Matt did the work. He ended up terminating all of his current memberships and started over. He upgraded his programs, services, prices, chose ONE ideal client, and communicated very clearly what the company stood for. Then he “re-pitched” his new messaging to his entire database. The results were awesome. The professionals in his town responded well … and were more comfortable referring their friends. His revenues are 3.5x what they were and he’s gone from non-profitable to having $23k in monthly profit. In this episode, you’ll learn… Hosted on Acast. See acast.com/privacy for more information.

Sean Carroll and James Batey, owners of Rebuild Health and Fitness, Brisbane, QLD, Australia, thought their business relied too much on their own efforts. They were always on the gym floor, or finding and signing up clients, and otherwise IN the business all the time. The good news was they were making money. But there were no systems and the business wasn’t organized. They came to NPE for clarity, systems, and organization. With NPE, one of the first things they realized was their ideal client avatar needed adjustment. Professionals with children became the new client avatar. They rebranded the business and changed their programming to provide massive value to professionals with children. Client retention went way up, and they were able to charge more for their services. When COVID-19 hit, instead of shutting the business down, they saw it as a huge opportunity. They installed a new sales system and made premium offers to their new ideal clients. When Sean and James reopened their business, they signed up 38 people in the first month and their business grew 140% from the previous 12 months (even during COVID-19). In this episode, you’ll learn: Hosted on Acast. See acast.com/privacy for more information.

Hassan Abdallah owned a CrossFit gym in Kogarah, NSW, Australia. But he began to wonder if he was selling his business short … While young people and the athletes loved his CrossFit gym, other people needed more attention. The pandemic lockdown offered him an opportunity to work through the details. Working with his NPE coaches, he rebranded his business. He shifted his business model from group training to personal/small group training. He switched from CrossFit athletes to busy professionals and parents. That allowed him to give individual clients more time and attention, with extra programming and nutrition coaching. In fact, he capped the total member base for his business to 85 (as opposed to 98 prior to the pandemic and a high of 120). With a greater client experience/quality of service to offer, he was able to raise his rates. That improved profitability, and even during the pandemic, he was able to bring in more revenue (from $28k ‘before’ to $32k ‘after’). Now the business is running near full capacity and he’s more confident than ever about the future of his business and his ability to serve his clients. In this episode, you’ll learn: Hosted on Acast. See acast.com/privacy for more information.

Amy and Sean Cornish were working long hours (5am to 9pm) when they joined NPE two months into the midst of COVID-19. As parents of two very young daughters, they felt like they were failing as parents. They also felt overworked, underpaid and frustrated not knowing how to move forward with the business. With the support of NPE, they hired a trainer so they can spend more time together every day and focus on building their business. They learned and began to use the NPE AUTO-CLOSER® Sales System and used the pre-qualification step to help them save time so they can focus more on the quality of leads. As lockdowns lifted, they were able to grow rapidly: Their business has grown from 54 to 88 clients, and from $12k to $26k/month, in 4 months. In this episode you’ll learn… Hosted on Acast. See acast.com/privacy for more information.

Tim Frey, the owner of Helix Gym, Perth, Australia, had signed up with NPE and nearly doubled his business in the first 3 months of 2020, to $12k a week ($48k/month). The success felt amazing and he was ready to keep growing. Then COVID-19 hit and the government declared restrictions, throwing the fitness industry as a whole and his gym in particular into chaos. His business model had included a powerful experience of group training classes of 40 people or so, with lots of music and energy. With the new distancing requirements, he was only allowed 9 people in the gym at a time. Listen now to hear how Tim: Finally, when Tim came up with an action plan, he had to overcome the objections of … well, almost everyone else except his head coach. He took a leap of faith and went for it. He changed his business model to semi-private with 9 people in the gym at a time; he raised his rates 30%; he trained his staff on the sales process; and he increased value to clients. Result: After a couple of months, things began to rapidly improve. Tim’s business had its best month ever, and Tim didn’t do any of the selling. In this episode, you’ll learn: Hosted on Acast. See acast.com/privacy for more information.

Raphael Freedman and Lachlan Rowston are known for their 300+-episode strong podcast, The Mind Muscle Project. They’re also known for their Sydney, Australia-based gym Creature Fitness, which since they joined NPE, grew from one to three locations and increased revenues to more than $1 million a year. There was a problem: Their business model was based on group training, and that was suffering from increasing commoditization. Competitors such as F45, CrossFit, and Orange Theory were flooding the market with group training offers, and putting pressure downward on prices. Raph and Lach were looking for a way out of the race to the bottom. They wanted to be able to charge premium prices, but they weren’t sure of the business model that made the most sense. Then COVID-19 hit and they were forced to shut down from March to June. It turned out to be a blessing in disguise. With their NPE coach, they set to work strategizing. When they reopened under new space restrictions, they had a new model in place: Semi-Private Training for high-end clients willing to pay higher prices for greater value. They delivered customized programming to create specific results aligned to the goals of each client. Within a couple of months, their revenues are back to where they were before they were shut down. But they are more profitable, have happier staff, and serve their clients better. Hosted on Acast. See acast.com/privacy for more information.

If you think your fitness career or business is endangered because of COVID-19 (or if you aren’t sure you want to stay in the fitness industry), you’re not alone. Most fitness professionals and studio owners are feeling tons of pressure right now. And while the virus might be out of your control, you still have the power to decide how to protect and grow your fitness business. In this podcast episode, Association of Fitness Studios Founder & CEO Josh Leve discusses why now is the time to stay connected with the right people and resources–and the importance of remembering your WHY–the reason you started your fitness business in the first place. Hosted on Acast. See acast.com/privacy for more information.

During a tough time for the fitness industry when a lot of gyms and studios are closing, Kate Laird, owner of Love Your Body Fitness in Ottawa, Ontario, Canada has been rapidly growing and expanding her business. Revenue is up 31% over last month, she’s added 35+ new members to her roster, and she’s also signed a new corporate client. How is Kate’s business expanding when others are contracting their operations? We cover that and a whole lot more in this episode. Hosted on Acast. See acast.com/privacy for more information.

A lot of small business owners struggle with getting accurate financial information because it requires specific knowledge, accuracy, and more than anything, time. And they can’t afford a full-time CFO or even a bookkeeper to do the work… so they end up feeling stuck and struggling when it comes to taking control of the financial health of their business. Dave Olsen and Shane Rowley, Co-founders of Nimbl Accounting Services, both know the pains of running a small business all too well. They also know how crucial it is to get accurate financial information to make the best decisions to grow your business. Helping small business owners has always been their passion and led them to start Nimbl. A full-services accounting company that serves NPE clients in the USA & Canada. Dave started his career in public accounting and served as CFO to many start-up and venture companies in Canada. Shane, on the other hand, started as a tax specialist in Utah and helped small business owners save on taxes. Dave and Shane met three years ago when Dave was already up and running with a new business model for providing all kinds of financial services to many small companies. They saw a huge demand helping small business owners solve accounting and finance challenges and they officially rebranded to become what Nimbl is today. Hosted on Acast. See acast.com/privacy for more information.

When Len left his corporate career as a Senior IT Manager over a decade ago, he had to make a decision to either go back to a corporate job or pursue his real passion. He decided to start his own bootcamp transforming lives through fitness. As he became more successful, Len began to train more clients, recruit new instructors, and the community expanded very quickly. He discovered some ‘secrets’ for filling his bootcamps with creative marketing campaigns so in 2012 he created a system to help other fitness businesses fill their group classes. Before he knew it, his new marketing business began to grow even more serving fitness businesses all over Canada and the USA. Len and his business partner Sasha began to focus on helping studio owners to solve more problems with scheduling, collecting payments, and more. This evolved their fitness marketing business into a software company and WellnessLiving was officially born. Today, WellnessLiving is one of the biggest players in the industry, growing exponentially every year since 2016. Hosted on Acast. See acast.com/privacy for more information.

Back in 2014, Nancy was a struggling fitness instructor. She was commuting 3-4 hours every day to train clients at their home, going through 200 hours of yoga training, and ended up getting rear-ended twice in the span of three months that caused her scoliosis. She was physically and mentally tired but driven to open her own studio so she could stop commuting and her clients could now come to her to train. That’s when she met NPE. Within 13 months and with the help of NPE coaches, she courageously opened her own studio in Washington D.C. (one of the most expensive cities in the U.S.). She had a great start at $9k per month in revenue, but a flood with 20,000 gallons of hot water poured onto her studio in 2018. Repair, insurance, business operations…. everything became a struggle again. Finding resilience no matter what came at her helped her stay focused on achieving her goals. By the end of last year, she had her best month ever at $34k a month in revenue! Hosted on Acast. See acast.com/privacy for more information.

Back in 2009, Josh Cherry and Robby Marlow started a bootcamp in a parking lot training friends and family members for a few years, but ultimately didn’t know where to go from there. They soon reached out to NPE and worked their way through all program levels within just a few years time, being named NPE Members of the Year in 2015 while growing to 25 licensed locations across the USA. Today, they’ve now grown Delta Life Fitness to the fastest growing women’s fitness franchise with over 73 locations sold in the United States and are on track to hit 100 units this year (a feat only about 4% of franchises ever achieve)! Hosted on Acast. See acast.com/privacy for more information.

Jason DeBruler is the Chief Operating Officer of ARX, which stands for Adaptive Resistance Exercise. ARX is innovating “next generation” technology in fitness. In this interview, Jason talks about the science behind strength training and how ARX is advancing both hardware and software technology to produce the most efficient strength training dose possible for everyone, while simultaneously improving safety and reducing injuries. We also discuss the most common problems in the typical fitness business model and the work they’re doing to eliminate those obstacles and engineer the most profitable and efficient business model in the industry. Learn why big names like Tony Robbins, Dave Asprey, and Ben Greenfield are using and endorsing ARX and the incredible potential this technology has to transform our industry forever. Hosted on Acast. See acast.com/privacy for more information.

Paul McIlroy is the founder and creator of the Amazing 12, The World’s #1 Body Transformation Program that has produced over 8,000 jaw-dropping body transformation results in 148 countries. In this podcast episode, Paul talks about his start in fitness and body transformations, optimizing training for massive strength increases, and how he created the A12 program and evolved it over the last 15 through the lens of strength and conditioning. Hosted on Acast. See acast.com/privacy for more information.

Founder & CEO of SCW Fitness Education, Sara Kooperman is one of the most successful female entrepreneurs in the fitness industry. In this interview, she talks about her start in law school teaching aerobics, to an infomercial request that led into her work selling fitness equipment on QVC for many years, and then developing and sharing fitness education with her SCW MANIA® events around the USA for over 32 years. Sara has really paved the way for other female entrepreneurs as a result of her success, at times being the only woman in the room in an industry dominated by men. Sara shares her greatest life lessons, her work with the Women in Fitness Association, and how her assertive and unstoppable attitude towards overcoming obstacles led her to the top of the fitness industry. She continues to inspire other entrepreneurs to follow in her footsteps. Hosted on Acast. See acast.com/privacy for more information.

Three years ago, Karry was running her “hobby” pole dance business with two locations that she was really passionate about. On the surface everything looked great and she was achieving tremendous success. But she knew she couldn’t continue the way things were operating without sacrificing more time and energy away from her family and personal health. She felt like her business “was draining away her energy and joy.” That’s when she reached out and started working with NPE. The first thing she learned was the critical importance of getting crystal clear on ALL the numbers in her business. Soon after Karry got her numbers right, she spent time evolving her vision for the business (and her life), and then developed a strategic plan for success. Today, she's now grown to six locations with plans to expand internationally in the UK and USA in 2020. Hosted on Acast. See acast.com/privacy for more information.

You know more than they do. In fact, you’re the ‘smartest person in the room’ when it comes to your subject matter. So why are your clients struggling to succeed in working with you? Closing THE GAP lies in developing your professional coaching skills. In this interview with Precision Nutrition’s Director of Curriculum, Dr. Krista Scott-Dixon, you’ll learn more about the secrets and step-by-step systems PN has learned to deliver transformative change, to millions of coaches and clients around the world. Hosted on Acast. See acast.com/privacy for more information.

In 2017, Shell and Brit were about to close their business. They found themselves overworked, underpaid, and totally exhausted by the fact that their hustle was taking them nowhere. After hearing about NPE through a recommendation for business resources from Precision Nutrition, they reached out to speak with our team “simply for confirmation that closing their business was the right thing to do.” When we first spoke to them we acknowledged that was one option, but there were also other opportunities available to them. And despite the fact they were very skeptical at first, they decided to jump into working with NPE to transform their business. They got clarity on their vision, learned how to read and understand financial reports and key business metrics, and immediately started taking MASSIVE action to grow. In 2018, their client base doubled from 60 to 120 and revenue grew from $13k to $23k within just 6 months. Now in year 2 of working with NPE, their last 12 months have been even more transformative and given more opportunities for Shell and Brit to continue growing. In the fitness industry, self-discipline and self-motivation are celebrated and relying on others’ help sounds contradictory. Shelley and Brit, however, believe that what led them to where they are now is self awareness and courage to ask for help because ‘good coaches need coaches.’ Hosted on Acast. See acast.com/privacy for more information.