Sell Yourself Fearlessly (Audio)

Most folks in business are afraid of the word “No”. Yet, if approached correctly, Scott explains it can be used as the catalyst to closing a deal.

You’d be surprised what you can learn about sales when being considered for jury duty.

According to Marcus Aurelius, preceiving something as “bad” is based on your capacity to see it. And that what happens to everyone – bad and good alike – is neither good nor bad. Let’s see how we can take advantage of this concept and make life a lot better.

We’ve already established using video as a sales tool makes sense. Now, let’s wrap our head around what matters the most to the two groups of people we must focus our attention on.

For most people, using email to communicate with a prospect continues to be more and more frustrating. . .because it’s becoming less and less effective. In today’s SYF episode, Scott shares his secret email “Subject” that gets a 98% response rate. (Actually, it’s never not worked. . .but 100% seems crazy to most folks.)

It’s no surprise that referrals are a valuable component to a company’s sales efforts. But when to ask for a referral and what to say can be tricky. Not any more.

For as long as I can remember, the sales axiom, “The Key to Sales is Relationships” has been around. But before you can have a relationship with somebody (in business or in your personal life), one thing must happen first.

You know it’s got to be a great book if Scott has read it in each of the twenty years since it’s been published.

While it’s likely one of the most common questions we’re all asked, many entrepreneurs struggle with the answer. Today, we solve that problem.

You have, at most, 3-10 seconds to grab somebody’s attention when they choose to watch your video. That means, in that short amount of time, you have to establish your credibility or risk losing your viewer. Today you’ll learn why most people struggle with this and how to ensure your videos hit the mark every …

Sure, you have to invest in your business for it to succeed. But the question is, WHERE do you direct that money to get the biggest return on investment? Scott has the answer.

For most companies, I believe that without a strong video strategy, you’re in trouble. But video isn’t the answer for everybody. . .it depends on what makes your company special.

I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.

Let’s break the ice and play Two Truths and a Lie, where Scott explains whose in sales, knowing when to say no, and whether or not sales is hard.

The premiere episode of the Sell Yourself Fearlessly podcast. In this episode, Scott explains how he went from a high school party guy to running his own business for 20+ years.