For most people, using email to communicate with a prospect continues to be more and more frustrating. . .because it’s becoming less and less effective. In today’s SYF episode, Scott shares his secret email “Subject” that gets a 98% response rate. (Actually, it’s never not worked. . .but 100% seems crazy to most folks.)
For as long as I can remember, the sales axiom, “The Key to Sales is Relationships” has been around. But before you can have a relationship with somebody (in business or in your personal life), one thing must happen first.
You have, at most, 3-10 seconds to grab somebody’s attention when they choose to watch your video. That means, in that short amount of time, you have to establish your credibility or risk losing your viewer. Today you’ll learn why most people struggle with this and how to ensure your videos hit the mark every …
I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.