Small Farm Nation:  Farming | Marketing | Homesteading-logo

Small Farm Nation: Farming | Marketing | Homesteading

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Location:

Ferrum, VI

Genres:

Podcasts

Language:

English

Contact:

7063711949


Episodes

Why You Must Start Marketing Before You Start Farming

4/20/2019
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If you’re planning to start a farm—or any small business—when should you start marketing it? In this episode I explain why you should start marketing your farm BEFORE you even open for business.

Duration:00:30:12

How to Create a Great Farm Brand

4/13/2019
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Building a recognized brand for your farm business is one of your most important priorities. This episode discusses why and how to do it.

Duration:00:16:59

Selling meat by weight online & taking payments for farm tours

4/6/2019
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This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.

Duration:00:17:23

Robert Brady on Marketing Your Farm with Google Ads

3/30/2019
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This week I’m speaking with a farmer turned online marketing expert about how to use Google Ads to attract customers to your farm business. If you're interested in farm marketing, you'll get a lot out of Robert's expertise, as I did. Enjoy the episode!

Duration:01:02:51

How to Set Wholesale Prices & When to Buy Farm Equipment

3/23/2019
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This week I address listener questions on: When to buy farm equipment, whether to buy new or used equipment, and how to set wholesale prices for farm products.

Duration:00:26:43

How to Write a Great About Page for Your Farm

3/16/2019
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Lots of farmers struggle with how to share their story. In this week's farm podcast, I share the advice I gave to a farmer about how to share her story and create a great about page for your website.

Duration:00:24:28

When to Avoid Sales Funnels and Marketing Gimmicks

3/9/2019
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In this farm podcast, I discuss why you may not want to use automated sales funnels and marketing gimmicks in marketing your farm business. I describe the Jeff Walker Product Launch Formula, what it's designed to do and why I recommend that farmers exercise caution with this strategy.

Duration:00:39:55

Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

3/2/2019
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In this farm podcast, Joel Salatin and I have a provocative discussion about how to quit an unfulfilling job and start a farm business. Joel offers some real gems in this episode, as he outlines his seven rules for starting a profitable farm. We talk at length about his latest book, Your Successful Farm Business, which can be thought of as a graduate course to the book that got so many people started in farming, You Can Farm!

Duration:01:23:33

How to Start a Profitable Flower Farm

2/23/2019
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People have been talking about the importance of local food for years but what about local flowers? In this farm podcast, I'm speaking with a "farmpreneur" who found the courage to quit her job and start a thriving flower farm. Even though she had never farmed before.

Duration:01:23:02

How to Start a Farm Tanning Sheepskins

2/16/2019
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As sustainable livestock farmers, we want to honor the whole animal. But what about when it comes to using the animals hides? Joining me in this farm podcast, is Sarah Scully founder of Vermont Natural Sheepskins. Sarah and her husband, Rick, started the first commercial organic tannery in America.

Duration:00:39:25

Starting Up a New Farm

2/3/2019
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In this farm podcast, I talk about the sometimes long and steady process of setting up a new farm. My guest is Jenn Colby of Howling Wolf Farm in Vermont. We also tackle the touchy issue of why it's sometimes more challenging for women farmers than men. Listen in to see what you think.

Duration:01:08:31

Craft Meat With Crowd Cow

1/25/2019
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In this farm podcast, I examine one of the biggest problems consumers face when wanting to buy directly from farmers, the problem of convenience. I talk with Joe Heitzeberg, co-founder and CEO of Crowd Cow. It’s an interesting business model that is endeavoring to make it easier for farmers and consumers to come together and celebrate what Crowd Cow calls “craft meat.” Tune in for a great story.

Duration:01:07:35

Meat Rabbits

1/19/2019
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Today I’m speaking with Callene and Eric Rapp of Rare Hare Barn in Kansas. I love this topic of raising rabbits for meat because, in general, our society has become very disconnected from our food—and what food is, right? Nowhere in the meat world is that more evidenced than with rabbits. We discuss many fascinating aspects of running a rabbit enterprise on a small farm. Whether you’re a consumer, chef, homesteader or farmer, this is a thoroughly interesting discussion about the life (and...

Duration:01:14:58

Sheep & Artisan Cheese

1/13/2019
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In this episode I’m joined by Sarah Hoffman of Green Dirt Farm in Missouri, where she raises sheep on pasture, milks them and turns their milk into award-winning cheese. We discuss Sarah’s journey to farm life and how her desire to raise children in that setting led her and her husband to make some courageous career choices.

Duration:01:32:03

Greg Judy: Leasing Farm Land

1/6/2019
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Greg Judy went from having $8 in his pocket after a long divorce to now farming over 1,600 acres. In this episode, Greg and I recap how he got started, mistakes he’s made and what he looks for in terms of farm properties. He shares his best tips on negotiating leases, what fencing tools to use and even what type of cattle to raise.

Duration:00:53:41

7 Winter Farm Marketing Tips

12/9/2018
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So it’s December and we’re winding down the farm season. Let's take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I'll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Duration:00:17:11

A huge email list mistake

12/2/2018
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Today I want to cover a critical mistake that almost everyone makes with their email list. Not just farmers, but over 90% of ALL businesses. And I don’t want you to continue making that mistake, so we’re gonna set you on the right path today. Because, as you no doubt know why now, building a thriving, engaged list of email subscribers is hugely important to the success of your business.

Duration:00:15:21

How many farm brands?

11/25/2018
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So it’s branding week here on the Small Farm Nation podcast. And we’re going to talk about not just branding, but how many farm brands you should have. So this isn't a super long episode but it is super important. Because farming lends itself to multiple enterprises and multiple products more than any industry I know of. I mean, imagine you raise cows and only cows. Sounds like you have one product, right? Well...

Duration:00:14:07

How to be an entrepreneur

11/18/2018
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What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams. And I've got a special, awesome download to help you do just that.

Duration:00:18:58

How to Create an Email List

11/11/2018
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So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we'll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

Duration:00:15:16