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Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com
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Location:

United States

Description:

Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Language:

English


Episodes

024 | RETARGETING. COOL OR CREEPY? INTERVIEW WITH JEN WHELEN FROM CRITEO. PART 1.

12/3/2018
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In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how retargeting works, what you can use it for, retail and digital marketing strategy for ecommerce, and how you can leverage ad tech as an extremely...

Duration:00:27:47

023 | CREATIVITY IS GOOD FOR BUSINESS. INTERVIEW WITH VAN LAI-DUMONE, WORKSMART

11/28/2018
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In episode 023 of the Social Currency marketing podcast, Jess and Tuck are joined by Van Lai-DuMone, founder and CEO of Worksmart. Van is a creative entrepreneur based out of LA and her focus is to power better business results through creativity and play. We discuss creativity and how it it can create impact for teams through ideation exercises, vision and values building, and building a solid team foundation. We also spend some time talking through the visual media, creativity and art...

Duration:00:35:28

022 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 2.

11/28/2018
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In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. Building a social media...

Duration:00:20:10

021 | BUILD YOUR SOCIAL MEDIA PLAYBOOK, PART 1.

11/28/2018
More
In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. Building a social media...

Duration:00:22:47

020 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 2.

11/28/2018
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EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2. Social Currency marketing podcast. Episode 020. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report. We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for...

Duration:00:27:10

019 | THE 14 MUST-KNOW 2019 DIGITAL MARKETING TRENDS, PART 1.

11/28/2018
More
EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1. Social Currency marketing podcast. Episode 019. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report. We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas for...

Duration:00:31:24

018 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 2.

11/28/2018
More
It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that...

Duration:00:28:18

017 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 1

11/28/2018
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It's time to see if you measure up! We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI." Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. Starting with this episode and into the next, we want to tackle measurement that matters and give you a few approaches to consider as...

Duration:00:33:22

016 | WTF IS UP WITH LINKEDIN? PART 2.

11/28/2018
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LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals. But, over the years, it has expanded to include thought leadership, long-form publishing, video and paid-subscription service levels. In episode 16 of the Social Currency podcast, we dig further into LinkedIn’s identity and share actual verbatim reactions to a viral video Tuck shared last month. Many are finding value in LinkedIn. Others...

Duration:00:40:11

015 | INFLUENCER MARKETING. INTERVIEW WITH DAVID COGEN, @THEUNLOCKR, PART 2

11/28/2018
More
What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our special guest to the Social Currency marketing podcast to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 015, we are discussing what it’s...

Duration:00:23:41

014 | INFLUENCER MARKETING. INTERVIEW WITH DAVID COGEN, @THEUNLOCKR, PART 1

11/28/2018
More
What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our first special guest to Social Currency to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 014, we are discussing what it’s like to be an...

Duration:00:31:51

013 | WTF IS UP WITH LINKEDIN? PART 1

11/28/2018
More
Are you on LinkedIn? Who isn't?? LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of being a place for news or birthday party photos. This was a place for your serious business face. LOL. The question is…what has it become? Welcome to episode 13 of the Social Currency podcast where we get into LinkedIn. We will dig into...

Duration:00:41:12

012 | SOCIAL MEDIA CUSTOMER SERVICE: BUILDING BETTER CARE IN YOUR SOCIAL CHANNELS

11/28/2018
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Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power. Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of friends, followers, advocates and detractors alike. In episode 12, we are talking about your social media customer service. We are covering best...

Duration:00:40:35

011 | YES, YOU NEED A CORPORATE SOCIAL MEDIA POLICY AND HERE IS WHAT IT SHOULD INCLUDE

11/28/2018
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Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized business to how these policy guardrails can protect you against potential corporate reputation damage, we are giving you the groundwork to equip you with the details needed to build your own corporate social media policy. Social Currency is...

Duration:00:28:53

010 | GOING LIVE! WHY USING LIVE VIDEO IS KEY TO YOUR MARKETING STRATEGY

11/28/2018
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Live video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and get your message in front of audiences in a way no other media type can - all with live video. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess...

Duration:00:25:03

009 | BUILD A VIDEO MARKETING STRATEGY BECAUSE VIDEO IS EVERYTHING

11/28/2018
More
80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at www.socialcurrencyshow.com Follow us on Facebook at www.facebook.com/socialcurrencyshow

Duration:00:22:28

023 | Creativity is Good for Business. How Creativity and Play can Power Better Business Results - with Van Lai-DuMone of WorksmART

11/26/2018
More
In episode 023 of the Social Currency marketing podcast, Jess and Tuck are joined by Van Lai-DuMone, founder and CEO of Worksmart. Van is a creative entrepreneur based out of LA and her focus is to power better business results through creativity and play. We discuss creativity and how it it can create impact for teams through ideation exercises, vision and values building, and building a solid team foundation. We also spend some time talking through the visual media, creativity and art...

Duration:00:35:28

022 | Build Your Social Media Playbook, Part 2

11/19/2018
More
In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. Building a social...

Duration:00:20:10

021 | Build Your Social Media Playbook, Part 1

11/12/2018
More
In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. Building a social...

Duration:00:22:47

020 | The 14 Must-Know 2019 Digital Marketing Trends, Part 2

11/5/2018
More
EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2. Social Currency marketing podcast. Episode 020. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report. We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas...

Duration:00:27:10