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Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com
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Location:

United States

Description:

Social Currency Podcast covers the hottest digital and social media marketing topics that matter for your business now with Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Language:

English


Episodes

021 | Build Your Social Media Playbook, Part 1

11/12/2018
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In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. Building a social...

Duration:00:22:47

020 | The 14 Must-Know 2019 Digital Marketing Trends, Part 2

11/5/2018
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EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2. Social Currency marketing podcast. Episode 020. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report. We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas...

Duration:00:27:10

019 | The 14 Must-Know 2019 Digital Marketing Trends, Part 1

10/29/2018
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EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1. Social Currency marketing podcast. Episode 019. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends report. We've taken a look across businesses, market trends, analyst reports, news and thought leaders to distill our list of high-focus areas...

Duration:00:31:24

018 | KPI Your ROI: Social Media Measurement that Matters, Part 2 | Episode 018

10/22/2018
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It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that...

Duration:00:28:18

017 | KPI Your ROI: Social Media Measurement that Matters, Part 1

10/15/2018
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It's time to see if you measure up! We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI." Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. Starting with this episode and into the next, we want to tackle measurement that matters and give you a few approaches to consider...

Duration:00:33:22

WTF is Up With LinkedIn? Part 2 | Episode 016

10/8/2018
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LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals. But, over the years, it has expanded to include thought leadership, long-form publishing, video and paid-subscription service levels. In episode 16 of the Social Currency podcast, we dig further into LinkedIn’s identity and share actual verbatim reactions to a viral video Tuck shared last month. Many are finding value in LinkedIn. Others...

Duration:00:40:11

Influencer Marketing. Interview with David Cogen, @theunlockr. Part 2 | Episode 015

10/1/2018
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What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our special guest to the Social Currency marketing podcast to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 015, we are discussing what it’s...

Duration:00:23:41

Influencer Marketing. Interview with David Cogen, @theunlockr. Part 1 | Episode 014

9/24/2018
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What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our first special guest to Social Currency to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 014, we are discussing what it’s like to be an...

Duration:00:31:51

WTF is Up With LinkedIn? Part 1 | Episode 013

9/17/2018
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Are you on LinkedIn? Who isn't?? LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of being a place for news or birthday party photos. This was a place for your serious business face. LOL. The question is…what has it become? Welcome to episode 13 of the Social Currency podcast where we get into LinkedIn. We will dig...

Duration:00:41:12

Social Media Customer Service: Building Better Care in Your Social Channels | Episode 012

9/10/2018
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Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power. Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of friends, followers, advocates and detractors alike. In episode 12, we are talking about your social media customer service. We are covering...

Duration:00:40:35

Yes, You Need a Corporate Social Media Policy and Here is What It Should Include | Episode 011

9/3/2018
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Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized business to how these policy guardrails can protect you against potential corporate reputation damage, we are giving you the groundwork to equip you with the details needed to build your own corporate social media policy. Social Currency is...

Duration:00:28:53

Go LIVE! Why Using Live Video is Key to Your Marketing Strategy | Episode 010

8/27/2018
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Live video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and get your message in front of audiences in a way no other media type can - all with live video. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess...

Duration:00:25:03

Build a Video Marketing Strategy Because Video is Everything | Episode 009

8/20/2018
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80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Duration:00:22:28

I Want My IGTV. Why You Should Be On Instagram’s New App | Episode 008

8/13/2018
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I Want My IGTV. Why You Should Be On Instagram’s New App. Episode 008 Instagram recently launched a new app, IGTV. What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engagement. Check out our brand new episode on all things IGTV and get our POV on why you should be ready to open your mind to the biggest trend in video since YouTube and how to think about IGTV and vertical video as part of your content marketing...

Duration:00:38:29

Decoding Digital Jargon, Part 2 | Episode 007

8/6/2018
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Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we continue to decode some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Duration:00:35:37

Decoding Digital Jargon, Part 1 | Episode 006.

7/30/2018
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Nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them. In Decoding Digital Jargon, Part 1 (Episode 006), we are breaking down buzzwords, focusing on some of the most common and defining them in ways we all can understand. We dig into vlogs, conversion and engagement. And, by the way, why is everyone always talking about content marketing? If you want a cheat sheet for digital vocab, this is it. Social Currency is a...

Duration:00:38:49

The Social Executive. Why Business Leaders Should Be On Social Media | Episode 005

7/23/2018
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The Social Executive. Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voice to cut through the clutter. We’ll discuss our recommended social platforms for thought leadership, subjects to focus on and some to steer clear of as well as how to tie this time and effort to actual business impact. Social media is a...

Duration:00:42:20

Digital & Social Media Budgeting. How Much Do You Need and How Do You Spend It | Episode 004

7/16/2018
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In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on a small budget, and why setting goals and measuring success is key to securing and growing your budget. We’ll also introduce the elusive “marketing funnel” and whether people are actually buying things on social media channels. Social...

Duration:00:34:24

Facebook vs. Instagram. What’s the difference? | Episode 003

7/9/2018
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Episode 003 is Facebook vs Instagram. We are hitting on questions like: Did you know they are both owned by Facebook? How are they different? What types of content goes on one but not the other? Where do influencers spend their time? Which one do you use when? Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Duration:00:35:33

Why Should I Care About Social Media and Digital Marketing? | Episode 002

7/3/2018
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We are kicking off multiple topics around digital and social media and why it matters to you, including paid media, social platform strategy, our favorite overused word: engagement, thought leadership and why you need to be current on these topics. Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. Learn more at socialcurrencyshow.com

Duration:00:28:34