The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!-logo

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Podcasts

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Location:

United States

Genres:

Podcasts

Description:

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Twitter:

@bbasilico

Language:

English

Contact:

630-692-1431


Episodes

Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner

11/17/2020
Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations. Rick is the author of several books...

Duration:00:25:12

Episode 622 – Why It’s Important To Make A Case With A Case Study?

11/16/2020
Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is not a press release or advertising. It's also NOT ABOUT YOU! It's about the client or customer and their story. It should also follow the example of a Hero's Journey script. While those...

Duration:00:10:20

Episode 621 – How Can The F-Word Change Your Life? with Dr. Cheryl Lentz

11/11/2020
Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It is not enough to know; the expectation is for participants to take action and do. Join Dr. Cheryl on her journey to connect these dots to provide inspiration,...

Duration:00:21:30

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

11/9/2020
Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I believe challenged us all this past year: Was your business ready for the change? Did your relationships in business get challenged by beliefs? What did you learn about yourself? In this episode, we...

Duration:00:10:20

Episode 619 – Training Your Staff in the Zoombie Era with Michelle Filicicchia

11/4/2020
Michelle’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas: Instructional Design, Facilitation, Executive...

Duration:00:19:47

Episode 618 – How To Get Your Content To Win The Election On Social Media

11/2/2020
Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that you can do to get out the vote for your info: Challenge Perceptions Start With A Question Find the Emotion Use Mental Images Measure The Result or Outcome In this episode, we...

Duration:00:10:20

Episode 617 – Best Of – Overcoming Overwhelm with Karolyn Blume

10/28/2020
Karolyn dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! Karolyn Vreeland Blume was born many years ago in New York City. She started her professional life as a lawyer with a successful...

Duration:00:16:50

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

10/26/2020
The fall in Chicago is what I call 50 Shades of Gray... because it's cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results... wordclouds. There are two websites a recommend WordClouds.com and TagCrowd.com. Each of these have different features and offers different views of your text. These can help you visualize your web pages, blogs, and more. What words...

Duration:00:10:20

Episode 615 – Best Of – Getting Great Growth In Business With Facebook Groups with Marc Mawhinney

10/21/2020
Marc dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Marc Mawhinney is on a mission to help coaches build stronger businesses! He has a passion for entrepreneurship, having started a number of businesses in his...

Duration:00:12:39

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

10/19/2020
WARNING: This is part story, part lesson, part RANT! It's bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won't take no for an answer, it's hard not to be angry and rude. I understand that people have a job to do, but I have learned over the years that closing a sale is more about listening than just talking. That was not the case with one call (actually multiple and a LinkedIn message from the...

Duration:00:10:20

Episode 613 – Best Of – Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith

10/15/2020
Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government,...

Duration:00:24:00

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

10/12/2020
Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet - Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get in her crate to go to sleep at night. The one thing I hate is certain kinds of packaging. Some of the treats have the zip lock style closure, which often takes precision to close and open. One of her bags...

Duration:00:10:20

Episode 611 – Best Of – Generating Leads with Matt Bacak

10/7/2020
Matt dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! My Name is Matt Bacak. Snagged this from World Internet Summit bio page: As you may already know... one of Matt Bacak's last products...

Duration:00:17:17

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

10/5/2020
If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but they are often misunderstood and often end with no real plan or outcome. The best way to conduct one-on-one meetings is to sell nothing. You want to help create a relationship that can help your...

Duration:00:10:20

Episode 609 – Best Of – Joint Ventures with Gina Gaudio Graves

9/30/2020
Gina dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! Gina Gaudio-Graves is the founder and CEO of The Abundance Group, LLC, the parent company of Directions University. She is the Dean &...

Duration:00:17:50

Episode 608 – Finding The Influencers to Make Your Content Go Viral

9/28/2020
In his book, "The Tipping Point", Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it's hard to contain and control. It's often through some sort of influencer who amplifies the effects. Malcolm explains his theory about three types of influencers who become the creators...

Duration:00:10:20

Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

9/23/2020
MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. Applying those same powerful story principles, Michael now coaches independent consultants, speakers,...

Duration:00:21:41

Episode 606 – The 4 People You Should Positively Be Marketing To

9/21/2020
Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity... and add caring for a puppy or a child into that? Some of the new people I am meeting are wanting me to introduce people to them that are in my network or LinkedIn contact, so they can try to sell them. That can be a bad idea and burn...

Duration:00:10:20

Episode 605 – Best Of – Bright Shiny Object Syndrome with Kelly McCausey

9/16/2020
Kelly dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! How Do I Decide What To Focus On Next? Tied for second place are questions like… Where should I spend my time and money? What activities...

Duration:00:20:38

Episode 604 – Pull The Common Thread That Holds Us All Together

9/14/2020
Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure that she considers success... find and pull out all the stuffing, and then move onto the next toy. Customers can be the same. We need to understand that they have a past that affects their current decisions...

Duration:00:10:20