The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!-logo

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!


United States




The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!








Episode 639 – New Challenges In This New Business Environment with Eleanor Haglund

Eleanor Haglund is an MBA candidate at Columbia Business School and Founder and CEO of Aspire 360, a network of startup CEOs that support each other's growth. After studying Creative Writing, Psychology and Entrepreneurship at Carnegie Mellon University, she founded two startups: one in the e-book publishing space and the other in the pharmaceutical space. She was an inaugural member of the Innovation Scholars Program in Project Olympus and has participated in two accelerator programs...


Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES'. While “Yes… But” is where people are trying to whittle away at the information to narrow it down, “Yes… And” adds to the situation and adds value. If you're using the “Yes.. And” then you're probably adding value to your relationships. If you're using the yes...


Episode 637 – How Technology Makes What’s Old New Again with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives. Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales...


Episode 636 – Time Vs Money – Both Are Limited Resources But What Do You Value More?

Image by Tumisu from Pixabay Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle. Not to pick on anyone's philosophy, some will tell you that time is a limited resource that you can't get back, but you can always make more money? I beg to differ and say that is a business mirage. You can replenish money, but most of us have limited...


Episode 635 – How To Turn The Sour Grapes Of 2020 Into Fine Wine In 2021 with A.M. Williams

Coach A.M. Williams is a Results Coach who specializes in helping experts transform their expertise into high leveraged offers. He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, lawyers, doctors, recording artists, and other coaches and consultants over the past 10 years from a bed-bound state. Having been diagnosed with incomplete paraplegia (extreme weakness in legs), Coach A.M. has discovered the gift of challenges and has...


Episode 634 – Happy New Year – 5 Things You Can Get Ready & Organized

Photo by Simon Zhu on Unsplash Every year I have a new year tradition. I take the day on January 1st to put away last year's files and make new file folders for the coming year for both personal and business. It helps me hit the ground running. Now is a good time to get other things organized as well. You don't have to be all high tech or spend a lot of money to do this, but it will take some time and planning to do it. I am suggesting you look at 5 key things that you can organize now, and...


Episode 633 – The Melding Of Mindset And Training with Marla Tabaka and Michelle Filicicchia

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients. After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and...


Episode 632 – From Bacon to Beacon… How To Light Up Your Business In 2021?

Photo by Jan Baborák on Unsplash A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. "Do you have or use a word to theme your year? What is your choice this year?". My word for the year is "Signify" which I visualize as a lighthouse on a rocky coast. How can I utilize this to help increase the value that I provide you (my audience and customers), and what does this mean in it's purest form:...


Episode 631 – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government,...


Episode 630 – The 5 Habits You Need To Adapt For a Successful New Year

If you stream TV and have Netflix, then you may have seen the mini-series "The Queens Gambit". It a story about how an orphan girl became the queen of chess in the 1960s. In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in her mind on the ceiling. This is a form of creative visualization and mindset. The same type of mindset can be used to play out moves in your business for the coming year, but it will take a deliberate effort to turn...


Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods in a highly personalized way that's easy to order. Chelsea and the Noms team specialize in making sure you and your company make a lasting impression on past,...


Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (, one for my speaking business (, one for my LinkedIn Consulting (, and others. Building each website is done with the help from a series of experts, (graphics, web developers, hosting companies, security programmers, integration, web content...


Episode 627 – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single member of our communities, the true first responders, to be “Prepared to Survive”. Following a...


Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it's been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing data, but the way that data is updated and verified is very old school. The real way to maximize it is door-to-door and face-to-face. That is hard for us to do right...


Episode 625 – The 7 Voices In Your Head That May Be Holding You Back with Bill Guertin

Bill Guertin (pronounced like "13") is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he's worked with the ticket sales departments of over 100 professional sports teams throughout the US, Canada, and Mexico, and he serves as Chief Learning Officer of ISBI 360, a...


Episode 624 – What Business Are You REALLY In? Are You Thankful?

In 1970, John Lennon released a son "Instant Karma". In our 'want it now' world I am here to tell you that it's not how this works. Sometimes, you can do all the right things but still, suffer. I have a friend (Alma Harrell) whom when you would ask how she was, always said, "Too Blessed to be Stressed!" Sometimes you have to take a step back and realize what you can be grateful for. People think of Amazon as being in the products and services business, but I think it's in the convenience...


Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner

Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations. Rick is the author of several books...


Episode 622 – Why It’s Important To Make A Case With A Case Study?

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is not a press release or advertising. It's also NOT ABOUT YOU! It's about the client or customer and their story. It should also follow the example of a Hero's Journey script. While those...


Episode 621 – How Can The F-Word Change Your Life? with Dr. Cheryl Lentz

Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It is not enough to know; the expectation is for participants to take action and do. Join Dr. Cheryl on her journey to connect these dots to provide inspiration,...


Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I believe challenged us all this past year: Was your business ready for the change? Did your relationships in business get challenged by beliefs? What did you learn about yourself? In this episode, we...