The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!-logo

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!


United States




The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!








Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper? He raised over $100,000 (3 Million in today's money) based on the Go-Fund-Me concept! Businesses constantly try to incorporate consumer-based marketing methodologies in...


Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of "Breakthrough Copywriting" and known among insiders as "The World's Greatest Copywriting Coach." He's worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He's also host of the Copywriters Podcast, and a big fan of bacon for breakfast. David is also a podcaster with his weekly show - The Copywriter's Podcast - CLICK HERE...


Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It's enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a way to integrate them so they can share and manage my data as a system. There is no perfect solution for everyone, but one thing I can tell you with confidence: If a tool does not get used or has...


Episode 694 – Optimizing Your LinkedIn Profile with Deb Krier

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior...


Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal - let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on optimizing your 150 top connections and engaging with them on a regular basis. If you have a team (of let's say) 10 people, then if they all work for the same playbook, your messages and content can be...


Episode 692 – Building An Online Community with Scott Paton

Today, Scott is a full-on Digital Nomad, having structured his life so that he can grow his business while on a camel in Morocco, a beach in Greece, trekking around Machu Picchu or walking up a pyramid in Cancun. Video course Producer with over 150 courses produced and 415,000 enrollees. An internationally renowned speaker on Business, Reverse Marketing, Mobile Marketing, Blogging, Podcasting, Copywriting, and SEO. Working with NGOs and Non-Profits to help them get their messages out into...


Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time it's simply filtering content to show you only what you are engaged with or interested in. Relationship Marketing is about creating a connection between your salespeople and your current, past,...


Episode 690 – Build Business Bigger with Daniel Giordano

Daniel Giordano works with global businesses with expertise in online lead generation, business development, and a knack for finding hidden revenue streams. But over 20 years ago, he started with no internet marketing experience, no website, no list AND his first child was on the way. Daniel was driven to success by his passion for being THAT Dad and Husband, who is engaged and involved with his family. To do this, he decided to create a business that he could run from home and choose his...


Episode 689 – Need To Find & Keep Better People? Market Your Culture To Everyone

In the Post-Pandemic Pivot, companies and entrepreneurs are finding it harder to attract high-quality talent. Many people have left the workforce for the Gig Economy or the Creator Economy. Some companies are having to adapt their culture to meet the changing demand of a hybrid or totally remote workforce. In order to attract good people, you will have to learn how to market your culture to meet their needs and desires of possibility, flexibility, and purpose. You have to help them envision...


Episode 688 – Connect – Direct – Project Your Business with Michael Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like...


Episode 687 – What Great Advice Would You Tell A Younger Self? (If You Could?)

I saw this post on Facebook the other day, and it asked a question, and it made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here's what I came up with. There are three core things that I wanted to say. You're Not A Superman You're Not An Island You Need To Invest In Learning In this episode, I will share some semi-random yet organized thoughts about what I...


Episode 686 – How To Box Up More Creativity In Your Business with Penney Fox

My name is Penney Fox. I’m a Small Business Productivity Coach. If you own a small business and are wondering how to grow your customer base with social media, I can help. I’m sure you’ve heard that before, but there’s a difference between what they’ll tell you and what I’ll show you. While most social media consultants will give you all this advice from the social media experts, I’ll show you how to make that advice fit into your busy day. Even better, I’ll show you how to do it without...


Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set - Songs To Set The Mood 2nd Set - Play More Of What They Liked 3rd Set - Save the Best For Last You had to learn to adapt to the taste of the people who were in front of you. If you had a rigid set or song list, you stood the chance of losing your audience quickly (which means less money for the venue and dimmed your chances of being invited...


Episode 684 – How Understanding Analytics Can Help You Manage Change Better with Jill Holtz

Jill Holtz is co-founder of, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social media. Last year the company launched a new insights service further connecting parents with brands, called, running...


Episode 683 – Want To Improve Your Business? Here Is My Know-Like-Trust System!

There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar's number and building your TRIBE. People tend to focus way too much on prospecting and finding new customers when they have all they need to be successful in their possession already? There are...


Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in...


Episode 681 – Exercise Your Business – Get A Running Start To Deliver On Your Goals

What do running a business and running a 5K have in common? They both can feel like being on a treadmill, especially without having some Goals. I found some inspiration from a book I found on Blinkist by Haruki Murakami - "What I talk about When I talk about Running". Haruki went from being an owner of a jazz club in Tokyo (slowly killing himself) to a prolific and award-winning writer. He started to take his health seriously at age 35 and took up running for inspiration. Although running a...


Episode 680 – I Need To Know You & How to Meet Extraordinary People with Kymberli Speight

Kymberli is an author, speaker, executive coach, and professional trainer. Currently, she serves as the president-elect for NSA-Austin. In addition to her love for speaking, she teaches executive transition courses for the USAF. Kymberli is an Air Force Academy graduate. She has jumped out of planes, soloed in a plane, and purchased 36 F-15E fighter jets when she was in the Air Force. In Feb. of 2020, Kymberli released her book: I Need To Know You: How to Meet Ordinary, Extraordinary People...


Episode 679 – Dunbar’s Number And Why It’s Better To Be Part Of A Tribe

What's the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales... but are they? Dunbar's number states that the average human can only maintain 150 active relationships. This is based on the fact that the human brain can only maintain an emotional connection with people whose faces they...


Episode 678 – The Science Of Networking with Frank Agin

Frank Agin ( is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking. He is also the host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro podcast with daily ideas and inspiration. Finally, Frank is the author of several books,...