The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!-logo

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Podcasts

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Location:

United States

Genres:

Podcasts

Description:

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Twitter:

@bbasilico

Language:

English

Contact:

630-692-1431


Episodes

Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

10/25/2021
When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom... it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes. They are a Japanese way of packing healthy meals where each food has its own compartment and each part of the meal stays fresh. It got me thinking about marketing and how we can compartmentalize messages in the...

Duration:00:09:58

Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

10/20/2021
Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also...

Duration:00:16:33

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

10/18/2021
Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind to get people to have conversations with people in your business. What does your business focus on and how do you measure success?: Advertising is...

Duration:00:10:00

Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown

10/13/2021
Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world's leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons of a female entrepreneur, " published by HarperCollins Leadership. Learn more about Victoria & Big Think - Click Here

Duration:00:18:34

Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

10/11/2021
Did you know that elephants don't really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don't eat peanuts in the wild. They are not even part of a typical diet for captive elephants. But what's easier to remember? The number 70247, or an elephant eating peanut butter? As humans, we tend to remember visuals and...

Duration:00:10:00

Episode 716 – Fostering Innovation In Your Business with Dan Toma

10/6/2021
After co-authoring the award-winning book The Corporate Startup, Dan founded the consultancy company Outcome. At Outcome, Dan is helping large companies transform to be able to grow for the future while running their today's core businesses. In this capacity, he worked with blue-chip companies around the world, most notably John Deere, Bayer, DNB, Indonesian Telekom, and DNV. In 2020 he was featured on Thinkers50 Radar List of management thinkers to watch. Currently, Dan is writing a second...

Duration:00:25:38

Episode 715 – Critical R.A.C.E. Theory and How To Win With YOUR Business?

10/4/2021
When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it affects people and society as a whole. That does not mean you should avoid it, just understand how to maximize the experience for YOUR audience. Critical Race Theory has...

Duration:00:10:00

Episode 714 – Good Comes First – Leadership Tips with Mark Babbitt & Chris Edmonds

9/29/2021
Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership's impact on culture and the company's collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next internship or job with the right organizational culture for them. Mark co-authored A World Gone Social: How...

Duration:00:23:28

Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

9/27/2021
When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it's right for your business or your customers? Have you ever seen a kids' soccer game? All the kids follow the ball around the field until something happens. But what's the goal? In Business... the ultimate is profit. To achieve that you should work backward from that goal: Solve Your Customers Needs And Offer More Value Nurture Existing Relationships Nurture...

Duration:00:10:00

Episode 712 – Best Of – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

9/23/2021
Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy. He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz. When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process...

Duration:00:22:50

Episode 711 – How Can A Great Marketing System Overcome Disruption In Business?

9/20/2021
When disruption strikes, businesses try to manage by finding new leads to sell to, but is that the best way to deal with it?. When disruption strikes, we tend to get bust, and if you are too busy to market, then you have a compounded problem. You have probably spent years trying to grow your client base and they are relying on you to be open, honest, and communicate the truth. Your business and their business is depending on it! You have to define the kind of leads you get and the ones you...

Duration:00:10:00

Episode 710 – A Business Ready To Sell… Is A GREAT Business with Mark SA Smith

9/15/2021
Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government,...

Duration:00:27:44

Episode 709 – Want To Sell Your Business? Use Marketing To Increase Your Valuation

9/13/2021
In an upcoming expert interview, Marks S A Smith tells us that "A Ready To Sell Business is a GREAT Business". What he means is, if you increase the sales by improving the processes, your business should be more profitable and better suited for suitors. If your marketing messaging is better, it will help you attract better employees and clients. It's all bout having messaging that promotes, your culture and quality product and service offerings. The is also the added benefit of increasing...

Duration:00:10:00

Episode 708 – Dealing With Change And Becoming Undisruptable with Aidan McCullen

9/8/2021
Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior...

Duration:00:21:56

Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

9/6/2021
There is a secret in the banking industry - Savings accounts with restrictions make people save more... 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why companies keep searching for that magic pill that will increase sales. What eludes them is combining the three main components of a successful B2b marketing system. There is a secret...

Duration:00:10:00

Episode 706 – Best Of – Timbits Selling and Delivering Value with David Priemer

9/1/2021
Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique...

Duration:00:25:26

Episode 705 – A Bolt Of Lightning – Inspiration vs Disruption?

8/30/2021
George Carlin once said, "Electricity is really just organized lightning". We think of lighting as a brilliant idea, but it's also a type of interface cable for computers? But when the kind from the sky hits your business... You may need both! Well, that happened last week and it was a direct hit on our house. Although there was no fire, there was plenty of damage to my business and its equipment! The lightning came through the cable model and toasted anything with an ethernet cable. This is...

Duration:00:10:00

Episode 704 – Trust Based Selling with Ari Galper

8/25/2021
Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior...

Duration:00:25:23

Episode 703 – Life Just Happens… While You’re Running Your Business

8/23/2021
A lot has changed since 2001 when I started my business. Technology has been on a roll with the inventions of HDTV, camera phones, flash drives, and Bluetooth! Who could have imagined the invention of the iPod and iPhone, Kindle, and the Blackberry? Now add in Facebook, LinkedIn, Twitter, and YouTube. A lot of stuff ended up in my basement. It was a graveyard of old tech and the boxes they came with. Not to mention old gear (dead and alive) and tons of tapes, and paper records... It was a...

Duration:00:10:00

Episode 702 – Beacons Of Leadership with Chris Voss

8/18/2021
Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior...

Duration:00:19:55