The Brand Ambassadors

What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success?

This will be our first remote podcast, airing live from the Rust Is Gold coffee and antique shop in Albuquerque. Not many of us are able to turn creativity into a successful commercial enterprise.

“Communication works for those who work at it.” ~ John Powell Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality.

In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement.

Merritt and Gary trolled the sea services for communication talent once again and found Darcy Roland, author of the TEDx Talk, "Penny For Your Critical Thoughts?"

The world today is getting noisier and louder every minute. The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences.

In December 2017, Wyzowl, conducted its annual state of video marketing study for a snapshot of video’s branding importance.

The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity.

In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts. Similar, but not exact. In this week’s episode of The Brand Ambassadors, Merritt and Gary welcome public relations and branding expert, Jack Chirrick, to investigate the methodologies of branding and marketing for nonprofit entities.

Part of developing a strong brand involves knowing your audiences and having a reliable outlet for authentic communication.

Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny.

Any chance you have a newspaper subscription? Best guess – no, you don’t. The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of decades and certainly with the advent of the Internet and social media.

According to the National Institute of Mental Health, fear of public speaking is the most common phobia, surpassing even the fear of death.