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The Brand Ambassadors

Podcasts

PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm. Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns. Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.

PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm. Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns. Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.

Location:

United States

Genres:

Podcasts

Description:

PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm. Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns. Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.

Language:

English


Episodes

Justin Nassiri, BeyondtheUniform.org, Veterans and Branding

4/26/2019
Justin returns to the Brand Ambassadors to talk veterans and branding and beyondtheuniform.org with Gary and Merritt. A Navy Veteran, Justin is the Founder & CEO of StoryBox, and started Beyond the Uniform as a side project to help active duty military personnel.

Duration:00:56:04

Encore: Expanding Your Brand

3/29/2019
Growth is great, right? Sometimes, companies grow right past the products and services they started out with. And then it's hard to explain what exactly your company does. Award winning CEO Maria Proestou of DELTA Resources will share how DELTA grew its brand from financial management to program and project management and IT.

Duration:00:53:44

Encore: Critical Thinking

12/14/2018
Merritt and Gary trolled the sea services for communication talent once again and found Darcy Roland, author of the TEDx Talk, Penny For Your Critical Thoughts? Darcy is a retired Coast Guard senior chief and is currently an adjunct professor at the Navy's Senior Enlisted Leadership Academy in Newport, RI. Darcy will tell listeners how she identified a gap in critical thinking skills among her military students, how she built a course around it, and how she turned it into a TEDx Talk. This...

Duration:00:55:16