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The Business of Becoming Podcast

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United States

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Podcasts

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English


Episodes

EP81: What It's Really Like to Build a 7-Figure Business

12/17/2018
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It’s a reflective time of year, and this has been a BIG year for me and my team, so it felt like perfect timing to take a walk down memory lane with my friend and long-time employee to share the Truth of what it’s been like to build a 7-figure business. I’m joined by Michelle Waithe who is now the Director of Operations for the company and over the years has done essentially every task there has been behind the scenes as also as a coach in The Wellness Business Academy. Aside from some...

Duration:01:00:58

EP80: Podcast Tips for Health and Wellness Professionals

12/13/2018
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This is a fun and extra special episode as today’s guest is Travis Brown from Podcast Buddy - the guy behind this podcast! He supported me and my team in learning about how to start a podcast. He’s helped us put systems in place to manage the workflow of each episode (there are a of steps!) and still manages the editing and distribution of each episode for us. We’re diving into ALL things podcast in this episode. Whether you’ve considered starting a podcast or not, you’re going to want to...

Duration:00:46:00

EP79: 3 Facebook Ad Strategies That Work

12/10/2018
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It seems like Facebook ads are this mysterious thing that people think are the magic bullet that people can use to make a whole lot of money. But right now it’s exactly the opposite. If you don’t have a clear strategy in place when using Facebook ads you’re basically just donating your money to Facebook (and PSA: They don’t need your money!) On this episode I’m joined by Laura Wood, our Head Launch Coach for my Launch it Like a Boss Mastermind who is known as the Facebook Ad queen inside...

Duration:00:42:23

EP78: Raising the Standards for Alternative Health with Dr. Jordan Robertson

12/6/2018
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Boy oh boy do we get into it today Dr. Jordan Robertson joins me today and we dive right into the conversation between the fine line of saying what we want and ruffling feathers. We talk about the backlash she’s received from some of her colleagues and what she sees so often in the alternative health field – belief based practice vs. evidence based practice. I’m certain it’s going to strike a chord with you. We bonded over the idea that there is no one right way to do something. And we...

Duration:00:44:39

EP77: How to Use Facebook Groups for Your Business with Alicia Streger

12/4/2018
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There is nothing like the connection and community you can cultivate in your Facebook Group. You can have direct conversations with your ideal clients and they can connect to others just like them. It’s powerful and it’s important. But you need to be intentional about the kind of content you put in your group. Alicia and I share tips on how to control the conversation in your group, how to keep your group members active and engaged, when and why you should block or deny certain members,...

Duration:00:32:30

EP76: Top Tips to Hosting Live Events for Entrepreneurs

12/3/2018
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I was so honoured to have this week’s guest join me on the podcast, Jessica Hefele was one of the first employees I hired in my business and she joined at a really pivotal point in my business and life, so beyond sharing some of our top tips to hosting live events, you’re also going to get some personal behind the scenes glimpses into some of my past live events and how things have changed over the years. We also talk about the evolution of Jessica’s career path from graduating with a...

Duration:00:46:14

EP75: How to Market and Sell with Integrity

11/29/2018
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In today’s podcast episode, I sit down with Tad Hargrave from Marketing for Hippies and we talk all about how to use marketing and sales strategies NOT as smarmy high pressure, inauthentic tactics where the “sale” is the only goal but rather as filtering tools to find the ideal clients who are the BEST match for your program. This way, you can make boatloads of money while being of service to the people you truly feel called to help. And all without ever feeling icky, “salesy” or out of...

Duration:01:00:33

EP74: Top 9 Success Strategies for Entrepreneurs

11/26/2018
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Here’s a #truthbomb for you. In order to get where you want to go in business (and in life), it will require a massive shift in your mindset. Why? Because the success you desire as an entrepreneur comes when you have the right mindset and consistently take massive, imperfect action. I am so passionate about my job because I know that you CAN do it. While the entrepreneur life can be hella challenging, there has never been a better (or easier) time to build a business than the online world...

Duration:00:49:34

EP73: The Transition From Solopreneur to Being a BOSS & Working With a Team

11/22/2018
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I am so excited to share this conversation with you! Today I am joined by Stephanie Joanne. She is an online brand and business coach to modern day entrepreneurs and unique for her refreshingly relatable and no-BS approach as well as a serial entrepreneur who is renowned for her self-made 7 figure online empire. She also just happens to be my ride or die business bestie! So when I wanted to talk about the Truth (with a capital T) about what it really means to transition from a solopreneur to...

Duration:00:56:23

EP72: How To Set Goals and Plan For A New Year

11/19/2018
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We are coming up to the end of the year and I know what you’re thinking, “Oh wow! I have to plan 2019.” Well don’t you worry - I’ve got you. Today’s episode is a mini workshop that is going to help you review 2018 and really help you get clear on goal setting and planning for 2019. Settling into the CEO role of your health business (and you ARE a CEO if no one has told you lately!) means stepping up your game when it comes to planning. Since you are a professional, planning 2019 can’t look...

Duration:00:53:03

EP71: How to Become a Blog and Social Media Influencer: Behind the Scenes with The Vibe Tribe

11/15/2018
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Joining me this week are Rachael Hunt & Becka Crowe! Together they are Vibe Tribe Wellness but they each have their own individual businesses as well, GlutenFreedom & Going Grainless. Becka and Rachael are two Instagram-turned-real life gal pals who started Vibe Tribe Wellness as a passion project. Their friendship blossomed when they bumped into each other in real life at an event and over gluten free food - they quickly as they discovered a mutual interest in exploring different wellness...

Duration:00:41:46

EP70: How to Increase Confidence and Maintain Motivation in Q4

11/12/2018
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This episode is a #GSD tough love conversation! Hold onto your Facebook ads because I share exactly what to do to set yourself up for success for the rest of Q4 with rocking confidence levels and super solid motivation. I wanted to have this conversation because every day I see members of my community posting in our Take Your Health Practice Online Facebook group asking questions about so many things… that they shouldn’t be worrying about yet! And I want this so bad for all of you. I want...

Duration:00:26:25

EP69: Recommended Tech Platforms for Your Online Health Business

11/8/2018
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Joining me this week is Elan Zusman from Zigi Media and we are talking technology! Get ready for an open and honest conversation about what tech is needed and what is not needed and what you should be using at various points in your online health business. Elan Zusman and his business partner Joey Abenstein and the team at Zigi Media specialize in providing tech support, training and resources for entrepreneurs in the health and wellness space. They have everything from Done For You Funnels...

Duration:00:48:11

EP68: Part 2 - How To Train Your First Team Member

11/5/2018
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Today is part 2 of the 2 part mini series I’ve put together on how to hire and train your first, or next team member. If you missed Episode 66 which was Part 1: How To Hire Your First Team Member then I highly recommend you go and listen to that episode too because in it I walk you through how to determine what position you are hiring for and outline some critical tips to think about when hiring your first or next team member. Ok, so you’ve hired the team member and now what? How do you...

Duration:00:33:19

EP67: How to Set and Create Boundaries in Your Health Business

11/1/2018
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This week’s episode is SUCH a good conversation! Dr. Rishma Walji joins me and we talk boundaries. Why they are important and we share lots of practical strategies (that we use in our own lives) to create boundaries in your health business and in your personal life. This is a hot topic because so many of us who work in the healing professions are also empaths, parents and partners and can burn out so quickly if we don’t put some key boundaries in place. Rishma has been a licensed and...

Duration:00:54:16

EP66: Part 1- How To Hire Your First Team Member

10/29/2018
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Today is part 1 of a two part series all about hiring and training your first team member. Now, if you already work with team members don’t disqualify yourself here, this will still be helpful for you too. Ok, tell me if this sounds familiar to you -- you wake up and do work. You work all day. Then you eat dinner and work some more. You can’t take on any more clients or grow your business any further because you are tapped out or don’t have the specific skill set and you need to sleep at...

Duration:00:32:15

EP65: How To Create A Peer Run Mastermind

10/25/2018
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I have something special for you today! Rather than a formal interview, we are doing more of an informal round table… with my three business besties! Whoot whoot! First, we are joined by Alicia Streger who is a fitness business owner turned business coach who specializes in helping fitness business owners magnify their impact and streamline their businesses. Also with us is Karen Pattock who is an International Business Coach specializing in Email List Building and Customer Attraction...

Duration:00:59:17

EP64: The Rules Of Offering A Money-Back Guarantee

10/22/2018
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Today we are talking about money back guarantees -- this is a hot topic especially in the health and wellness niche because the results that clients get is dependent on two things: The quality of your program (which is what you are guaranteeing by the way!)That the client actually does what you recommend and follows through (even if just a little bit.) There is a companion guide with worksheets so make sure to download them at the link at the bottom of the page! One of the questions I get...

Duration:00:19:33

EP63: What It's Really Like to Be a Mom & Grow A Business

10/18/2018
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In this episode, I sit down with two amazing women who I have the privilege of working with every single day. Joining me are Laura Wood and Leanne Sedentoph. Laura has a fully online nutrition business called Lavish Nutrition and she is also the Head Coach for Launch it like a Boss within Team LK. Leanne has been been a long time entrepreneur and is an alumni of the Wellness Business Academy. She ran a nutrition business for several years and shifted recently to become the Director Content...

Duration:01:19:53

EP62: 7 Key Areas To Focus On When You Are Starting Your Health Business

10/15/2018
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In today’s episode we are starting from scratch. We are rolling back the clocks and going right back to the beginning. I’m often asked if I could go back in time and start my business over again - what would I focus on? And you know what? The things I would focus on THEN… are the same things I focus on now. It doesn’t matter if you are a total business newbie or a seasoned veteran - this episode is a starting guide or a benchmark to make sure you are focusing on the right things! There is...

Duration:00:36:34