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The Email Marketing Show

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What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing? Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question: "You've got your list, now what??" Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email. With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships. But clicking 'send to all' is DEAD. People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up. Featuring the popular regular segments: - SUBJECT LINE OF THE WEEK - LISTENERS' QUESTIONS - ON YOUR HIGH HORSE On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.

What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing? Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question: "You've got your list, now what??" Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email. With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships. But clicking 'send to all' is DEAD. People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up. Featuring the popular regular segments: - SUBJECT LINE OF THE WEEK - LISTENERS' QUESTIONS - ON YOUR HIGH HORSE On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.
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Location:

United Kingdom

Genres:

Podcasts

Description:

What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing? Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question: "You've got your list, now what??" Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email. With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships. But clicking 'send to all' is DEAD. People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up. Featuring the popular regular segments: - SUBJECT LINE OF THE WEEK - LISTENERS' QUESTIONS - ON YOUR HIGH HORSE On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.

Language:

English


Episodes

Writing The Perfect Welcome Email – Saying Hello With Gavin Bell

11/19/2019
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The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity?

Duration:00:23:30

7.5 Types Of Email Call To Action You’ll Actually Use

11/12/2019
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One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and...

Duration:00:28:08

Email Content That Hits A Nerve - Journalism Hacks From Janet Murray

11/5/2019
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I know what you're thinking, adding strong storytelling to your email content is easier said than done. That's why we've pinned down Janet Murray… Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers. One of the big parts of being a journalist is writing in such a way that you can grab attention and stir some sort of emotional response in the reader, which is a serious skill! It’s also a...

Duration:00:23:56

The Absolute Best Time To Send Emails

10/29/2019
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This week we’re answering the big important question… what’s the best time to send an email? The completely unsatisfying answer to this question is that there officially isn’t a ‘best time of day’ to send your emails… BUT there will definitely be a better time to send for you and your market. We’ve got two different strategies to share with you that will help you figure out the best time to send emails for you, so let’s get into it!

Duration:00:22:57

What Is The Email Marketing Show?

10/3/2019
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Wit and chat about email marketing in the modern world. Join us on iTunes and other podcasts every Wednesday for: - Subject Line Of The Week - Guest Interviews - Listeners' Questions Despite all of these messenger bots and social media, businesses still see email as the highest ROI marketing and sales channel. In this weekly show we'll share how to do better email marketing that gets you better results and makes people like you more.

Duration:00:01:35