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The Page 1 Podcast

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The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.
More Information

Location:

United States

Genres:

Podcasts

Description:

The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

Language:

English

Contact:

505557243


Episodes

EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)

9/13/2019
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What you’ll learn: In today’s episode, Host Luke Peters shares his personal experience using the Wayfair Sponsored Product (WSP) program and gives listeners tactical ways to increase important sales metrics, such as ROI, ACOS, and ROAS. About your host: Luke Peters, President and CEO of Retail Band, has 17 years of sales and product development experience in the home appliance space. A self-made entrepreneur and founder of 5 companies, Luke is skilled at taking a product from concept...

Duration:00:13:11

EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time

9/3/2019
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What you’ll learn: We sat down with Paul Cosaro of Picnic Time to discuss how he got into eCommerce, what his best product launching practices are (as well as pitfalls to avoid), and his advice for navigating the China tariffs. About our guest: Paul Cosaro is a millennial father of 2 who was born and raised in Southern California. He is a USC Marshall School of Business graduate and worked as a management consultant in the Media & Entertainment sector for 3 years. Paul has owned his own...

Duration:00:39:09

EP3: How to Sell on Lowe’s Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP

8/30/2019
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What you’ll learn: Our guest Brandon Schmidt, eCommerce Account Manager for Visual Comfort Products, helps us understand Lowe’s online digital platform, shares online selling strategies, and gives us tactics to manage product conflicts across multiple sales channels. About our guest: Brandon Schmidt is an eCommerce Account Manager for Visual Comfort Products, who is the largest decorative lighting manufacturer in the world. He was formerly an ATG Stores/Lowe's account manager and has...

Duration:00:36:17

EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.

8/28/2019
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What you’ll learn: Today’s guest is Jim Hyman. He shares is wealth of knowledge from being a 3rd generation CEO and Chairman and gives us a special insight into the smart home product marketspace, a path towards global brand expansion, and a new, thorough approach to product distribution in the wake of China Tariffs. About our guest: Jim Hyman is the 3rd generation CEO and Chairman of his family enterprise, Hyman Inc.—a global marketing and distribution company. In today’s fast changing...

Duration:00:35:30

EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®

8/23/2019
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What you’ll learn: Our first guest is Andrew Stephenson. He shares his story on how he used YouTube Influencers and Social Media to market a small business with limited resources. We also talk about what makes for a successful product launch and the do’s and don’ts of product asset creation. About our guest: Andrew Stephenson has been Vice President of Newair® for the past 2 and a half years. A 20-year industry expert, Andrew brings a unique combination of digital strategy,...

Duration:00:25:09

Introduction to the Page 1 Podcast with Luke Peters

8/23/2019
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Welcome to the Page 1 Podcast! Every week will be bringing you two podcasts about the consumer product world. We will be covering topics like channel conflict, tariffs, product launches, and how to increase product sales. We focus on rCommerce, which are the sales happening on the big retailer websites such as Lowe's, Home Depot, Wayfair, Walmart, Target, and many others. Our host is Luke Peters, who has 17 years experienced and started NewAir out of his garage. He has experience selling...

Duration:00:04:35