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The Page 1 Podcast

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The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.
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Location:

United States

Genres:

Podcasts

Description:

The Page 1 Podcast is a twice-weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

Language:

English

Contact:

505557243


Episodes

EP10: Amazon: Selling Strategies to Achieve Massive Growth, A Deep Dive on Reviews, and Advice on How to Combat Margin Erosion | Brian Beck, Managing Partner of Enceiba

10/11/2019
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What you’ll learn: Traditional selling and distribution will never be the same, thanks to Amazon. Our guest, Brian Beck, explains how brands have a huge opportunity to capitalize off this massive marketplace. You won’t want to miss it. About our guest: Brian is an eCommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on, C-level executive at companies like Harbor Freight Tools and Pasun. He has repeatedly driven annual revenue growth rates in...

Duration:00:45:53

EP9: Growing sales from Independent stores, to Home Depot, Amazon, and other big box retailers, stories from sourcing products in Europe, and surviving Tariffs with global brand expansion | Atul Vir, CEO of Equator Advanced Appliances

10/4/2019
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What you’ll learn: Atul Vir is resilient when it comes to facing adversity in business. Tariffs hit 70% of his product line. But that is just another story him will overcome. He tells us about the challenges of manufacturing a specialty consumer product company abroad, shares his strategy for bringing his products to the global market, and gets honest about trade tariffs. About our guest: Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, business ethics thought leader,...

Duration:00:46:34

EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey’s Inc.

9/27/2019
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What you’ll learn: We had a fascinating conversation with Mark Dufilho on how a business owners of consumer product brands can raise their evaluations pre-sale. He leads us through a crash course on how to bring a consumer brand to market and achieve liquidity for their business in the wake of China tariffs. About our guest: Mark Dufilho is a Managing Director in Houlihan Lokey’s Dallas office, where he is a senior member of the Consumer, Food & Retail Group. He has nearly two decades...

Duration:00:33:50

EP7: How to grow your online sales + Tariff pricing strategies | Jamie Libregts, Direct of Sales and Marketing at Reliable Company

9/20/2019
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What you’ll learn: We asked Jamie Libregts to share the tactics that drove online sales to be 60% of revenue, how and why he differentiates SKUs across all retail channels, and what social media advertising channel he’s using to drive sales to B2B sites. About our guest: Jamie Libregts is the Director of Sales and Marketing for Reliable Corporation. A leader in the Garment Care industry since 1955. He has strong heritage in the B2B market working with organizations like Men's Warehouse,...

Duration:00:37:36

EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole

9/17/2019
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This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren’t the only ones feeling the pain. This was then raised from 25% to 30% in recent weeks. If you manufacture your products—or even just components of your products— in China, the new tariffs will hit you square in the bottom line. Fortunately, there are ways you can spread around the costs to keep your margins healthy. Host Luke Peters goes over how to survive these China...

Duration:00:16:12

EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)

9/13/2019
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What you’ll learn: In today’s episode, Host Luke Peters shares his personal experience using the Wayfair Sponsored Product (WSP) program and gives listeners tactical ways to increase important sales metrics, such as ROI, ACOS, and ROAS. About your host: Luke Peters, President and CEO of Retail Band, has 17 years of sales and product development experience in the home appliance space. A self-made entrepreneur and founder of 5 companies, Luke is skilled at taking a product from concept...

Duration:00:13:11

EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time

9/3/2019
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What you’ll learn: We sat down with Paul Cosaro of Picnic Time to discuss how he got into eCommerce, what his best product launching practices are (as well as pitfalls to avoid), and his advice for navigating the China tariffs. About our guest: Paul Cosaro is a millennial father of 2 who was born and raised in Southern California. He is a USC Marshall School of Business graduate and worked as a management consultant in the Media & Entertainment sector for 3 years. Paul has owned his own...

Duration:00:39:09

EP3: How to Sell on Lowe’s Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP

8/30/2019
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What you’ll learn: Our guest Brandon Schmidt, eCommerce Account Manager for Visual Comfort Products, helps us understand Lowe’s online digital platform, shares online selling strategies, and gives us tactics to manage product conflicts across multiple sales channels. About our guest: Brandon Schmidt is an eCommerce Account Manager for Visual Comfort Products, who is the largest decorative lighting manufacturer in the world. He was formerly an ATG Stores/Lowe's account manager and has...

Duration:00:36:17

EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.

8/28/2019
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What you’ll learn: Today’s guest is Jim Hyman. He shares is wealth of knowledge from being a 3rd generation CEO and Chairman and gives us a special insight into the smart home product marketspace, a path towards global brand expansion, and a new, thorough approach to product distribution in the wake of China Tariffs. About our guest: Jim Hyman is the 3rd generation CEO and Chairman of his family enterprise, Hyman Inc.—a global marketing and distribution company. In today’s fast changing...

Duration:00:35:30

EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®

8/23/2019
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What you’ll learn: Our first guest is Andrew Stephenson. He shares his story on how he used YouTube Influencers and Social Media to market a small business with limited resources. We also talk about what makes for a successful product launch and the do’s and don’ts of product asset creation. About our guest: Andrew Stephenson has been Vice President of Newair® for the past 2 and a half years. A 20-year industry expert, Andrew brings a unique combination of digital strategy,...

Duration:00:25:09

Introduction to the Page 1 Podcast with Luke Peters

8/23/2019
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Welcome to the Page 1 Podcast! Every week will be bringing you two podcasts about the consumer product world. We will be covering topics like channel conflict, tariffs, product launches, and how to increase product sales. We focus on rCommerce, which are the sales happening on the big retailer websites such as Lowe's, Home Depot, Wayfair, Walmart, Target, and many others. Our host is Luke Peters, who has 17 years experienced and started NewAir out of his garage. He has experience selling...

Duration:00:04:35