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A weekly podcast by Chris Cooper & Greg Strauch. Chris is the author of Two-Brain Business, Two-Brain Business 2.0, and Help First. Chris & Greg asks the BIG questions in the fitness industry and draws on 30+ years combine, of coaching experience to get the answers gym owners to need to thrive.

A weekly podcast by Chris Cooper & Greg Strauch. Chris is the author of Two-Brain Business, Two-Brain Business 2.0, and Help First. Chris & Greg asks the BIG questions in the fitness industry and draws on 30+ years combine, of coaching experience to get the answers gym owners to need to thrive.
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Location:

Canada

Genres:

Podcasts

Description:

A weekly podcast by Chris Cooper & Greg Strauch. Chris is the author of Two-Brain Business, Two-Brain Business 2.0, and Help First. Chris & Greg asks the BIG questions in the fitness industry and draws on 30+ years combine, of coaching experience to get the answers gym owners to need to thrive.

Language:

English


Episodes

Food for Thought Friday - How Often Are You Communicating Your Values, Mission or Vision?

11/15/2019
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Food for Thought Friday - How Often Are You Communicating Your Values, Mission or Vision? You know the values, mission and vision of your business. You're pretty sure your staff knows, too—but are you sure? Even if they do, is it something they think about often? To keep your vision at the forefront, make sure you're communicating it to your staff regularly.

Duration:00:02:14

Two-Brain Coaching: The Second-Degree Course With Josh Martin

11/14/2019
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Two-Brain Coaching: The Second-Degree Course With Josh Martin Josh Martin is a Two-Brain Business mentor and the creator of Two-Brain Coaching, an international company dedicated to the development of fitness coaches. Two-Brain Coaching is method agnostic; that is, it teaches the principles of great coaching that can be applied to any methodology. In this episode of Two-Brain Radio, Josh explains the five principles of Two-Brain Coaching, the difference between fixed and variable lesson...

Duration:00:40:44

Two-Brain Radio: The Morning Chalk Up With Justin LoFranco

11/13/2019
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Two-Brain Radio: The Morning Chalk Up With Justin LoFranco In this episode of Two-Brain Radio, Sean speaks with the founder of The Morning Chalk Up, Justin LoFranco. Justin started the daily newsletter in 2016, and over the last four years it has become part of every CrossFitter’s morning ritual—the newsletter now boasts 85 thousand subscribers worldwide. Sean and Justin talk about how his life working in the government helped prepare him for his current endeavor, how he was able to build...

Duration:00:40:12

Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell

11/11/2019
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Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell In September 2017, Rachael O'Donnell took the leap: She quit her job as a clinical social worker and closed her private practice to open Grit and Grace CrossFit in Gorham, Maine. Her social-work experience added tremendous value to what she had to offer as a coach, employer and leader, but she lacked the business skills she needed for her business to truly thrive. She was also uncomfortable with sales and...

Duration:00:32:31

Food for Thought Friday - What Nutrition Program Are You Running?

11/8/2019
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Food for Thought Friday - What Nutrition Program Are You Running? Confused about the difference between Precision Nutrition and Healthy Steps Nutrition? Think of it like the CrossFit Level 1 Certificate Course and Two-Brain Business: One teaches you the foundations of the program and the other teaches you how to run a business.

Duration:00:02:42

Two-Brain Radio: When You Have to Let a Staff Member Go

11/7/2019
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Two-Brain Radio: When You Have to Let a Staff Member Go Today we've got a short—but important—episode for you that addresses one of the most daunting tasks a gym owner can face: letting a staff member go. It's never fun or easy, but there are steps you can take to make sure the process goes as smoothly as possible for all parties. Here, Greg Strauch shares what to tell your staff and clients as well as a checklist of important tasks to ensure a clean...

Duration:00:16:14

Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando

11/6/2019
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Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando In this episode, Sean talks with four-time CrossFit Games competitor and strongman subject-matter expert Rob Orlando. Rob has competed at the CrossFit Games three times as an individual and once as a master. He also runs the Hybrid Athletics Strongman Course. Rob talks about his days as a competitor, why he decided to incorporate strongman movements into CrossFit workouts and what possessed him to do the...

Duration:00:43:39

Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business

11/4/2019
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Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients. But growth eventually stagnated, and James knew he needed to make a change. So he joined...

Duration:00:51:13

Food for Thought Friday - What to Do When a Staff Member Messes Up

11/1/2019
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Food for Thought Friday - What to Do When a Staff Member Messes Up Everyone makes mistakes. But how should you handle it if an employee makes the same mistake over and over? The answer: Have a plan in place. Here, Greg Strauch shares his.

Duration:00:02:50

Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator

10/31/2019
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Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator Igor Jelcic and Dino Molnar both own CrossFit gyms in Croatia, where the cost of the Incubator translates to roughly an entire year's salary for the average Croatian. Both Igor and Dino experienced some tough times in the early days of their businesses. Igor's gym, 20350 Athletics, was on the brink of total failure, and while Dino had new members joining CrossFit Rijeka each month, he had trouble keeping them...

Duration:00:37:38

Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson

10/30/2019
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Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson In this episode, Sean Woodland speaks with the co-founder of Thundrbro, Dave Lipson. Dave is a former CrossFit Seminar Staff member and CrossFit Games competitor. He's also husband to 2014 Fittest Woman on Earth, Camille Leblanc-Bazinet, and the co-founder of Thundrbro: A training and lifestyle brand whose mission is to make the world a better place through physical training, mental toughness with a winning...

Duration:00:36:12

Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo

10/28/2019
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Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo John Bartholomeo is the owner of Mohawk Valley Wellness in Marcy, New York. Mohawk Valley Wellness originally began as CrossFit Mohawk Valley eight years ago. For most of that time, the gym enjoyed steady growth due to word-of-mouth referrals. But when John decided to expand and offer programs in addition to CrossFit, he struggled to get people in the door. Today, after just four months of mentorship with Two-Brain, John has...

Duration:00:38:52

Food for Thought Friday - Where Do You Draw the Line?

10/25/2019
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Food for Thought Friday - Where Do You Draw The Line? Which is a better business decision: to lump all your specialty classes into your unlimited group rate or to charge for them separately? Though the former might seem like a great package when it comes to marketing, what it actually does is diminish the value of those services. At the same time, if you ever decide to stop offering a specialty class, your members will feel like they're now paying more for less.

Duration:00:02:22

Two-Brain Radio: Playing the Infinite Game

10/24/2019
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Two-Brain Radio: Playing the Infinite Game In this special episode of Two-Brain Radio, you're going to get some serious gold from Two-Brain Business Founder Chris Cooper. Today's topic is all about what's between your ears as an entrepreneur. Is your definition of success finite or infinite? Are you worried there aren't enough clients for you and for the gym down the street? Are you confident enough in your own brand and your own story that you don't worry about what the competition is...

Duration:00:23:23

Two-Brain Radio: Mastering Endurance Training With Chris Hinshaw

10/23/2019
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Two-Brain Radio: Mastering Endurance Training With Chris Hinshaw In today’s episode of Two-Brain Radio, Sean speaks with the man known in the CrossFit world as the endurance authority—Chris Hinshaw. Chris is a 10-time Ironman competitor and second-place finisher at the Hawaiian Ironman World Championships. He is the founder of aerobiccapacity.com and is widely considered to be one of the top endurance coaches in the world. Chris has coached 30 CrossFit Games champions and 43 CrossFit Games...

Duration:00:46:26

Staying on Top of Your Game With Kevin Wood

10/21/2019
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Staying on Top of Your Game With Kevin Wood Kevin Wood opened CrossFit Moncton 11 years ago in New Brunswick, Canada, making him one of Canada's most long-standing affiliate owners. When he affiliated in 2008, the aesthetic of CrossFit was a lot different: wall balls made of sand-filled basketballs and grungy gyms instead of shiny equipment and bright, colorful spaces. Though Kevin's goal has remained the same over the years—to make people fit and healthy—he's had to adjust his mindset and...

Duration:00:42:22

Food for Thought Friday - Should You Charge Your Coaches for a Membership?

10/18/2019
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Food for Thought Friday - Should You Charge Your Coaches for a Membership? Do your coaches pay for a membership? Trade for one? Do they get paid to coach and get a free membership? However you structure it, make sure you're trading dollar for dollar to ensure the value of your product—and their work—is appropriately measured.

Duration:00:02:22

Two-Brain Radio: Buying a Dying Gym With Bo Buser

10/17/2019
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Two-Brain Radio: Buying a Dying Gym With Bo Buser Bo Buser figured it would take a few years of coaching and networking after graduating from business school before he'd be able to open his own CrossFit gym—so when he got the opportunity to buy one just three months after graduation, he eagerly took the plunge. He had the capital to buy the gym in cash, the green light from his advisor and legal counsel overseeing the purchase agreement. But once he took the gym over and got a closer look...

Duration:00:43:12

Two-Brain Radio: Life During and After Competition With Lindsey Valenzuela

10/16/2019
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Two-Brain Radio: Life During and After Competition With Lindsey Valenzuela In this episode of Two-Brain Radio, Sean talks with four-time CrossFit Games athlete Lindsey Valenzuela. She finished second overall at the CrossFit Games in 2013 and is a member of the group of athletes who trained in Southern California 10 years ago known as the Valley Girls. Lindsey also owns CrossFit Automo in Moorpark, California. While Lindsey was competing, she was one of the most powerful athletes in the...

Duration:00:35:33

Two-Brain Radio: Success in a Saturated Market With Amy Milyard

10/14/2019
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Two-Brain Radio: Success in a Saturated Market With Amy Milyard Amy Milyard is the owner of Stoic CrossFit in Fruita, Colorado. Though five CrossFit gyms share the small market there, a combination of trust and communication has allowed all to co-exist in harmony. Stoic CrossFit isn't the first CrossFit gym Amy has owned. From 2010 to 2013, she and her husband owned what she called a hobby CrossFit gym in Fruita before selling and moving away. This time, gym ownership is a business, not a...

Duration:00:35:39