The Centre's Executive Director Wayne Burns is interviewed by Joe Bourke about two case studies in issues and crisis management: the VW emissions scandal and the Starbucks racism incident. Wayne discusses the lessons corporate affairs practitioners can learn from these cases, and about how practitioners can ensure an issue doesn't turn into a full blown crisis.
In this week's Very Public Affairs podcast, the Centre's Executive Director Wayne Burns speaks to Mark Connelly, Director of Digital Growth and Fundraising at GetUp!, an activist advocacy entity that campaigns on issues and causes that often have industries and corporations in the firing line. Listen to find out more about why and and how GetUp! does what it does.
In this week's episode, Joe Bourke from the Centre for Corporate Public Affairs speaks with Andrew McGinnes, Executive Manager Corporate Affairs at Qantas and Clayton Ford, General Manager Corporate Affairs at 7-Eleven Australia.They're asked about the big challenges in the media relations discipline, where they see it heading in the future, and their top tips for practitioners coming into media relations.
This week, the Centre's Executive Director Wayne Burns speaks to Bay Warburton. Bay, formerly Chief of Staff to NSW Premier Mike Baird, now Head of Stakeholder Relations at Mirvac, talks to Wayne about the differences between public and private sector, and gives his tips on how to successfully move between the two.
The Centre's Joe Bourke speaks with Executive Director Wayne Burns about corporate apologies: the occasions on which corporations or public entities say sorry to their stakeholders or the public. When and how should an apology be made?
The Centre speaks to John Daley, Chief Executive of the Grattan Institute, on building back public trust, the need for evidence based public policy, and all the issues facing one of the Asia Pacific's largest public policy think tanks.
Centre Director Wayne Burns wraps up the 2018 Heads of Function and Senior Practitioners Roundtable, covering the key takeaways from the Centre for Corporate Public Affairs first event of 2018. Plus, hear from Luisa Megale and Karyn Munsie on what it takes to be a successful corporate public affairs practitioner.
The Centre’s Daniel Arias speaks with Dieter Lehmann, Director Corporate Affairs at Bupa, and Peter Metcalfe, General Manager Government Relations at Woodside Energy. Dieter and Peter both appeared as guest speakers at the Centre’s 2017 Corporate Public Affairs Institute which was held at Melbourne Business School. Dieter ruminates on internal communications in corporations today, while Peter considers the evolution of the function, good practice issues management and issues management...
Managing issues, in the public affairs arena, requires a thorough understanding of the latest trends. In this episode, Wayne Burns, the Director of the Centre, presents the top five predictions for corporate public affairs for the coming 12 months in 2017. These include the proliferation of evidence-based communication to influence stakeholders and deal with fake news, infographic mania, the rise of in-house audio-visual production as well as the increase of women at the head of the public...
Growing scrutiny of the CEO and more socio-politicaly savvy corporate public affairs executives are putting the issues management life cycles on double-speed. This is the outlook for public affairs in Fortune 100 corporations, according to Doug Pinkham, President of the Washington-based Public Affairs Council. He joins Very Public Affairs host Wayne Burns.
Crafting and stewarding a corporate narrative has become a primary focus in many corporations, and is the well from which corporate public affairs teams are drawing messages and content to engage stakeholders and steward reputation. In this episode, the Centre's Wayne Burns examines the elements of a good corporate narrative, and seeks the views from senior executives from Twitter and Shell about their approaches to managing a corporate narrative and delivering it through corporate...