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Waves Social Podcast

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A podcast for social media marketers, digital advertisers, and modern entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

A podcast for social media marketers, digital advertisers, and modern entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
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Location:

Canada

Genres:

Podcasts

Description:

A podcast for social media marketers, digital advertisers, and modern entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.

Language:

English


Episodes

Ep 08: Building the First Social Media Agency with Mike Germano, Founder of Carrot Creative and President at Communo

12/11/2019
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It’s a big claim to say that you built the first social media agency, but it’s one Mike Germano can safely make having founded Carrot Creative out of his basement in 2005. Being a self-proclaimed nerd, Mike had always been into building community websites and when he saw Facebook pop up at some nearby Ivy League schools, he was certain of one thing: social media was the future. Through a forged college internship, Carrot was born. A combination of living and breathing social media, excellent...

Duration:01:05:06

Ep 07: Overcoming Imposter Syndrome and Building Community with Lifestyle Photographer Viktor Radics

12/4/2019
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In the age of social media and instant gratification, working in a creative field can sometimes get frustrating when our success is not immediate. It’s easy to forget that building a craft and skill takes time, and there’s no way of getting around that. Putting in the hours will always pay dividends and our guest today, Viktor Radics is a shining example of this. As a self-taught photographer, Viktor felt a rush and a deep sense of joy when he first started taking photographs. While his...

Duration:00:51:33

Ep 06: Mastering Instagram and Content Marketing with Taylor Loren of Later

11/27/2019
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Instagram is by far our favourite online platform for a variety of reasons and our guest today, Taylor Loren of Later, may love it even more than we do. Taylor is a strategic marketer with over 10 years of industry experience and is the Head of Content Marketing at Later, the number one marketing platform for Instagram (over 2 million users globally). Taylor is a thought leader in the content marketing space and she joins us on the podcast to dig deep into the ins and outs of Instagram, why...

Duration:00:49:05

Ep 05: Marketing in Cannabis: How to Build a Brand When You Can’t Advertise, with Owen Reader of Indelible

11/20/2019
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Our guest for today is Owen Reader, author of The Pot Apocalypse and founder of cannabis-focused non-traditional marketing consultancy Indelible. Owen talks to us about what drew him to the world of marketing, and how he stayed true to his devotion to brand-as-experience despite chiding teachers and the eye-rolls of his competitors, and how he translated it into the strategies he now deploys through Indelible. Our conversation with Owen covers a variety of topics and he talks with the...

Duration:00:59:53

Ep 04: Managing 1 million Instagram followers with HYPEBAE Social Media Executive, Rebekah Ho

11/13/2019
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Today we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million followers, operating on a 24-hour news cycle, and launching the HYPEBAE Beauty social media channels from scratch. As the female offshoot of HYPEBEAST, HYPEBAE had to carve out its own niche as a new addition to the brand and find a way to reach women despite beginning with a predominantly male audience. Rebekah walks us through the strategies and...

Duration:00:51:09

BONUS Episode: How to Launch Black Friday Ad Campaigns that Actually Build Engagement and Generate Sales

11/8/2019
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ATTN: Black Friday is the biggest shopping day of the year! That’s right, Black Friday and Cyber Monday are what we call “the most wonderful time of the year” for ecommerce brands because customers are ready and willing to exchange their hard-earned dollars for the products you’re selling. The only downside: attention and conversions during the BFCM weekend come at a premium. Everyone who’s anyone is advertising, but we still believe that this is a great time to throw your hat in the ring,...

Duration:00:38:07

Ep 03: Digital Advertising and SEO Secrets with the Beyonce of Digital Marketing, Katherine Andrikopoulos

11/6/2019
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Katherine “Kat” Andrikopoulos joins us for an enlightening conversation about the ins and outs of digital marketing. A performance and brand marketing expert and the self-proclaimed “Beyoncé of Digital Marketing,” Kat has been the brains behind the paid ad strategies of prominent brands such as Joe Fresh, Loblaws, and Garnier. In addition to her impressive digital marketing accolades, she is passionate about giving back, and does so through a women’s event called Filling the Gap where she...

Duration:00:48:11

Ep 02: How to build a Values-First Personal Brand with Caroline Carter

10/30/2019
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Today on the podcast, we welcome Caroline Carter of CSuite Content Agency. Caroline has worked for over a decade in lifestyle and tech PR and her boutique thought leadership agency focuses on helping CEOs and senior executives to define their personal brand, share their vision, and bring a human story to their business. Her work has helped world-class business leaders build and leverage their social media presence, make waves on speaking circuits, and punch above their weight with placements...

Duration:00:49:39

Ep 01: Why Sound Design Matters for Video Content, with Jolin Ras

10/30/2019
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Today we are excited to introduce our first guest on the show, Ian Jolin-Rasmussen, better known as Jolin Ras. A sound designer, composer, and DJ, Ian gives us a breakdown of how important sound design is when producing video content. He’s also a husband and a father and therefore knows all about the challenges of balancing your personal and professional life. Starting each morning with a 4:30 a.m. workout, Ian is fiercely disciplined and makes the most of those hours while everyone else is...

Duration:00:55:17

Ep 0: Introducing the Waves Social Podcast with Hosts Mike and Mitzi Payne

10/24/2019
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Welcome to The Wave Social Podcast! We’ve created a show for digital marketers, advertisers and modern entrepreneurs who want to start making waves online. Each episode we will sit down with the tastemakers and strategic minds behind the most engaged communities and up-and-coming brands who will share with you a ton of advice and strategies that have seen them to success. This episode is all about getting to know us, your hosts Mike and Mitzi Payne, including how we got into the marketing...

Duration:00:36:09