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Episode 10: Jennifer Henel of Journal of Historians of Netherlandish Art

My guest today is Jennifer Henel, Digital Humanities Developer at Journal of Historians of Netherlandish Art. When we talk about museum website content at Cuberis, we break it down into four types. We call one of those types "Essential Content." This refers to the day to day work, mostly scholarly in nature, that occurs at your museum, and would even if you didn't have a website. Thanks to recent innovations and initiatives, more and more institutions are finding innovative ways of...


Episode 9: Adrienne Clark of Museum of Pop Culture

If you’re like Adrienne Clark, you might find that you have more in common with your museum's audience than not. Before she was the Museum of Pop Culture’s Content Manager, Adrienne was a member of the museum and a fan of their collections. And because she can empathize with her audience on that level, the MoPOP blog and Instagram feed always feel vibrant and relevant. I came across the MoPOP blog a few months ago as I was scanning through hundreds of museum websites, and her work...


Episode 8: Charissa Sedor and Ralph Crewe of Carnegie Science Center

Charissa Sedor and Ralph Crew host Science News and Qs, also known as SNaQ, for the Carnegie Science Center in Pittsburgh. They combine their curiosity about science with the intimacy of podcasting to help the Science Center reach people in its own community and around the world. Each new episode is not only fun and informative, but it also extends the Science Center’s mission to delight -- as you’ll hear, they’re definitely delightful -- educate -- they know what they’re talking about and...


Episode 7: Katharine Uhrich of Field Museum

My guest today is Katharine Uhrich from The Field Museum, and we’re talking about social media. Social media has become a standard part of most marketing and communications strategies, but just showing up on Twitter isn't enough to keep potential visitors engaged. The best accounts to follow don’t just interact with their followers, they regularly provide entertainment, information, and something of value in every post. Katharine is the social media manager at Chicago’s Field Museum. Day...


Episode 6: Tess Colwell of Brooklyn Historical Society

If you’ve ever managed a museum blog, there’s a pretty good chance that you started off with a lot of steam, publishing two or three posts a week. But over time, your output slowed to a trickle, and you were happy if you were publishing one post a month. Or quarter. Without a good plan in place, you might run out of ideas or worse, fall victim to the dreaded choice paralysis. With so many great stories at your fingertips, it helps to have creative parameters to make sure you’re telling the...


Episode 5: Tricia Robson and Emily Jennings of FAMSF

Tricia Robson is the Director of Digital Strategy and Emily Jennings is the Associate Director of Education, School, and Family Programs at the Fine Arts Museums of San Francisco. In this episode of What's On, we’re talking about the FAMSF’s Digital Stories platform. If you work in the museum industry, there’s a good chance you’ve seen one of their digital stories. Maybe it was de Young’s Teotihuacan story or the Legion of Honor’s Degas story. These long-form narrative pieces, supplemented...


Episode 4: Meredith Duncan and Claire Lanier of #MuseumSnowballFight

My guests today are Meredith Duncan, Social Media Manager at the Museum of the City of New York, and Claire Lanier, Social Media and Content Manager at the New-York Historical Society. A few weeks ago, I noticed that a duo of museum professionals had won an AAM Media & Technology MUSE Award for the #MuseumSnowballFight Twitter campaign. My first thought was, I remember that! Back in January, during the infamous “Bomb Cyclone” storm, museums all over the country and around the world used...


Episode 3: Jennifer Dasal of the North Carolina Museum of Art

My guest is Jennifer Dasal, Associate Curator of Contemporary Art at the North Carolina Museum of Art. She’s also the host of the ArtCurious podcast. In each episode of ArtCurious, Jennifer sheds light on some of the most unexpected, mysterious, and, well, curious stories in art history. And she does so in a way that is not only unique but also, as Salon.com put it, “non-boring”. As anyone who works at a museum knows, different visitors have different levels of interest in the work you do...


Episode 2: Philip Leers of Hammer Museum

Take a moment and think about all of the materials that go into an exhibition. It’s a lot, right? Objects, documents, essays, labels, not to mention the installation itself. And your museum can only fit so much of that into its physical space. What about all of the other stories that end up on the cutting room floor? The outtakes? What about the stories that get generated during and after the exhibition? With your museum’s website, the only limitations to the stories you can share are time...


Episode 1: Karen Kelly of the North Carolina Museum of Art

When I first came across Circa, the blog of the North Carolina Museum of Art (NCMA), I could immediately tell that they recognized the amazing potential of the blog platform. With its weekly schedule, high-quality stories, rich media, and even its own name, Circa is far more than a museum...blog. I spoke with Karen Kelly, the Senior Editor at NCMA. She has been managing NCMA’s blog since it was relaunched as Circa. We talked about the role of the museum’s blog, how she gets participation...


A New Podcast for Museums

We've just launched our new website, and visitors to our previous site might notice some new features. In addition to new case studies, portfolio work, and a more robust introduction to our capabilities, we have added an entirely new page. We're excited to bring you What's On, our new content publishing hub, full of website insights for museums. Building on the success of our monthly Museum Digital Insights newsletter, What's On includes two new resources for museum professionals who want...