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Non-partisan podcast featuring thought leaders and industry pioneers explores innovative approaches to political campaigns, voter engagement, mobilization, leveraging social networks, message testing and targeting, fundraising, cross-media advertising and persuasion.

Non-partisan podcast featuring thought leaders and industry pioneers explores innovative approaches to political campaigns, voter engagement, mobilization, leveraging social networks, message testing and targeting, fundraising, cross-media advertising and persuasion.
More Information

Location:

San Diego, CA

Description:

Non-partisan podcast featuring thought leaders and industry pioneers explores innovative approaches to political campaigns, voter engagement, mobilization, leveraging social networks, message testing and targeting, fundraising, cross-media advertising and persuasion.

Language:

English


Episodes

Keeping the Candidate's Brand Fresh with Bonnie Siegel Political Branding Associates

11/14/2018
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Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke. Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media, combating a campaign that has drawn national attention, and the power of a candidate's logo to define their strengths. Political Branding Associates

Duration:00:17:28

Moving To Secure Online Voting wth Pete Martin Votem

10/29/2018
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Pete Martin, Founder and CEO, Votem Corp. is focused on making it easier for people to register and vote particularly on their mobile devices taking advantage of a secure mobile blockchain voting platform. With the acquisition of Everyone Counts, Votem is expanding the universe of those who are being offered the opportunity to vote online. With a just announced online voter guide and online ballot being developed for Los Angeles County voters, the move to bringing the election process into...

Duration:00:16:58

Friend to Friend Texting App Drives Interest in Swing Districts with Naseem Makiya Outvote

10/23/2018
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Naseem Makiya, CEO, Outvote understands the value of making it easy for campaign volunteers to leverage their own networks as well as reach out to other voters using SMS and a smart campaign app to raise funds, send event invitations, recruit other volunteers and get out the vote. In the final weeks of the campaign season, Outvote is encouraging people to support Democratic campaigns and find friends who live in swing districts to encourage them to vote. @JoinOutVote Outvote.io

Duration:00:16:37

When Activists Tell Their Stories with Alex Przybelski Phone2Action

10/15/2018
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Alex Przybelski, Client Strategist, Phone2Action helps put into perspective past, current and future methods of engaging voters, organizing protests, and driving action. Alex talks about impact when constituents tell their own stories and how pop-up protests are increasingly becoming part of the activism landscape. @Phone2Action Phone2Action

Duration:00:17:31

When Attack Ads Cross the Line with Mark Mellman The Mellman Group

10/8/2018
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Mark Mellman, President, The Mellman Group has been a political consultant and pollster for 20 years and shines a light on negative and attack ads and why they can be effective, finding the line between accuracy and inaccuracy in political ads, and the example of the Sanctuary City ads that are misleading voters about non-existent policies. Mark addresses how negative ads can de-mobilize voters and the responsibility of political media consultants to not promote falsehoods. The Mellman Group

Duration:00:15:55

Growing Interest in a New Political Party with Reed Galen SAM Serve America Movement

10/3/2018
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Reed Galen, independent political consultant and chief strategist for SAM, the Serve America Movement, talks about how current events are driving interest in finding an alternative to the Republican and Democratic parties. With an eye on the changes that can be influenced at the state and local level, SAM is getting candidates on the ballot and building state parties to raise money and build awareness about 2019 and 2020 opportunities. @reedgalen Join SAM

Duration:00:19:24

Localized Programmatic Political Ad Buys with Frost Prioleau Simpli.fi

9/26/2018
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Frost Prioleau, CEO, Simpli.fi shares his insights about the value of real time programmatic ad buying to help political and advocacy campaigns find the right person at the right time and in the right place and why reaching voters in the moment that matters the most is the way to break through the ad clutter. He also talks about the value of geo-fencing for driving fundraising and getting out the vote as well as building a stronger volunteer base with event targeting. @Simpli_fi Simpli.fi

Duration:00:17:13

Driving Last Minute Fundraising with Domonique James Politics with Purpose

9/19/2018
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Domonique James, founder, Politics with Purpose emphasizes best practices for fundraising and persuasion for down ballot candidates as they get close to the date when constituents can begin to vote. With experience as a field organizer with President Obama, Domonique knows that local issues are what voters really care about and the advantages and limitations of nationalizing a campaign. She also underscores the need for a multi-channel plan from text messaging and email to digital and tv ads...

Duration:00:18:22

Growing Demand for Audio Ads by Political Campaigns with Sean Duggan Pandora

9/12/2018
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Sean Duggan, VP Advertising, Pandora shares insights about the use of audio political ads and how they are increasingly able to reach voters throughout the day especially with the explosion of audio-centric web-enabled devices and access in cars and on mobile devices. Since 2012, Pandora has seen increasing demand from Federal, state and local political campaigns to reach specific audiences and is offering innovative incentives to get a targeted audience to listen to a political...

Duration:00:18:28

John McCain 2000 Presidential Campaign A Look Back with Max Fose IWS

9/10/2018
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Max Fose, President and CEO, IWS worked with John McCain in his 2000 campaign for President and shares some of his memories of the early years of using the Internet in a political campaign. Max realized that two-way communication with voters, facilitated then by email, was the key to driving fundraising and awareness and building a community of supporters. While the landscape has changed with the emergence of mobile, lessons learned then still hold true today as candidates and political...

Duration:00:17:13

Peer to Peer Texting Amplifies Campaign Messages with Thomas Peters uCampaign

9/5/2018
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Thomas Peters, Founder and CEO, uCampaign talks about the rapid rise in the use of peer to peer texting to multiply the efforts of political and advocacy campaigns and the evolution of their texting tool RumbleUp. Enhancing outreach from campaigns with a way for volunteers to directly interact with voters brings a personalized approach to calls to action with a robust response rate. uCampaign.co

Duration:00:16:09

Flip the 49th Grassroots Super PAC with Terra Lawson-Remer Co-Founder

8/20/2018
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Terra Lawson-Remer is a co-founder of the Super PAC Flip the 49th a grassroots organization that is working to elect a Democrat in the 49th Congressional District in California in a race between Democrat Mike Levin and Republican Diane Harkey. Working with community organizations and activists, they are trying to educate voters and turn out the base in this Republican-leaning district long represented by Rep. Darrell Issa (R). Flip-the-49th.org

Duration:00:22:24

Power of Pop-Up Protests with Ximena Hartsock Phone2Action

8/14/2018
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Ximena Hartsock, Co-Founder, Phone2Action deeply understands the power of technology to level the playing field and how it helps an individual start a protest movement or help it grow quickly. No surprise that Democrats and Republicans are both using online and mobile tools to broadcast calls to action to empower supporters and engage voters. Also no surprise that more women are no only running for office but also using technology to define their campaign and...

Duration:00:17:46

Targeting Voters Using Relevant Cultural Data with Blaine Britten Stirista

8/7/2018
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Blaine Britten, Director of Digital Services, Stirista has a wealth of demographic, geographic, cultural, and interest-based data about voters that shines a light on how voters make decisions and form communities of interest. Using both historical and real-time data particularly from social media, Stirista works with clients to support multi-channel campaigns that reach the right people on the right screen at the best time to catch their attention. @BlaineBritten @stirista Stirista

Duration:00:15:56

Empowering Candidates with Kelly Dietrich National Democratic Training Committee

7/30/2018
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Kelly Dietrich, founder, National Democratic Training Committee is using online tools and in-person advisors to train Democratic federal, state and local candidates in the art and science of political campaigns. With free on-demand online classes, candidates and potential candidates can educate themselves about what is required to run a successful ground game, how to raise money, and when to consider bringing in outside help. @TrainDems TrainDemocrats.org

Duration:00:16:55

Unique Characteristics of Political Media Landscape with JC Medici PayClearly

7/25/2018
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JC Medici, VP, PayClearly shines a light on the differences between political advertising strategies and consumer brand ad campaigns with an emphasis on how the political ad landscape has changed over the years particularly in state and local races. He reminds us that estimates of dollars spent in the online political and advocacy ecosystem include voter engagement, web development and social media activities in addition to online ads. With the quick adoption of mobile devices, campaign...

Duration:00:17:35

Lessons Learned from Running for Local Office with Omar Passons Attorney and Recent Candidate

7/18/2018
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Omar Passons, attorney, community activist and recent candidate for San Diego County Supervisor. Omar talks about the value of endorsements, driving grassroots support, challenges for a first time candidate, most successful calls to action to his supporters, surprises along the way, and why it is important to run for local office to bring change to a community. @omarpassons

Duration:00:18:23

Effective Adaptation to Local Changes with Jim Fox NEMAC FernLeaf Collaborative

7/16/2018
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Jim Fox, Services Lead at the NEMAC-FernLeaf Collaborative was exhibiting in the Start-Up Zone at the recent Esri User Conference and he talks about empowering local communities to make better decisions. This public private partnership delivers resilience decision support solutions using visualization and GIS tools to create predictive models that can be effective in convincing elected officials to spend money on solutions that will help communities with smart growth and protect them from...

Duration:00:13:24

Cyber Threats to Political and Advocacy Campaigns with Brian Franklin Campaign Defense

7/11/2018
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Brian Franklin, founder and CEO, Campaign Defense understands the immediate need to inform those running political and advocacy campaigns about threats to the security of their digital data and campaign strategy. Campaigns often under-estimate risks from inside a campaign as well as from outside hackers. Training is a critical step in making a campaign less vulnerable to cyber-attacks and malware. @brian_franklin Campaign Defense

Duration:00:18:07

Motivating Mid-Term Voters with Ben Krompak Tulchin Research

6/27/2018
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Ben Krompak, Vice President Tulchin Research is excited about the chances for a Blue Wave in 2018 based on early primary results and polling in upcoming races. We talk about turning out the base, appealing to Independent voters, increasing presence of Independent candidates, challenges for women candidates, and what will drive voters to the polls in November 2018. @TulchinResearch Tulchin Research

Duration:00:16:46