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The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.

The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.
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The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.






The Snapshot: Cold Calling Is Dead, So What's Next?

We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today. You'll learn: Links mentioned: RealTrends article about alternatives to cold calling SendOutCards Cole Directories Blue Hammer Weird Facts App Photofy VIPerks


The Snapshot: How To Create SEO-Friendly Content

We talk to Joshua Jarvis of 4rd Marketing about SEO, and why good content is more effective than buying up keywords. Video content, for example, provides quality content that audiences want and helps establish stronger, trusted relationships. Recommendations for effective content and tactics for SEO: 1. Monthly video market updates 2. Video FAQs - post them on LinkedIn! 3. Be consistent 4. Choose between the SEO content website camp or the pay per click website camp 5. Create content...


The Snapshot: Marketing 101 For New Agents

We talk to Shayan Jalali of Berkshire Hathaway HomeServices Warrenton Residential in Boston about how new agents should spend their first year in terms of marketing their business and building a brand. You'll learn: 1. Treat your real estate practice like a business from day 1. 2. Be purposeful with your marketing. 3. Be sincere. Wording matters! (Don't call potential clients "leads.") 4. How to avoid generic content. Don't be something for everyone, but be everything for someone. 5....


The Snapshot: Write Email Subject Lines That Work

We talk to Tom Van Buren, Content Manager at social media scheduling tool MeetEdgar about how to write subject lines that get people to open your emails and read your content. You'll learn: 1. Why email is not dead! 2. Be specific in emails. 3. Use "language with muscle". 4. Provide an answer, don't ask a question. 5. How your open rates/click rates compare to the industry average. 6. How much email is too much? (Be mindful of timing, and give your audience control.) 7. Common...


The Snapshot: Forming Connections Through Content Marketing

We talk to Heather Flack, director of marketing at ERA Grizzard in Central Florida, about the value of inbound marketing in building a brand and developing clients. You'll learn: 1. The difference between inbound and outbound marketing (giving vs. selling) 2. Why real estate agents in particular should focus on content/inbound marketing 3. How content marketing establishes credibility and gives prospective clients a sense of what an agent is like 4. Why content marketing is not "one...


The Snapshot: 4 Marketing Trends Shaping Real Estate in 2018

We talk with Brandon Doyle, realtor at Doyle Real Estate Team in Maple Grove, Minnesota and co-author of Mindset, Methods and Metrics: Winning As A Modern Real Estate Agent about what is going on this year in the world of real estate marketing. We'll cover: 1. The importance of personal relationships with your sphere of influence and investing in your CRM. Don't spam your clients! And don't give up on leads too soon. 2. The importance of real-time response to leads - ideally a human...


The Snapshot: Audience and Message Segmentation on Social Media

We talk to Lisa Coutts and Evan Marbury, realtors at The CM Group at Compass in Washington, DC, about how to use different social media platforms to accomplish messaging goals and reach distinct audiences. We discuss when it makes sense to segment based on audience or content, and how the different platforms provide unique opportunities to reach specific goals. We also cover how to allocate budget among platforms and how to monitor campaigns. Links mentioned: Hootsuite Homesnap Pro...


The Snapshot: Free Marketing Tactics To Promote You And Your Listings

We talk to Brandon Jones of Real Estate Hacks in Springfield, Missouri about free marketing tactics that agents can take advantage of. Some of the tactics we discuss include: Links mentioned: Inman article: 5 Free Marketing Tricks For Your Next Listing ScannerPro Homesnap Buildium


The Snapshot: Digital Marketing Trends for 2018

We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed: Links mentioned: BoxBrownie Grasshopper WeChat Wunderlist PipeDrive Contactually DropBox Genius Scan Sign Easy Snapseed


The Snapshot: How Search Marketing Delivers High-Interest Leads

On this episode, Homesnap Chief Product Officer Lou Mintzer introduces our newest network for Homesnap ads: Google. 42% of people who use search engines will make contact or buy after getting their results, making search marketing a very effective way to connect with high-interest, motivated leads. Homesnap ad campaigns on Google include search ads, Gmail ads within inboxes, and animated, interactive web ads. You'll learn: 1. How Homesnap is democratizing search marketing 2. How to...


The Snapshot: A 12-Month Marketing Plan For New (And Veteran) Agents

We talk to Christy Murdock Edgar of Writing Real Estate about what new real estate agents should be doing in their first year to get their marketing efforts off the ground. She takes us month by month, focusing on how to prioritize and how to sequence marketing activities. You'll learn: 1. How to get the right headshot. 2. Business cards: standard or standout? 3. How to set up a system to track contacts. 4. How to define your sphere of influence. 5. Why it's ok to take time to figure...


The Snapshot: How To Do Branding A Different Way

Homesnap talks to Kim Kolaprete of Team Diva Real Estate (Coldwell Banker Bain) in Seattle about the distinctive brand her team built around personalized relationships with clients. You'll learn: 1. Why Kim doesn't need to be the agent for everyone. 2. How being authentic and delivering a personal message leads to stronger client relationships. 3. Why Team Diva doesn't shy away from political discussions, and in fact finds that they strengthen client relationships. 4. Write about what...


The Snapshot: Building A Niche Brand In A Competitive Market

Homesnap talks to Stacie Staub, Owner and Founder of West + Main Homes in Denver, about launching a boutique real estate brand in a very competitive market through building community. We cover: 1. Stacie's storefront office and how that has engaged her community around her brand 2. how her logo and collateral reflects the values of her brand 3. how she uses digital marketing and social media 4. her high-quality print magazine (designed internally) and how it attracts clients 5. why...


The Snapshot: Creating A Distinctive Brand Through Content & Social Media

Homesnap talks to Gemma Schaefer and Kristin McFeely of the Philly Home Girls about how they've developed a very distinctive brand through content and social media for niche audiences. Find out what they do differently and why it works. You'll learn: 1. How the Philly Home Girls pay attention to their audience's interests to determine which content to create and post. 2. How they curate and tag content to increase SEO and reach. 3. How they remove ego from their marketing and focus on...


The Snapshot: Building And Defining A Brand Through Digital Marketing

We talk to Kenny Truong of Climb Real Estate Group in Oakland CA about how he built his brand, Fast Agent, using digital marketing and social media. You'll learn: 1. How Kenny used a hashtag to introduce his brand. 2. Why he built a brand distinct from his last name or brokerage name. 3. Why Kenny expanded to include motivational, coaching and training content aimed at other agents. 4. Facebook vs. Instagram - how he uses them differently. 5. How Kenny uses retargeting on social...


The Snapshot: Again, Social Media Is A Long Game!

We talk to Kris Lindahl of The Lindahl Team in Minneapolis about incorporating technology into his brokerage to serve clients and attract new buyers or sellers. You'll learn: 1. Why you need to be present on many different platforms to reach different demographics. 2. Why you need to communicate the way your client communicates, not the way you want to communicate. 3. Which platforms outside of Facebook are worth investing in. 4. The right content mix to encourage engagement and also...


The Snapshot: How To Outsource So You Can Focus On Lead Generation

We talk to Jessica Stanley of Washington, DC's HomeFile about why agents should invest in a transaction coordinator so that they can focus on income-generating activities. We discuss: 1. Pain points for agents that can be relieved by outsourcing. 2. How technology keeps the transaction process transparent and accessible to agents. 3. What not to outsource! 4. How transaction management has changed over the last few years. 5. Why agents wait too long to ask for help. 6. Why it's...


The Snapshot: Marketing Listings on Waze

We talk to Justin Nabozna, U.S. Channel Sales Lead at Waze, about the new Waze Ads by Homesnap, which are geo-targeted listing ads aimed at drivers who are near advertised listings. You'll learn: 1) What Waze is and who uses it 2) How agents can reach people near their listings 3) What message agents should be sending at the physical point of sale 4) How Waze Ads by Homesnap can generate leads 5) Why Waze partnered with Homesnap 6) Best practices for Waze geo-targeted campaigns 7)...


The Snapshot: What's New In Lead Generation For Real Estate?

We talk to Chris Watters of Watters International Realty in Austin TX and author of the Million Dollar Real Estate Team about where he is having success with (mostly) digital lead generation, with some traditional tactics thrown in. You'll learn: 1. How Chris is boosting lead quality and Facebook conversion rates through Agent Legend. 2. Chris' success with getting leads from expireds, withdrawns and FSBOs. 3. How Watters decides which topics to create videos about, and how they...


The Snapshot: Why Content Marketing Is Still King

We talk with repeat Snapshot guest Andrew Fortune, owner of Great Colorado Homes, about content marketing and why it has been so successful for him. You'll learn: 1) The role Facebook plays in content marketing 2) Andrew's approach to listing videos and what they will accomplish 3) Why Andrew thinks this podcast is awesome! 4) Why Facebook is so dominant vs Snapchat 5) What has changed in terms of client use of social media over 18 months? 6) Open houses - worth it? Links...