The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents-logo

The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents

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Massive Agent 039 - Loan Officers are Finally Waking Up! My Takeaways from the Engage.Marketing Conference

Boy ohh boy do I have some things to say! I made some pretty interesting observations at a HousingWire conference last week, and will share my takeaways with you. I had the honor of speaking at the Engage.Marketing Conference last week in Dallas, TX about the relationship between a mortgage lender and real estate agent. We focused mostly on what a mortgage lender can do to gain a Realtor's business. Spoiler Alert: most loan officers are doing it completely wrong! We talk about that, but...


Massive Agent 038 - How to Get Thousands of Shares on Your Content

Getting your content SHARED on social media can make or break your success in content marketing. In fact, if you have a website or blog, Google looks at how many social shares your content gets when they're deciding which content to display (and WHERE) in the search results. Social shares are a big factor in SEO. If you do video content or Instagram Stories, getting shares will grow your subscribers and followers. It's absolutely possible to get thousands of shares on your content (as long...


Massive Agent 037 - Exactly HOW to Go the Extra Mile to Get More Business

We've heard "go the extra mile" so many times now that it's started to lose meaning. WTF does it even mean anymore? Well, going the extra mile will absolutely lead to more real estate business and more closings... but let's first talk about exactly HOW to go the extra mile. We go over some specific things you can do right now, today, to ensure that you get more referrals, and better online reviews, down the road. I'll tell you the reason why I work exclusively with one escrow officer now,...


Massive Agent 036 - When to do Facebook Live on Your Personal Profile vs Business Page

It's a question I get asked a few times each week; should you go Live on Facebook on your profile, or on your business Page. Well, the answer is... yes! It just depends on what you're trying to accomplish. It depends on your goal for that particular piece of content. We go over when you should do Facebook Live on your profile, and when to do it on your business Page. We also talk about how to use Facebook Friend Lists to help your posts get more organic reach, and I have an exciting...


Massive Agent 035 - Why Earning It and Learning It Always Beats Something Handed to You

With so much entitlement out there these days, it's no wonder why so many real estate agents and loan officers feel like they don't need to, or shouldn't have to, learn how to get their own clients. They join a team where everything is handed to them, they never have to generate their own leads. Unfortunately, they're in for a rude awakening if those leads ever dry up and they have to go out on their own. But I'm here to tell you why having to earn it (aka get your own clients) is...


Massive Agent 034 - How to Turn Old Leads into New Clients

You probably have a pile of old leads that are just sitting there in your CRM, not assigned to a Drip campaign, and not being contacted. Usually they're older leads, 6+ months old. But I'm here to tell you "There's gold in them hills!" There are a few simple things you can do to revive those old leads and bring them back to life. I'll give you a few specific text messages that you can send, today, to your old leads and get a surprisingly good response. We'll also talk about the importance...


Massive Agent 033 - How Your Marketing Is Pissing People Off, AND Zillow Gets into Mortgages

I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is officially getting into the mortgage game. Want my take on that? Well you'll certainly get it! Then I start jumping up and down on...


Massive Agent 032 - What Most Agents are Doing Wrong w/ Katie Lance

This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with your content, and how to avoiding analysis paralysis. This is another jam packed show, and you'll certainly walk away...


Massive Agent 031 - Starting Over as a Realtor, and MUCH More w/ Neil Mathweg

Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly delivered on that. But in true Massive Agent fashion, The Squirrel made yet another appearance and led us to...


Massive Agent 030 - Why Sometimes the Best Client is the One You DON'T Work With

Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actually becomes a client. If you've ever had a nightmare client, or a deal that sucks all your time and positive energy...


Massive Agent 029: Building a Client Attraction Machine, and How to Use IGTV

Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation of valuable content, aka the Client Attraction Machine, that continues to bring in new leads and new clients...


Massive Agent 028: What it Takes to Become a Local Media Company

You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? What does that look like? What SPECIFICALLY do you need to do to become a local media company that sells real estate? Well, grab a...


Massive Agent 027: How to Get Motivated, Stay Motivated, and Become a Time Management Pro

Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's not going to work. In addition, so many of you are way too hard on yourself for not being perfect. News flash: no one is perfect. We...


Massive Agent 026: How to Get More Offers Accepted… Even in Crazy Tough Seller's Markets

Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out what is important to the seller, and then if possible, working those things in to your offer. You'll learn what other...


Massive Agent 025: The One Question to ask potential clients in your first meeting

Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes.


Massive Agent 024: How to use Alexa and Voice Marketing to Sell More Homes

Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A few weeks ago, I attended VoiceCon in NYC and I learned a ton about specific ways we, as Realtors and loan...


Massive Agent 023: How to Avoid Destroying Your Good Reputation

It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where they screwed things up so bad, causing a nightmare for my buyer, and how this all reflects on me too. I give details. Guys, Realtors are...


Massive Agent 022: Convert More Leads into Clients with this Lead Response System

Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to your leads within 5 minutes, 100% of the time, is damn near impossible unless you have some great lead response systems...


Massive Agent 021: Facebook Pages vs Personal Profiles and How to Increase their Organic Reach

The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own platform. Plus we'll talk about why the # of Likes your Page has is pretty much irrelevant, except for ONE specific reason. Learn tactics to...


Massive Agent 020: We switched things up a bit, and total chaos ensues!

On this episode, I threw out the script and our usual format. There were a bunch of random things I wanted to talk about, so I said to hell with the format, and just went with the flow. We cover the latest Facebook updates (one is awesome, and the other sucks), some fresh perspective on how your online and social media content may be working without you even knowing it, encouragement about being ahead of the curve when the market shifts, and more. Episode 20 is basically organized chaos :)...