The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents-logo

The Massive Agent Podcast: Lead Generation & Marketing Ideas for Real Estate Agents

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Massive Agent 030 - Why Sometimes the Best Client is the One You DON'T Work With

Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actually becomes a client. If you've ever had a nightmare client, or a deal that sucks all your time and positive energy...


Massive Agent 029: Building a Client Attraction Machine, and How to Use IGTV

Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation of valuable content, aka the Client Attraction Machine, that continues to bring in new leads and new clients...


Massive Agent 028: What it Takes to Become a Local Media Company

You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? What does that look like? What SPECIFICALLY do you need to do to become a local media company that sells real estate? Well, grab a...


Massive Agent 027: How to Get Motivated, Stay Motivated, and Become a Time Management Pro

Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's not going to work. In addition, so many of you are way too hard on yourself for not being perfect. News flash: no one is perfect. We...


Massive Agent 026: How to Get More Offers Accepted… Even in Crazy Tough Seller's Markets

Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out what is important to the seller, and then if possible, working those things in to your offer. You'll learn what other...


Massive Agent 025: The One Question to ask potential clients in your first meeting

Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes.


Massive Agent 024: How to use Alexa and Voice Marketing to Sell More Homes

Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A few weeks ago, I attended VoiceCon in NYC and I learned a ton about specific ways we, as Realtors and loan...


Massive Agent 023: How to Avoid Destroying Your Good Reputation

It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where they screwed things up so bad, causing a nightmare for my buyer, and how this all reflects on me too. I give details. Guys, Realtors...


Massive Agent 022: Convert More Leads into Clients with this Lead Response System

Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to your leads within 5 minutes, 100% of the time, is damn near impossible unless you have some great lead response systems...


Massive Agent 021: Facebook Pages vs Personal Profiles and How to Increase their Organic Reach

The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own platform. Plus we'll talk about why the # of Likes your Page has is pretty much irrelevant, except for ONE specific reason. Learn tactics to...


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Massive Agent 019: The Pros and Cons of Switching Brokerages... the Grass is NOT Always Greener

I recently did something that I have never done before in my real estate career... I switched brokerages! If you've ever considered switching to a different real estate brokerage, you know it's not a decision to take lightly. There are MANY things to take into account and consider. Up until recently, I thought I was good with my old brokerage. But I realized... what if settling for "good" meant that I was missing out on "great?" It was then that I opened up to seeing what else was out...


Massive Agent 018: NOT Doing These Few Little Things is Killing Your Business!

The Basics. The low hanging fruit. Sometimes some of the most obvious or simple things get ignored. If you're NOT doing these few little things, it's definitely hurting your business. On this episode of the Massive Agent Podcast, I'll tell you what these things are are, why they're important, and how to fix them. Also, this week, surprising precisely no one, I step on some toes. Maybe even yours! PLUS, in Massive Q & A, I answer Alex Bordes' question about using your personal Facebook...


Massive Agent 017: How Agents and Lenders Are Looking At Their Relationship All Wrong

Most agents and lenders are approaching their relationship together the completely wrong way, and it's hurting their respective businesses. I'll explain how they have it backwards, how to fix it, and why it's so important to get right. In this week's Massive Q&A, I answer a question I got from Neil Mathweg on his podcast about Custom Audiences and Lookalike Audiences for Facebook Ads. I'll tell you what they are, how to create them, and how to use them to get better results in your...


Massive Agent 016: A Rant About NAR's LogoGate, and Why LinkedIn Can No Longer Be Ignored

Personally, I used to DESPISE LinkedIn. HATED it with a passion. But things change, as has my opinion of LinkedIn. I don't think serious real estate marketers can ignore LinkedIn anymore. In this episode, I explain why, and how LinkedIn is NOT the same platform as it was 6-12 months ago. If you're a content creator, you can't afford to sleep on LinkedIn anymore. Plus, I'll also tell you all about how much I love the National Association of Realtors' "new" logo. This shitstorm about the...