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Don’t Reuse Passwords Already!

9/25/2019
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A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […] The post Don’t Reuse Passwords Already! appeared first on The MatriX Files.

Duration:00:02:04

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

6/21/2019
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You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […] The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files.

Duration:00:04:15

How We’re Using Agile and SCRUM to Manage our Office Move

6/12/2019
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Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […] The post How We’re Using Agile and SCRUM to Manage our Office Move appeared first on The MatriX Files.

Duration:00:02:28

Amazing Member Journeys Start with Member Interviews

6/3/2019
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Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost always starts with member interviews. Why? Because if it’s members who are struggling with some aspect of your digital presence (website, […] The post Amazing Member Journeys Start with Member Interviews appeared first on The MatriX Files.

Duration:00:02:56

Your Member Journeys ARE Your Brand

5/20/2019
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I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user experience is the largest driver of […] The post Your Member Journeys ARE Your Brand appeared first on The MatriX Files.

Duration:00:01:37

Don’t Redesign Your Website, Redesign Your Member Journeys

5/14/2019
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I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […] The post Don’t Redesign Your Website, Redesign Your Member Journeys appeared first on The MatriX Files.

Duration:00:02:04

The Best Way to Develop an Elevator Speech for Your Organization

5/9/2019
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I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […] The post The Best Way to Develop an Elevator Speech for Your Organization appeared first on The MatriX Files.

Duration:00:02:05

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

4/23/2019
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A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […] The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files.

Duration:00:01:52

Even Your Kids Need a Password Manager

3/28/2019
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I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […] The post Even Your Kids Need a Password Manager appeared first on The MatriX Files.

Duration:00:01:31

How to Make Your Conference Speakers Feel Special

1/14/2019
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I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […] The post How to Make Your Conference Speakers Feel Special appeared first on The MatriX Files.

Duration:00:02:22

Make These Your 2019 Resolutions for your Website and Web Marketing

1/7/2019
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It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […] The post Make These Your 2019 Resolutions for your Website and Web Marketing appeared first on The MatriX Files.

Duration:00:03:28

Ask Your Organization These Questions to Increase Your Membership Renewal Rate

12/19/2018
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I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss. What to do? In this instance, we get curious […] The post Ask Your Organization These Questions to Increase Your Membership Renewal Rate appeared first on The MatriX Files.

Duration:00:01:38

2018 Top Techie Holiday Gift Ideas from Matrix Group

12/14/2018
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No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the Matrix Group staff. The Echo Show lets you watch TV and movies, hold video conferences, see the lyrics of songs, and so much […] The post 2018 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files.

Duration:00:02:17

How Do You Compete with Free?

9/12/2018
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I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […] The post How Do You Compete with Free? appeared first on The MatriX Files.

Duration:00:02:17

What REALLY Matters for Search Engine Optimization (SEO)

9/5/2018
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I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […] The post What REALLY Matters for Search Engine Optimization (SEO) appeared first on The MatriX Files.

Duration:00:02:20

Tips for Increasing Email Deliverability

7/30/2018
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Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files.

Duration:00:02:23

GDPR: Do You Really Want to be Forgotten?

7/17/2018
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Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve heard, California has a new GDPR-inspired privacy law coming down the pike, and many […] The post GDPR: Do You Really Want to be Forgotten? appeared first on The MatriX Files.

Duration:00:02:47

The Checkbox War is Over: How to Pick a New AMS Partner

6/28/2018
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I was talking to my friend Ben Muscolino at Benel Solutions. Ben’s company does netFORUM implementations and other AMS integrations. Matrix Group has several clients in common and we love working with Benel Solutions. Anyway, we were talking association management software (AMS) companies, how the space is pretty crowded, and how difficult it is for […] The post The Checkbox War is Over: How to Pick a New AMS Partner appeared first on The MatriX Files.

Duration:00:01:27

Does Your Website Need Web Push Notifications?

6/5/2018
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Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […] The post Does Your Website Need Web Push Notifications? appeared first on The MatriX Files.

Duration:00:02:37

The Life Changing Magic of Tidying Your Website: Keep Only What You Love

5/15/2018
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I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […] The post The Life Changing Magic of Tidying Your Website: Keep Only What You Love appeared first on The MatriX Files.

Duration:00:02:00