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Podcasts from HRW Shift, a specialist behavioural psychology team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW). HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....). It's research that reflects the real world, to help you make the right business decisions.

Podcasts from HRW Shift, a specialist behavioural psychology team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW). HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....). It's research that reflects the real world, to help you make the right business decisions.
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Location:

United States

Description:

Podcasts from HRW Shift, a specialist behavioural psychology team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW). HRW are a global agency dedicated to 'accessing reality'​; taking a scientifically-rigorous, collaborative, holistic approach, utilising and developing the best and most appropriate consumer and healthcare techniques (qual, quant and online), whatever the respondent type, anywhere in the world across the whole healthcare sector (pharma, device and diagnostics, OTC, personal care, medical nutrition, babycare....). It's research that reflects the real world, to help you make the right business decisions.

Language:

English


Episodes

Podcast 4: You lose some you gain some

3/22/2019
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You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthcare marketing Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW. Show notes: Rejected 'Remain' brexit campaign ads: https://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625 Loss aversion message examples:...

Duration:00:18:49

Podcast 3: Behavioural Economics vs Psychology

10/30/2018
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Psychology vs Behavioural Economics: Comparing 2 ways of understanding humans, the benefits/ drawbacks, and applications for market research Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW. Intro/outro music courtesy of Bensound www.bensound.com/

Duration:00:34:56

Podcast 2: Representativeness

6/26/2018
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Episode 2 What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results Show notes: Follow up to our first podcast with news from Facebook: https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html EphMRA paper on proportions versus raw numbers: Page 57 https://www.ephmra.org/media/1001/ephmra-2017-post-conference-news-final-f.pdf Intro/outro music courtesy of Bensound www.bensound.com/

Duration:00:21:12

Podcast 1: Personality

1/2/2018
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Episode 1 The deep OCEAN: diving in to the ‘Big 5’ and exploring how personality affects choices – applications for market research Show notes: Take the big 5 quiz and see your results here: https://www.truity.com/test/big-five-personality-test Virtue signalling talks from Geoffrey Miller: https://www.youtube.com/watch?v=KXjaJ6olWzA https://www.youtube.com/watch?v=PWlK8GvqdT0 Intro/outro music courtesy of Bensound https://www.bensound.com/

Duration:00:35:23