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Chatting about everything pharmaceutical advertising. Want to kill the ISI or dealing with black box issues? Pull up a chair and join the pharm house.

Chatting about everything pharmaceutical advertising. Want to kill the ISI or dealing with black box issues? Pull up a chair and join the pharm house.
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Location:

United States

Description:

Chatting about everything pharmaceutical advertising. Want to kill the ISI or dealing with black box issues? Pull up a chair and join the pharm house.

Language:

English

Contact:

2123318709


Episodes

10: The Creative Process Never Ends: Insights into Pharmaceutical Advertising Creativity

6/3/2019
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In this episode, we break down: Exploding the MLR box Bringing Humor into Pharma Advertising: Can it be done? The things we wish pharma clients knew about the creative process Can we creatively deconstruct and reconstruct the ISI? How the creative process never stops Does fear or positive emotion play best in advertising? Is it more interesting to market to HCPs or patients? So pull up a chair and pop in those earbuds. Welcome to The Pharm House. Check out DDB Health: Website:...

Duration:00:43:12

9: Can You Build a Pharmaceutical Advertising Website in a Month?

5/30/2019
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Check out DDB Health: Website: http://www.ddbhealth.com/ Direct Contact: http://www.ddbhealth.com/contact LinkedIN: https://www.linkedin.com/company/ddbhealth/jobs/ Instagram: https://www.instagram.com/ddbhealth_nyc/

Duration:00:57:03

8: Getting Creatively Weird and Exploding the Box in Pharma Advertising

5/29/2019
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In this episode of The Pharm House, we speak with PJ Anthony and Emily Bungert about how copy and creative work together to provide our pharmaceutical clients with messaging, branding, and functionality they want. Check out DDB Health: Website: http://www.ddbhealth.com/ Direct Contact: http://www.ddbhealth.com/contact LinkedIN: https://www.linkedin.com/company/ddbhealth/jobs/ Instagram: https://www.instagram.com/ddbhealth_nyc/

Duration:00:35:56

7: Bringing the Fire and Fury: Tech Solutions, Voice Assistants, and GoT

5/24/2019
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Check out DDB Health: Website: http://www.ddbhealth.com/ Direct Contact: http://www.ddbhealth.com/contact LinkedIN: https://www.linkedin.com/company/ddbhealth/jobs/ Instagram: https://www.instagram.com/ddbhealth_nyc/

Duration:00:36:04

6: The Psychology, Emotions, and Impact of the Monster

5/10/2019
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In this episode, we chat with Austyn Duty, an Art Director with DDB Health. In our conversation, we talk about: The psychology, emotions, and impact of the monster If positive emotion or negative emotion impacts users to act or not The coolest creative executions in pharma advertising What we would change about the current pharma creative landscape Bonus: we chat some Game of Thrones. If you want to check out DDB Health, you can find us on: LinkedIN:...

Duration:00:27:58

5: Creating a Creative Space and Improving the Project Management Process

4/22/2019
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In this episode, we talk to the one and only Alex Tung, a member of the DDB Health (http://www.ddbhealth.com/) PM team, about how agencies are constantly looking to improve the work productivity process. If you have ever felt that the internal agency process of staking meetings on meetings leads to a hard-working environment or are a pharma client looking to understand how and why timelines are created and eventually amended, this pod is for you. Check out DDB Health: Website:...

Duration:00:29:28

4: Medical Education and Pharmaceutical Insights from Europe

4/18/2019
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In this episode, we chat with Kelly Bellamy, a Senior Director at Synergy Medical based in the United Kingdom. In our conversation, we talk about: What a medical education firm does on a daily basis How Synergy Medical (https://www.synergymedical.co.uk/) helps bring pharmaceutical drugs to market The difference in how pharmaceutical advertising works in Europe/UK vs. the United States If you want to check out Synergy Medical, you can find them on: LinkedIN:...

Duration:00:33:07

3: Effective Pharma Account Stewardship is All About Clear Communication

4/12/2019
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In this episode of The Pharm House, we geek out on everything account management. Through her expertise and years in the industry, Tara Sheehy has learned some hard lessons about effective and strong account leadership. In this pod she shares her insights, learnings, her worst client relationships and how to always set expectations. Also, we talk Game of Thrones.

Duration:00:25:54

2: User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches

4/10/2019
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If you ever wondered how UX is actually like Jon Snow or if you have a craving for peanut butter and jelly sandwichs when you create functional specs for a website, this UX/UI/Customer Journey pod is for you.

Duration:00:39:17

1: That Scrolling World, ISI, and UX in Pharma Advertising

3/22/2019
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Working in the pharmaceutical advertising industry, we all know the legal hurdles we jump through the bring anything to market. In this episode, we talk about those hurdles, current issues with pharma creative and functional executions, and we gab about things in the industry we would love to change.

Duration:00:28:22