Beyond the Surface with Alonso Chehade-logo

Beyond the Surface with Alonso Chehade

Self Development

Beyond the Surface is an award-winning business and personal development podcast. Every month experts from different industries share their best strategies, tactics, and biggest life lessons to give you the smallest dose to build a business and life you love. Beyond the Surface is the first media program in the Northwest to commit to a 50-50 gender balance for guests.

Beyond the Surface is an award-winning business and personal development podcast. Every month experts from different industries share their best strategies, tactics, and biggest life lessons to give you the smallest dose to build a business and life you love. Beyond the Surface is the first media program in the Northwest to commit to a 50-50 gender balance for guests.


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Beyond the Surface is an award-winning business and personal development podcast. Every month experts from different industries share their best strategies, tactics, and biggest life lessons to give you the smallest dose to build a business and life you love. Beyond the Surface is the first media program in the Northwest to commit to a 50-50 gender balance for guests.




038 | Jeremy Roos on Solar Industry and Revenue Generation

Jeremy Roos has been in the Solar industry since 2015, which energy experts say is expected to boom in the next 10 years, aiming to reach 20% of all U.S electricity generation by 2030. Jeremy is the Chief Revenue Officer of FreeVolt USA, a global leader in the renewable energy sector, and I invited him to learn more about the residential solar industry, his sales career, and the lessons learned along the way.


037 | Staying productive at work (from home) during COVID-19

Many people are working from home are feeling overwhelmed as we weather the storm of this pandemic. My guest is Ellia Harris, a productivity expert, trainer, and coach. In this episode, I ask Ellia about how to stay productive while we work from home during this crisis.


036 | Creative problem solving with Éllia Harris

My guest is a productivity expert, trainer, and coach. Éllia Harris helps individuals and organizations increase productivity through creative problem-solving and innovation. In this episode, I ask Éllia to share how she got into the problem-solving training business, how to use her Light Bulb Thinking framework to simplify how to solve problems, how better problem-solving leads to innovation, and more!


035 | Overcoming addiction and self-doubt with Nick Elvery

My guest is a drug addict turned Peak Performance coach. His name is Nick Elvery, and to free himself from a decade of drugs and alcohol, he committed to learning about transformational, psychology, cognitive therapies, NLP, hypnotherapy, biohacking, and more. Following his personal transformation, he's helped improve the lives of his clients—including CEOs, Ironman Triathletes, coaches, entrepreneurs, and corporate professionals. In this episode, I ask Nick to share more about his story,...


034 | Chris Walker on going all-in on LinkedIn to grow his new agency

Chris Walker is a former Director of Marketing turned Marketing agency owner and LinkedIn micro-influencer. As of the recording of this podcast, he's nine months in ramping up his business, and he's a prolific LinkedIn user. His daily posts and videos get over 4k views, over 130 reactions, and over 40 comments. In this episode, I ask Chris about his transition to entrepreneurship. The current state of his new agency and how he's growing it. We also dive into the top revenue drivers he...


033 | Jon Staenberg on becoming a VC and owning a wine business

He's one of the most experienced VCs in the Pacific Northwest with over $300M total in funds raised. Back in college, he hired a friend and me to help him with a moving job. Ten years later, I was able to spend an hour with him to learn more about his journey. His story is a case study on how to combine your skills and passions, and having a clear vision. Listen as we dive into how he became a VC, what he looks in entrepreneurs before investing, his wine business, how he works, and more.


032 | Becoming a profitable micro-influencer with Nelson Yong

Nelson Yong is a brand marketing strategist and lifestyle influencer. He has over 100k followers on Instagram and companies like Delta Airlines, Stella, Lexus, and many luxury hotels and restaurants, partner with Nelson to promote their brands. In this episode, I ask Nelson to take me behind the scenes of his social media influencer business, how he got started, his best tactics to gain new followers and increase engagement, how he gets new ad partners, and what it's like to live the life...


031 | Five years in, meditation insights and best practices

In this episode, I share all the lessons learned from five years into my meditation practice. I talk about what led me to meditation, how I got started, the benefits I’ve experienced, and the best practices and insights I’ve learned along the way. Full show notes:


030 | Digital decluttering and organization with Debbie Rosemont

Debbie Rosemont is a Certified Professional Organizer and Productivity Consultant and founder of Simply Placed—a professional organizing company whose clients include Microsoft, Comcast, Verizon, Wells Fargo, and Cosco. In this episode, we talk about how to take control of your digital life to become more productive and less distracted. I ask Debbie for advice on how to deal with digital clutter and best practices for naming and organizing digital files. Full show notes:...


029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill

Dr. Laura Hamill is an expert on employee engagement. She's been featured in Fast Company, Forbes, SELF, Seattle Magazine, and top HR publications. Laura is the Chief People Officer & Science Officer of the Limeade Institute. Her research team includes organizational psychologists, business insights experts, and data scientists. Laura and her team help 100+ large companies to better engage their employees. They do that by turning their research into actionable strategies and...


028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin

Nick Martin, is a Marketing Vet turned Entrepreneur. He is the Co-Founder of the Joe Coffee App--a mobile ordering app for independent coffee shops. Nick started Joe with his brother Brenden a couple of years ago. As with every startup, they had their fair share of ups and downs to get the company off the ground. Finally in late August of 2018, Joe Coffee raised $1 million in their first funding round. In this episode, Nick talks about how a mid-career crisis led him to pursue doing...


027 | Digital Minimalism: A Journey from Procrastination to Meditation

During my early childhood, I was diagnosed with ADHD. A condition I was able to overcome until my 20s. But after the proliferation of social media sites, mobile apps, and advanced content recommendation algorithms, my ADHD symptoms started to make a comeback. In this short solo round, I talk about my struggles with procrastination, and how digital minimalism and meditation have helped me take a stand against the distracted mind. Full show notes:


026 | Vision, Mission, Purpose, and Values with Laura Espriu

Laura Espriu, is an executive coach, consultant, and speaker who helps women find clarity and confidence by connecting with their strengths. In the past, Laura has led women’s initiatives at a coaching firm in New York called Beck Global Consulting, she’s served as a Mexican delegate on issues of Gender Equality and Education at a Youth Assembly of the United Nations. Earlier in her career, in Mexico, she’s held different HR roles running talent development initiatives for companies such...


025 | Rand Fishkin on Becoming an Influencer and Startup Founder

My guest Rand Fishkin has been called the Pope of SEO. He’s is the founder of a new startup called SparkToro, and co-founder and former CEO of Moz, a startup he grew into a $47m per year profitable marketing software company. In his new book Lost & Founder, Rand shares a painfully honest memoir of his experience as a startup founder. He talks about depression, layoffs, failure, growth hacks, how much $$ founders actually make, and more. In this episode, I ask Rand about his beginnings, his...


024 | Becoming a Marketing Executive Under 30 with Jennifer Wong

Jennifer Wong is one of the recipients of Forbes 2018 30 under 30 in Marketing & Advertising Jennifer Wong. She recently became VP of Marketing at a fast growing trucking startup called Convoy, and she’s also a digital marketing adjunct professor at the University of Washington. Before Convoy, Jennifer was the VP of Marketing at TUNE, a 350-person tech startup that she helped scale up by overseeing global marketing, public relations, and planning and hosting premium events. Under her...


023 | Steven Clough on Launching His Own Boutique Marketing Firm

Steven Clough is a behavioral economist, author, speaker. He's the founder of AVO—a Seattle-based consulting firm—and his clients consider him the experts’ expert when it comes to Marketing. Steven is an emerging voice in behavioral economics and business, and he has published multiple research and thought leadership papers. His work focuses on business strategy, consumer insights, product development, branding, entrepreneurship, and social responsibility. In this episode, Steven shares...


022 | Tips to Prevent Procrastination, Learn Better, & Achieve Goals

This episode is my first solo round. A series I’ll be experimenting with once in a while in between interviews with guests. Alongside this podcast, I run a blog. In this episode, I share a couple of ideas I've written about before on productivity and performance. You'll learn how to deal with information overload, become a better learner; and an approach to setting long-term goals and achieving them. Finally, in the end, I share my answers to a series of rapid-fire questions I usually ask...


021 | The Why Behind ADHD, Anxiety, and Depression with Dr. Merry

Dr. Merry Harris is a Chiropractic Clinical Neurologist with over two decades of experience. She has a private practice in Woodinville, WA; and she’s the only active woman doctor of her kind in the state. Dr. Merry’s mission is to help others live to their fullest by helping their bodies function properly. In this episode, we talk about ADHD, anxiety, and depression; and how to overcome these disorders with proper stimulation. Full show notes:


020 | From Employee to CEO with Manny Medina

My guest Manny Medina is the CEO of, a sales automation firm that has grown from six employees to over 230 in its first three years. Born in Ecuador, Manny moved to the US for college which led him to work at two of the most prominent tech giants Amazon and Microsoft before becoming a CEO. Manny has been featured on CNBC, HuffPost, and In this episode, I ask Manny about his journey from employee to entrepreneur, how he got started using automation to increase...


019 | Getting Ahead at Work with Margo Myers

My guest Margo Myers is a former award-winning TV news anchor. She has spent more than 20 years doing TV news at KOMO and KIRO TV in Seattle. Now she manages her own PR firm and is a communications expert, keynote speaker, and an executive coach. In this episode, we talk about her journey to becoming a news anchor and her transition to becoming an entrepreneur. I also ask Margo to share her best advice she gives her clients on personal branding and getting ahead at work. Full show notes:...