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Head Start

Sports & Recreation Podcasts

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn't matter where you're based or how many years experience you have or whether you're putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you. The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance events industry, and 2) we bring you tips and actionable advice from industry experts to help you improve your race - one episode at a time. Head Start is produced by RaceDirectorsHQ.com, an online resource platform and community network for race directors and race management professionals.

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn't matter where you're based or how many years experience you have or whether you're putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you. The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance events industry, and 2) we bring you tips and actionable advice from industry experts to help you improve your race - one episode at a time. Head Start is produced by RaceDirectorsHQ.com, an online resource platform and community network for race directors and race management professionals.

Location:

United Kingdom

Description:

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn't matter where you're based or how many years experience you have or whether you're putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you. The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance events industry, and 2) we bring you tips and actionable advice from industry experts to help you improve your race - one episode at a time. Head Start is produced by RaceDirectorsHQ.com, an online resource platform and community network for race directors and race management professionals.

Language:

English


Episodes

The Sponsorship Seeker's Mindset

7/11/2022
Are you struggling to understand how you should approach and talk to sponsors? Is seeking sponsorship a task you dread or maybe have even given up on? We’ve got an awesome episode for you today that is going to boost your confidence and reset your entire thinking around sponsorship. It’s going to help you understand what sponsorship truly is about, what sponsors really look to get out of it, and how, through some simple, disciplined steps and a change of mindset, you can transform your...

Duration:01:24:43

iRewind: Personalized Race Videos

6/27/2022
Personalized participant video, where a participant receives an edited video of themselves in the race after they cross the finish line (often as soon as a few minutes after), has been a long time coming in mass-participation events. So how far has personalized video technology really come over the last few years? What does it add to the race experience? How much does it cost? And is the cost worth it, compared to, say, offering just race photos, as most races currently do? Today we’ll be...

Duration:01:18:51

Trademarking Races

6/13/2022
Have you ever thought about trademarking your race’s name or logo? Trademarking your race and brand could help protect your business against trademark infringement, and the risk of getting someone else’s event confused with yours, whether that is done through malice or ignorance. Today we’re going to be looking at all aspects of trademarks and the trademark registration process, with the help of no less than three distinguished guests - Brian Gallant of Sinister Sports, who had to defend...

Duration:01:27:48

Email Marketing

5/30/2022
When it comes to marketing your race, email marketing is the granddaddy of all marketing channels. Forget TikTok, and Instagram and Facebook Ads, if you don’t have a sound email marketing strategy, you could be passing on a huge opportunity to grow your race - and also falling short of delivering the highest quality experience you can for your participants. Today we are going to be taking a very close look at all aspects of email marketing strategy, from the types of emails you should be...

Duration:01:36:36

Market Update: Are We There Yet?

5/16/2022
It is May 2022 and whatever hopes and expectations we’ve all had of 2022 at the end of last year have started to materialize - or have they? It’s difficult to say how strongly our industry’s recovery towards pre-pandemic levels has fared so far this year, particularly when we all individually get to see only parts of the bigger picture. Well, today I’m delighted to be joined by two industry insiders who get to see as much of the bigger picture as any in our industry - Bob Bickel, Founder of...

Duration:01:24:32

SMS Marketing

5/2/2022
When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel. Well, over the next hour and a half we are going to be going deep into the technology, the arguments and the facts around...

Duration:01:42:33

Race Announcers!

4/18/2022
Does your race employ a race announcer? Chances are probably not. You may think that your race is not big enough to have one or that the money spent on a race announcer could be better spent elsewhere - or not spent at all, if you run a for-profit race or raising money for a charity or cause close to your heart. Well, today we’re going to try and give you some reasons to reconsider with the help of my guests, professional announcers Fitz Koehler and Steve Fleck. We’re going to be looking at...

Duration:01:24:46

[Bonus] The Space Force T-Minus 10-Miler

4/12/2022
What do the Marine Corps Marathon, Air Force Marathon and Army Ten Miler all have in common? They are, of course, amazing races put on to celebrate branches of the US Military that attract tens of thousands of participants every year. Well, there’s a new race in town for 2022, set to celebrate the youngest of all military branches: the Space Force. The aptly named Space Force T-Minus 10-Miler is set to take place this December 10th at historic Cape Canaveral, and we’re going to be hearing...

Duration:01:01:04

The Council for Responsible Sport

4/4/2022
It is by now abundantly clear that some of the ways we have all been used to doing things, including organizing races, are just not sustainable for the planet in the long term. And it is increasingly obvious to race directors and participants alike that traveling long distances to and from events, going through scores of single-use plastic bottles, and sending tons of waste to landfill is taking its toll on the environment and the communities we all strive to support. For over a decade, the...

Duration:01:18:55

Recruiting & Managing Volunteers

3/21/2022
It’s probably not an overstatement to say that volunteers are the backbone of every successful race. They are the people that make much of race day happen and, yet, recruiting and managing volunteers, training them properly and retaining them for the long run remains a constant headache for race directors of all levels of experience. Well, today we’re going to try and make everyone’s life a little bit easier by going over some great tips and strategies for streamlining your volunteer...

Duration:01:06:57

[Bonus] Fraud at the Portland Marathon

3/10/2022
On February 17, former president of the Portland Marathon, Lester Smith, was indicted by a grand jury on charges of wire fraud and tax evasion. In the indictment, Smith, who has led the Portland Marathon as both president and race director since 1982, is accused of embezzling more than $1 million dollars from the race’s coffers to fund his personal luxury lifestyle. Today, we’ll be looking back at the story of Lester Smith and his time at the Portland Marathon, the legal cases brought...

Duration:00:23:58

Building Your Brand

3/7/2022
What’s in a brand? Is it the sleek logo with the matching color palette and catchy tagline? Is it your organization’s mission statement and your event’s core values? Or is it every single thing that makes your event a memorable experience for your participants on race day? Well, according to my guest today, event branding expert Peter Abraham, your brand is all of the above and a whole lot more. It is the heart and soul of your event, and what it aspires to be for your team, your...

Duration:01:02:34

Understanding Marketing Psychology

2/21/2022
Why do some of your marketing campaigns work and others don’t? Why do you yourself as a consumer respond a lot more favorably to some types of messages and not others? At the end of the day, what makes us all take our wallets out and pull the trigger on that next purchase? The answer to all those questions more often than not comes down to psychology. We are programmed to respond to certain queues - what our peers say about a product, how scarce that product feels, or how likeable the brand...

Duration:01:23:27

Race Trends 2021

2/7/2022
When you want to know what’s happening and trending in the endurance events industry by the numbers, where do you turn to? Well, for me and many people I know, the definitive source of event data for the industry is, and has been for some time, GiveSignup|RunSignup’s annual RaceTrends report. The report leverages GiveSignup|RunSignup’s extensive registration data from almost 60,000 events to point to trends in event participation, event pricing, participant demographics, marketing...

Duration:01:00:38

Race Expos

1/24/2022
When you think of race expos, what kind of thing comes to mind? Well, if you’re like me, you’re probably thinking huge pre-race expos like New York or London, where you go to pick up your bib and race packet, and where you get to stroll around hundreds of booths from high-profile running brands showcasing their latest thing. Race expos are actually a lot more common than you think, and, according to my guest today, absolutely every event can and should have one. And why wouldn’t yours? Race...

Duration:01:01:57

DIY PR & Mastering Earned Media

1/10/2022
Public relations (PR) is an integral part of running a successful brand and business. It is the art of communication and storytelling. It’s about appealing to communities and stakeholders, forging relationships with media and playing the marketing long game. Yet, as my guest today - PR pro, Meg Treat, of Treat Public Relations - rushes to acknowledge, it often gets a bit of a bad rap. Well, hopefully we’re going to be challenging those perceptions for you today, with a really insightful...

Duration:01:17:50

Looking Ahead to 2022

12/27/2021
If you’re listening to this episode as it comes out, it’s the middle of the holiday season and, hopefully, you’re recovering from some excessive meal or other - so, Merry Christmas to you! Today, we have a very special end-of-year episode for you where we’re going to be looking back at a fairly challenging 2021 but also looking ahead to a - hopefully - much brighter, more optimistic 2022. We’re going to be talking about your expectations for the new year, and also touching a bit on the...

Duration:00:49:55

Marketing Your Race Internationally

12/13/2021
Sports tourism - you’ve heard the phrase, people traveling to places to participate in sporting - that’s a whole thing these days. And a very fast-growing thing at that. So, how can your race capitalize on this trend and how can you position your event to attract more overseas or out-of-state participants? That’s exactly what we’ll be getting into today with my guest, George Kakourides, Marketing Director for the Logicom Cyprus Marathon. As you’ll hear, George has worked really hard on...

Duration:01:10:26

Buying and Selling Races

11/29/2021
If you have built a business putting on races, chances are you would have thought of maybe selling some or all of those races at some point in the future. You may also have toyed with the idea of buying races from others as a way to grow your event portfolio. Buying and selling races still remains a big mystery for most race directors - even very experienced ones. How do you go about it? How do you find events to buy, if you’re a buyer, and where do you turn to sell your event, if you’re a...

Duration:01:18:56

[Bonus] GiveSignup | RunSignup Winter Symposium

11/18/2021
The GiveSignup|RunSignup Symposium series has grown from modest beginnings of just a few dozen people to be the industry conference most race directors and timers will attend during the year. And this January 25-26, the Symposium series returns to Orlando Florida after a two-year hiatus for an awesome two days of education and networking, and all race directors, timers and nonprofit professionals are invited - not just GiveSignup|RunSignup customers. So, it’s great to have with me today,...

Duration:00:34:07