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IndieGameBusiness

Sports & Recreation Podcasts

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers. Support this podcast: https://anchor.fm/indiegamebusiness/support

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers. Support this podcast: https://anchor.fm/indiegamebusiness/support

Location:

United States

Description:

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers. Support this podcast: https://anchor.fm/indiegamebusiness/support

Twitter:

@PowellGrp

Language:

English


Episodes

It's never too early to start pitching your indie game

5/3/2022
In this episode, we are speaking with Christopher Kellner from Astragon Entertainment about pitching your indie game. A few of the talking points we will cover are: - various aspects of pitching - pitching starts way earlier than you think - pitching doesn't end with signing a contract - a prototype is not a prototype and a demo video is not a demo video and much more! We answer questions live from the chat and delve deeper into your game pitching tactics. If you have more...

Duration:01:19:43

Dynamics Powering the Future of Work

4/15/2022
New technology advances, coupled with evolving dynamics around building and managing teams around the globe, have quickly changed the scope of work in our industry: What skills are required to stay ahead of the curve? How can we build and optimize teams working remotely from many locations worldwide? How do we create more transparent, supportive, and mission-driven projects and companies that satisfy the new demands of professionals? In this informative discussion, hear directly from two of...

Duration:01:11:29

Working on a Game Startup While Staying in the War Zone

4/1/2022
How Ingrid began making games, why she believes in narrative-driven game design, how the war in Ukraine impacted their work. https://twitter.com/MatrixWolfGames https://www.linkedin.com/in/ingrid-wolf-b5130744/ https://www.facebook.com/IngridWolfGames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:00:58:53

Your Guide For Returning To Live Events

3/29/2022
In this fireside chat with Nika Nour we will get you prepped for all the year's upcoming live events. This will cover everything from networking to safety to researching companies and requesting meetings. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:02:25

You Can Make No Errors In Your Marketing And Still Fail

3/29/2022
A discussion about the realities of games marketing and discovery in 2022 covering PR, social media, advertising and influencers. The discussion will provide an insightful look at the current state of marketing your game and provide tips, ideas and things to consider for your marketing campaign. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:00:59:24

The Video Game Production Pipeline

3/29/2022
In the last 20 years, I have noticed that the indie-industry sorely lacks leadership in structuring departments, department flow, and general organization. My goal for each attendee is to be able to walk out of the meeting knowing the fundamentals of the ebb and flow of each department and how to acquire talent. We will review and discuss how an effective and efficient production pipeline should look through both phase and task. After we get through the QA portion of the pipe, we will touch...

Duration:00:58:34

The 3 Things That Actually Impact How Well Your Game Sells

3/29/2022
There is so much advice about what you should be doing to make and promote your indie game on Steam. It is exhausting. In this super detailed and actionable talk I will tell you exactly what 3 things you should be doing to get your game seen and give it the best chance to be purchased after launch. No more fluff. No more time consuming busy work that does nothing. Let's do this! My dream is that after this talk you will stop doing most of the things that have zero impact on your game’s...

Duration:00:28:24

Retaining and Rewarding Players Without Resorting To Crypto

3/29/2022
Targeted offers, incentives, and cash back rewards are a core marketing strategy for credit card companies, product brands, and retailers for customer acquisition and retention. In this session find out why consumers love it, why companies offer it and how it could make you more money. This roundtable session will include the CEO of a company introducing loyalty and cash back rewards into the gaming industry, a CEO of a game publisher adding cash back rewards into his games, as well as an...

Duration:01:05:32

Leveraging TikTok To Promote Your Indie Game

3/29/2022
As indie developers, leveraging the power of different social media sources represents a great way to reach a large pool of potential supporters for your game. TikTok has become a massive and influential way to get the word out, but there is a lot of mystery on how it works and how to maximize on your content. Come chat about the benefits of the platform and discuss how you could use this platform to grow your audience! #gamedevelopment #indiedevelopment #videogames #mobilegames...

Duration:00:58:13

Influencer Marketing Tactics For Indie Studios

3/29/2022
You may think big-name (and big-budget) when you first hear the word influencer, but there’s a massive network of creators who are eager to showcase your game to their community. This panel will discuss the techniques we’ve developed to discover, work with, and measure influencer impact on game sales. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:02:24

Indie Publisher AMA

3/29/2022
We sit down with some of the best indie publishers in the world to discuss your questions about scouting, publishing, pitching and more! Bring your questions and we'll answer them live! #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:07:24

How To Make The Press Pay Attention To Your Game

3/29/2022
With almost a decade in games journalism AND game development, I can tell you exactly what the press are looking for, and give insights into how indie game coverage works. There are no magic, one-size-fits-all solutions to the problem of how to get coverage for your small game, but you can increase your chances of coverage significantly if you play your cards right. I can help you figure out what to prepare, and what to prioritise when it's almost time to start announcing or launching your...

Duration:01:03:15

Game Production AMA

3/25/2022
An all-out AMA to get any questions you have about game production, project planning, budget estimation, and more. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:03:08

Finding Success Where You Don't Expect It: A 'Rain On Your Parade' Post Mortem

3/25/2022
This talk will go over the development and release of “Rain on Your Parade,” a multi-platform game where you play as a cute cloud and ruin everyone’s day. The main takeaways for attendees would be a detailed and specific example of developing and self-publishing a multi-platform indie game, full of useful statistics, tips, and pitfalls to avoid. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:04:04

Financing LTV Cycles - Why Genre Matters

3/25/2022
One of the most important factors in scaling games is understanding the LTV cycle. For short LTV games like hyper casual, scaling games is typically financed by publishers and the breakeven periods can be just a few days. But for long LTV games, such as merge or social casino a different strategy is required. Scaling these games can require significant capital and it's really important to understand how to model both retention and the financials as accurately as possible. We'll look at how...

Duration:00:54:41

Failing While Scaling - Common Pitfalls Growing Your Company

3/25/2022
Success (and sometimes failure) always brings GROWTH. Which generally is painful. This session delves into common pitfalls, mistakes and screwups any games company experiencing growth will face and maybe a few tips on how to avoid them. Inevitably your games company will experience growth - either in headcount, projects or within its people. Hopefully it'll be born out of success. But you'll find that what made things tick back in the day won't work quite as well when you've added more...

Duration:00:59:17

Epic Megagrants For Indie Developers

3/18/2022
The session will break down the do's and don'ts of applying for Megagrants from Epic. Learn the best practices and most common mistakes made by indie developers as they seek funding. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:01:16

Cutting production cost with effective outsourcing

3/17/2022
Outsourcing is very accepted in big studios, but indie and mid-sized studios are usually skeptical. This session will show indies and mid-sized studios how to effectively outsource part of their projects to cut production cost while keeping a strong grip over assets' quality and project's management. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast: https://anchor.fm/indiegamebusiness/support

Duration:01:04:40

Become The Exclusive Value Of Growth

3/14/2022
Define what you do best and become the exclusive provider to grow personal & business relationship Capitol. This session will help people recognize what value to bring to specific situations to have a higher percentage rate of success. The takeaway is how do you apply this in your everyday life beyond just the business room, for daily successful achievements toward your respective goals. #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames --- Support this podcast:...

Duration:00:33:26

Adapting to a Constantly Evolving Gaming Business Scene with Joseph Lieberman

2/26/2022
On today's show, we talk with Joseph Lieberman (twitter.com/antlionAudio) from Antlion Audio about the evolving video game business scene and how to adapt. We will cover a brief history of indie games & VGSmart (2003 - 2016; direct sales, casual games, Steam), 2016-Present: Antlion Audio, and how indie developers can use hardware partnerships, Diversification over the consolidation of PR, smaller, partners in an ever-increasingly complex environment (print, video, and now VR/AR). To learn...

Duration:01:21:15