Rising volleyball star Sara Hughes still has her grandmother doing her taxes but that hasn’t stopped brands such as Nike from wanting a piece of her – both on the beach and on Instagram, ahead of the 2020 Olympics.
With 40 million fans a year, Minor League Baseball offers a big upside for sponsors. Maury Gallagher, founder and CEO of Allegiant Airlines, talks with sports business expert Rick Horrow about why he’s inked a marquee sponsorship with the minors. Plus, a look at the runaway ad money behind the MLB All-Star Game.
Facing renewed controversy over player protests, the NFL is working to maintain its position as one of America’s most popular pastimes. This week sports business expert Rick Horrow sits down with Roman Oben, the NFL’s VP in charge of youth and high school football development, to discuss how the league is bringing in a new generation of players.
Legal sports betting could soon come to a state near you after last month’s Supreme Court ruling opened the doors to states that want to regulate and tax the activity. But there are a lot of unanswered questions about where and how legal sports wagering will roll out, and how much money the states – and bookmakers like William Hill – stand to receive from it. Digital editor Amy Tennery talks with reporter Hilary Russ, who was in New Jersey’s Monmouth Park Racetrack to cover the excitement...
Arlington, Texas may already be the home of the Dallas Cowboys and Texas Rangers but its mayor Jeff Williams told Keeping Score host Rick Horrow about the city’s plans to become middle America’s esports mecca.
The Indy 500 is one of the oldest events in American sports but the business end of racing – and most major sports – is rapidly changing to ratchet up fan engagement and deliver even bigger sponsorship dollars. No one knows that better than Mark Miles, the president and CEO of Hulman & Company and the man behind the Indy 500, who spent time with sports business expert Rick Horrow discussing ways leagues, teams and great events can keep the pace.
Rick Horrow digs into David Tepper’s deal to buy the Carolina Panthers but on the more genteel side of sports, Octagon entertainment’s Andy Bush says a field of increasingly demanding sponsors means deal-making is tougher than ever.
The one thing that hasn’t changed in Indy Car racing since Lyn St. James was among the sport’s pioneering women: Drivers have to keep sponsors happy. As this year’s Indy 500 approaches, she’s now training more women on how to navigate the fastest of tracks.
The world knows Mosaic as a major global company in the decidedly unglamorous business of digging potash and phosphate. It has, however, turned a spent mine in central Florida into The Streamsong Resort, a modern golf development with a few sustainable twists.
Drafting impact players – like NFL teams will try to do Thursday – is one part of being a successful franchise. Building an economy around your team and city is another. Veteran sports executive Steve Patterson explains how he’s trying to do that with the NHL’s Arizona Coyotes.