Business of Endurance

Imagine standing on the start line of your very first Ironman and the 3rd in history in Oahu in 1980—no high-tech gear, no fancy nutrition plans, just raw endurance and a relentless drive to push human limits. Now, fast forward 44 years, and that same athlete has just completed his 50th Ironman in Kona in 2024. Kurt Madden—also known as Coach K or Mad Dog—is an endurance sports pioneer, a champion ultraman, and a world-class triathlon coach. In this episode, we dive deep into his journey: what led him to that historic start line in 1980, the lessons learned from five decades in endurance sports, and the business and life principles he’s extracted along the way. We’ll explore what it takes to endure—both as an athlete and as a coach—why he is devoted to helping others achieve their peak performance, and how AI is about to change the future of coaching. Whether you’re an aspiring triathlete, a business leader, or someone looking for the mindset to go further, this episode will inspire you to redefine your own limits. Highlights: - Kurt's Journey to His First Ironman - The Challenges of the First Ironman - The Evolution of Ironman and Kona - Racing in Kona: A Special Experience - The Meaning of Ohana on a Race Day - Lessons from The Ultraman: A 100-Mile Run - The Hard Rock Race Experience - Leadville and the Taharamar Indians - Coaching Influences and Personal Growth - TriDot and AI in Training vs a Coach - Reflections on Kona and World Championships Links: Connect with Kurt Madden through Instagram. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest is a master of endurance—not just in sport, but in business and life. Ed Chang was a successful lawyer, an Ironman triathlete, and the co-founder of Varlo Sports, a rising force in endurance apparel. But what makes his story remarkable isn’t just the accolades—it’s the mindset, the strategy, and the lessons he’s learned along the way. How do you balance a legal career, a start-up, and training for one of the toughest endurance events on the planet? What can triathlon teach us about building businesses, and what can business teach us about racing smarter? Ed breaks it all down. Not only that, but Varlo as a business really know their 'Why' and they are on a mission to change the sport for good. Stick around to hear how Ed applies endurance thinking to every area of life and how you can do the same. Highlights: - Ed's Journey into Endurance Sports - Building a Community-Centric Brand - Advocacy and Community Engagement - Balancing Law and Endurance Sports - Embracing Challenges and Growth - The Role of AI in Endurance Sports - The Irreplaceable Human Touch - Utilizing AI in Business Communications - Balancing Endurance Sports and Busy Careers - Memorable Triathlon Moments and Highlights - Books That Inspire: From Triathlon to Business - The Power of Community and Mental Endurance - Reflections on Personal Growth and Future Goals Links: Connect with Ed Chang through Instagram. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

What does it take to not only survive but thrive against impossible odds? Imagine being diagnosed with terminal brain cancer—not once, but four times. Now, imagine taking on the world’s toughest endurance races in the middle of that battle. That’s exactly what today’s guest, Richard Wright, has done. Richard is more than an endurance athlete; he’s a radical optimist, bestselling author of The Power of Purpose, and a man who refuses to be defined by his diagnosis. In this conversation, he reveals the mindset shifts that separate survivors from victims, the power of endurance in life and business, and the deeply personal story behind his “I Am” tattoo. This episode will change how you see adversity. Whether you're an athlete, entrepreneur, or someone fighting your own battles, Richard’s wisdom will leave you with practical strategies to redefine resilience, rediscover purpose, and push your own limits. Let’s dive in. Highlights: - Competing in Ironmans While Battling Cancer - The Power of Purpose: Endurance Sport and Cancer Treatment - The Gifts of Cancer: Mental Resilience and Endurance - The Importance of Physical Activity During Cancer - Overcoming Personal Challenges and Discovering Ironman - A Life-Changing Diagnosis: Survivor vs Victim Mentality - Facing a Terminal Diagnosis vs The Power of Mindset - Balancing Parenthood and Treatment: Overcoming Obstacles - The Ironman Challenge and A New Perspective on Survival - The Return of Cancer vs The Power of 'I Am' - Questioning Beliefs and Identity: Conditioning and Expectations - The Gift of Authenticity: Embracing Vulnerability Power - Books That Shaped the Journey and The Importance of Purpose - Lessons from Bonsai Trees: Endurance and Reinvention Links: Connect with Richard Wright through his website. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to this episode of The Business of Endurance, where we dive deep into the extraordinary journey of Colin Cook—a man who has transformed his life from the grips of addiction to becoming an elite triathlete, a Sub 9 Ironman finisher, and coach to some of the sport's best. Colin’s story is one of redemption, resilience, and relentless pursuit of excellence, and in today’s conversation, he opens up about these battles. From overcoming personal demons to building a thriving business and competing at Kona many times, Colin shares the lessons he’s learned about grit, mindset, and balancing life’s demands. You’ll hear powerful insights into leveraging tech & AI in endurance sports, maximizing recovery, and how to shift from destructive habits to life-changing passions. Whether you're chasing your first marathon or balancing family, career, and athletic goals, this episode will inspire and equip you to push boundaries, endure challenges, and live your most fulfilling life. Highlights: - Introduction and Early Sporting Life - Transition from Ice Hockey to Endurance Sports - Struggles with Addiction - Turning Point: Embracing Endurance Sports - Balancing Family, Coaching, and Training - Ironman Journey and Achievements - Winter Training Opportunities - Using Wearables for Sleep and HRV - Recovery Techniques and Gadgets - AI in Endurance Sports - Balancing Life and Triathlon - Future Goals and Reflections Links: Connect with Colin Cook on Instagram. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to The Business of Endurance, where we explore the mindset, strategies, and stories of the world’s most extraordinary athletes and coaches. Today, we have a truly remarkable guest: Jo Spindler, one of the most respected figures in triathlon, both as a former professional athlete and now as a world-class coach. Jo's journey is filled with lessons that will inspire and equip you, whether you're an athlete pushing your physical limits or a professional seeking endurance in your personal and business life. In this episode, Jo opens up about the pivotal moments that shaped his career, the highs and lows of turning pro, and the priceless lessons learned from his time under legendary coach Brett Sutton. We dive deep into his unique coaching philosophy, the secrets behind guiding athletes like Rico Bogen to world championship & T100 victories, and game-changing innovations in the world of sport and coaching. There really are some phenomenal insights within this conversation with, Jo Spindler. Highlights: - Transition to Triathlon - Diverse Athletic Background - Professional Highlights and Challenges - Coaching Philosophy and Experience - Insights on AI and Technology in Sports - Success with Athlete Rico - Impact of T100 on Triathlon - Professionalism and Broadcast Quality - Future of Triathlon - Off-Season Strategies for Athletes - Innovations in Cycling Biomechanics - Philosophical Influences on Coaching - Dealing with Fear of Failure Links: Connect with Jo Spindler on Instagram & Web. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

In this episode of The Business of Endurance, we dive into one of the most inspiring stories you'll ever hear. Our guest, Joey Evans, turned the darkest moment of his life—an accident that left him paralyzed—into an awe-inspiring journey of resilience and triumph. For ten years, Joey pursued an impossible dream: to compete in the world’s toughest off-road race, the Dakar Rally. Against all odds, he not only regained the ability to walk but crossed the finish line of the brutal 9,000km Dakar, dragging his battered bike through unimaginable adversity. In this conversation, Joey reveals the mindset and strategies that kept him going when everything seemed lost. You'll discover how goal setting, resilience, and sheer determination can overcome even the most insurmountable challenges. Whether you're an athlete, entrepreneur, or simply someone navigating life's hurdles, Joey’s insights will leave you with practical takeaways to redefine your limits, overcome setbacks, and chase your own dreams with renewed vigor. Highlights: - Joey's Introduction to Motorbike Racing - Understanding the Dakar Rally - The Dangers of Motorbike Racing - A Life-Changing Crash in 2007 - The Road to Recovery - Facing the Brutal 2017 Dakar Rally - Surviving the Andes and Harsh Weather - A Devastating Crash and Unyielding Determination - The Final Push and Unbelievable Triumph - Reflections on Resilience and Overcoming Adversity - The Impact of the Accident and Life Lessons - Technological Advances in Racing and Future Challenges Links: Connect with Joey Evans on Instagram & Web. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Today’s episode is truly special as we dive into the world of elite triathlon with none other than Non Stanford and Aaron Royle. As a married couple and being current and former professional triathletes turned coaches, they’ve experienced the highs of world championships and Olympic races, as well as the challenges of balancing personal lives with intense training schedules. Together, they share the secrets behind their career highlights, the pivotal lessons from working with the best coaches in the sport, and what they’ve discovered about optimising performance without burning out. But it doesn’t stop there—this episode offers powerful insights for anyone aiming to excel in any field. Non and Aaron discuss the art of resilience, overcoming under-fuelling, and the mental strategies they use to endure when things get tough. Whether you’re an athlete looking to elevate your performance or someone striving for personal growth, this conversation is packed with practical advice and inspiring stories that you won’t want to miss. Highlights: - Non's Journey into Triathlon - Aaron's Early Start in Triathlon - The Importance of a Diverse Athletic Background - Challenges and Rewards of Transitioning to Long Course - Standout Moments in Their Careers - The Impact of the 2016 Rio Olympics - Balancing Professional and Personal Lives - Non's Transition to Coaching - The Challenges of Self-Coaching - Embracing Technology in Training - Heart Rate Variability and Remote Coaching - Nutrition in Triathlon: Short Course vs. Long Course - The Evolution of Nutrition Culture in Triathlon - Guiding in the Paralympics: A Unique Experience - Inspiring Resources and Recommendations - Future of Marathon Records and AI in Sports - Looking Forward: Exciting Prospects for 2025 Links: Connect with Non Stanford on Instagram & X. Connect with Aaron Royle on Instagram & Web. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Today on The Business of Endurance, we’re joined by the incredible Michael Crawley – a world-class runner, anthropologist, and author of Out of Thin Air and To the Limit. Michael has spent years running alongside Ethiopia’s elite athletes and exploring the farthest edges of human endurance. In this episode, he takes us deep into the mindset, community, and unseen struggles that define world-class endurance running. We’ll discuss the powerful role of ‘tribe’ in building endurance, the pros and cons of relying on technology, and whether books like Born to Run are inspirational or misleading myths. Michael also dives into what it takes to develop an endurance mindset and why so many people are drawn to pushing their limits today. If you’re looking to sharpen your mental game, understand the science behind the sport, or balance performance with sustainability, this conversation is packed with insights you won’t want to miss. Highlights: Links: Click here for additional helpful content mentioned in this episode. Connect with Michael Crawley on Instagram & Web. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, we’re joined by Renee McGregor, a leading sports dietitian, ultra-runner, and expert in eating disorders, particularly in athletes. Renee has spent years bridging the gap between nutrition and endurance sports, working with Olympians and amateur athletes alike to help them fuel their bodies for peak performance. In today’s conversation, we’ll dive deep into her journey—how she became a dietitian, the lessons she's learned from her own running experiences, and how she helps others avoid common pitfalls in nutrition, like underfueling and the dangers of Relative Energy Deficiency in Sport (RED-S). We’ll also explore how to balance proper nutrition with the high demands of endurance training, her thoughts on the rise of personalised nutrition through tech, and why mental health plays such a crucial role in an athlete’s well-being. Whether you’re an endurance athlete or just someone looking to optimise your health, this episode will provide you with actionable insights on longevity, performance, and finding balance. Highlights: Links: Click here for additional helpful content mentioned in this episode. Connect with Renee McGregor on Instagram & Web. Explore The Limitless Life Workshop: We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to this episode of The Business of Endurance podcast! Today, we're thrilled to have Alex Bok, the visionary founder of Kú Cycle, with us. Alex's journey from a successful banking career to revolutionising the triathlon bike industry is nothing short of inspiring. In this episode, you'll discover how Alex’s insights from Formula 1 engineering and his passion for triathlon led to groundbreaking innovations in bike design. Learn about the importance of marginal gains, the impact of aerodynamics on performance, and how Kú Cycle's unique business model is disrupting the industry. Alex will share stories from his collaboration with top athletes, including his work with the legendary Brett Sutton and the rising star Rico Bogen. Whether you're an athlete, entrepreneur, or cycling enthusiast, this episode is packed with valuable lessons on fitness, business, and personal growth. Don't miss out on Alex’s practical advice and inspirational journey! Highlights: Links: Click here for additional helpful content mentioned in this episode. Connect with Alex Bok on Instagram & LinkedIn & Web. Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to Season 8 of The Business of Endurance podcast! We're back with an exciting lineup! Highlights of the upcoming season include interviews with a clinical dietitian specialising in eating disorders and Olympic sports, a writer on the cusp of a new book launch, an endurance athlete with a transformational story from alcohol dependency, and a dynamic professional triathlon couple. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 2 key guests: Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 3 key guests: Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 4 key guests: Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Today, we have part 2 of our talk with the incredibly inspiring Lewis Robling, a former professional rugby player who has made a name for himself in the world of endurance sports. Drawing from his experience as both a seasoned ultra runner and a former rugby player, Lewis shares insights on how running can be a powerful tool for mental health, the impact of social media on our well-being, and the critical role of nutrition and sleep in athletic performance and recovery. We also delve into the benefits of a plant-based diet and the importance of understanding your "why" in both sport and business. Highlights: Links: Click here for additional helpful content from The 4th Discipline. Click here to book your free coaching call with The Trusted Team so you can 'find your why'. Connect with Lewis Robling on LinkedIn Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to another episode of The Business of Endurance podcast! Today, we have the pleasure of speaking with the extraordinary Heather Jackson. Heather is a retired professional triathlete with multiple Ironman & 70.3 wins and a Kona podium to her name, who has transitioned into ultra running and gravel cycling, showcasing an incredible journey of endurance and versatility. Known for her mental resilience and ability to push through diverse sporting challenges, Heather nearly made the Olympic ice hockey team before shifting her focus to triathlons. In this episode, Heather shares her favourite win at the iconic Escape from Alcatraz Triathlon, discusses the mental tactics she employs, and provides insights into her unique nutritional strategies for various endurance events. We also delve into her journey into triathlon, her approach to mental recovery, and the business side of her athletic career, including marketing and securing sponsorships. Whether you’re an aspiring athlete or a seasoned professional, Heather’s experiences and advice offer valuable lessons in fitness, life, business, health, and nutrition. Tune in for an inspiring conversation! Highlights: Links: Click here for additional helpful content & click here to book a call with Charlie Reading. Connect with Heather Jackson on LinkedIn & Website Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to another episode of The Business of Endurance, where we explore the edges of human potential through the lens of science and personal experience. Today, we're honoured to host Alex Hutchinson, the author of "Endure," a book I rate as one of the best I've ever read. "Endure" isn't just a book; it's a journey into the heart of human capacity. Alex delves deep into the mental aspects of endurance sport, sparking more thought on this topic than any other work in the field. His insights are a beacon for athletes, coaches, and anyone fascinated by the limits of human performance. Today's conversation spans from the incredible feats of athletes like Eliud Kipchoge, whose sub-2-hour marathon stands as a testament to breaking mental and physical barriers, to the everyday applications of endurance science in business and personal health. We'll discuss how mental conditioning shapes top-tier athletes, how AI will impact the world of business and sport and dive into how the perception of effort can redefine what we believe is possible. His profound knowledge helps us understand the intricacies of endurance, not just in sport, but in every challenging aspect of our lives, so I know you are going to love this episode with the incredible Alex Hutchinson. Highlights: Links: The AI Advance with Charles Reading The Data Decoder by Claire Fudge Connect with Alex Hutchinson on his LinkedIn & Website Explore The Limitless Life Workshop We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral? Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn. This episode was sponsored by The Trusted Team and 4th Discipline

In the final episode of season six of The Business of Endurance, hosts Charlie Redding and Claire Fudge reflect on the standout moments and key takeaways from a memorable season. They discuss inspiring interviews with guests like Nick Kershaw of Impact Marathons, Olympic swimmer Steve Parry, and world record holder Nick Butter. Each guest's unique stories, from community-focused marathon events to pivotal life lessons from sports, offer deep insights into endurance, business, and life. Looking forward, the hosts hint at exciting guests for season seven, including renowned figures in endurance sports and nutrition. Highlights: Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Sponsor Messages: Sign up for the free Limitless Life Workshop from the Trusted Team here Find out more about the 4th Discipline here Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com This episode was sponsored by The Trusted Team and 4th Discipline This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Nick Kershaw, founder of Impact Marathons. The conversation includes details about the origin and evolution of their community-driven marathon events. Initially working in finance, Nick sought a meaningful way to contribute to projects in Uganda, leading to the concept of Impact Marathons. These events combine marathon running with impactful community projects, such as building a water pipeline in Nepal or supporting youth leaders in Guatemala. Impact Marathons aim to create sustainable social impact, fostering a deep connection between participants and local communities. The conversation touches on the logistical challenges of organising such unique events, and the profound personal transformations experienced by participants. Nick emphasises the power of running and community engagement to enact positive change and the lasting impact these experiences have on participants and communities alike. Highlights: Contact Nick Kershaw: Website | LinkedIn | Instagram Nick Kershaw is the visionary founder of the Impact Marathon Series, an initiative that embodies the transformative power of running. In 2015, Nick embarked on a journey that would not only change his life but also the lives of communities around the globe. Inspired by the United Nations' 17 Global Goals, Nick saw an opportunity to make these lofty objectives tangible and relatable, asking critical questions about their real-world implications. Nick's leadership has guided the series to remarkable heights, raising over $1.3 million for grassroots organisations and directly impacting thousands of lives. Nick's story is a testament to the belief that running is more than a sport—it's a powerful force for global change and community connection. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Sponsor Messages: Sign up for the free Limitless Life Workshop from the Trusted Team here Get your free sustainable athlete guide from 4th Discipline here Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received from his uncle Bill, which led him to value independence and the ability to set his own rules in business. He discusses his transition away from the financial sector's commission-driven environment to establishing his own business that prioritises client needs and a balanced life. A significant turning point came from attending a Tony Robbins event, which motivated him to focus on health, family, business success, and writing books. Charlie emphasises the importance of goal setting, fear setting, the role of AI in the future of business, and measuring what matters both in personal life and business. He advocates for regular goal assessment, creating systems for achieving goals, and the use of data and AI to enhance business operations and personal achievements. Highlights: Contact Charlie Reading: Website | LinkedIn My journey has been a blend of relentless pursuit and strategic pauses, marked by completing four Ironman competitions, running ultra-marathons, and navigating the peaks and valleys of entrepreneurship. Founding, building, and exiting one of the UK's premier financial planning practices wasn't just a career move; it was a testament to my belief in living life on my terms, integrating work with my passion for endurance sports. This narrative isn't solely about the finish lines crossed or the business milestones achieved; it's about the philosophy of taking three months off every year. Having authored four books, I've sought to distill the lessons learned from the endurance required in sports, business, and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories—both big and small—that have defined my journey. It's a tale of ambition, resilience, and the art of crafting a life that celebrates achievement while embracing the joy of living. Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. Sponsor Messages: Sign up to the free Limitless Life Workshop from the Trusted Team here Get your free goal planner from the 4th Discipline here Launch Your Own Podcast: ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right st This episode was sponsored by The Trusted Team and 4th Discipline