The Cosmos Podcast

BLOG THE GROUP SALES EQUATION THE GROUP SALES EQUATION By Evan Colborne | August 12, 2020 Group Sales Quota = # of customers x (Avg. group size x Avg. Group Ticket Yield) Over the past few years, the importance of groups sales has increased tremendously for sports & entertainment properties. In years past, properties relied […] The post The Group Sales Equation appeared first on Cosmos Sports & Entertainment.

PODCAST EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL PODCAST EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL EP. 25 GROUP TICKET SALES: TIPS WITH CHRIS SPANO OF THE AHL OCT 26 | 2018 On today’s episode of the Cosmos Podcast we have a very special guest, […]

PODCAST EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL PODCAST EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL EP. 24 WORLD CUP 2026 & JOHNNY (CANADIAN) FOOTBALL JUN 20 | 2018 On today’s episode of the Cosmos Podcast, I’m joined in studio by Matt Hunter and Justin Bernardo for another round table discussion on some of the latest […]

PODCAST EP. 23 NAMING RIGHTS & MARQUEE INVENTORY PODCAST EP. 23 NAMING RIGHTS & MARQUEE INVENTORY EP. 23 NAMING RIGHTS & MARQUEE INVENTORY JUN 13 | 2018 On today’s episode of the Cosmos Podcast, we are wrapping up our special 10 part series on Sponsorship with a discussion on Naming Rights and other Marquee inventory, with a […]

PODCAST EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP PODCAST EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP EP. 22 HOW TO HANDLE DIGITAL SPONSORSHIP JUN 6 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Digital Sponsorship. This episode is the audio taken from a webinar we […]

PODCAST EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS PODCAST EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS EP. 21 HOW TO HANDLE SPONSORSHIP RENEWALS MAY 10 | 2018 On today’s episode of the Cosmos Podcast Sponsorship Renewals, we have part 8 of our 10 part sponsorship series. This episode specifically discusses the renewal process, including: When’s the right time to start […]

PODCAST EP. 20 CANADIAN SPORTS WITH MATT HUNTER PODCAST EP. 20 CANADIAN SPORTS WITH MATT HUNTER EP. 20 CANADIAN SPORTS WITH MATT HUNTER MAY 2 | 2018 On today’s special 20th episode of the Cosmos Podcast, I’m joined by Matt Hunter, Manager of Business Development with Cosmos Sports & Entertainment. Matt returns to the studio to […]

PODCAST EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS PODCAST EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS EP. 19 SPONSORSHIP MEASUREMENT & ANALYTICS APR 18 | 2018 On today’s episode of the Cosmos Podcast we are continuing our special look at Sponsorship Measurement and Analytics. I’m joined this week once again by Cosmos President Cary Kaplan to discuss a topic that is […]

PODCAST EP. 18 SPONSORSHIP OBJECTION HANDLING PODCAST EP. 18 SPONSORSHIP OBJECTION HANDLING EP. 18 SPONSORSHIP OBJECTION HANDLING APR 11 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Sponsorship objection handling. Regardless of how experienced or talented your sponsorship team is they will undoubtedly face objections in the selling process, […]

PODCAST EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP PODCAST EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP EP. 17 HOW TO PITCH & NEGOTIATE SPONSORSHIP APR 4 | 2018 On today’s episode of the Cosmos Podcast, we are continuing our special sponsorship series, where we will discuss ‘How to pitch and negotiate sponsorship’. My guest today is Ken […]

PODCAST EP. 16 CARY KAPLAN’S KEYNOTE FROM MCMASTER SPORTS INDUSTRY CONFERENCE PODCAST EP. 16 CARY KAPLAN’S KEYNOTE FROM MCMASTER SPORTS INDUSTRY CONFERENCE EP. 16 CARY KAPLAN’S KEYNOTE FROM MCMASTER SPORTS INDUSTRY CONFERENCE MAR 28 | 2018 On today’s episode of the Cosmos Podcast, we have a keynote from Cosmos President Cary Kaplan. This recording was taken on […]

PODCAST EP. 15 HOW TO CONDUCT A SPONSORSHIP MEETING PODCAST EP. 15 HOW TO CONDUCT A SPONSORSHIP MEETING EP. 15 HOW TO CONDUCT A SPONSORSHIP MEETING MAR 21 | 2018 On today’s episode of the Cosmos Podcast, we continue our special Sponsorship Series. This episode focuses on a step by step process for how to conduct sponsorship meetings. It may […]

PODCAST EP. 14 SOCIAL MEDIA IN SPORTS WITH MAX ROSENBERG PODCAST EP. 14 SOCIAL MEDIA IN SPORTS WITH MAX ROSENBERG EP. 14 SOCIAL MEDIA IN SPORTS WITH MAX ROSENBERG MAR 14 | 2018 On today’s episode of the Cosmos Podcast, we have a very special guest, Max Rosenberg. Max and I met back in 2010/11 ish […]

PODCAST EP. 13 WHO TO REACH OUT TO FOR SPONSORSHIP PODCAST EP. 13 WHO TO REACH OUT TO FOR SPONSORSHIP EP. 13 WHO TO REACH OUT TO FOR SPONSORSHIP MAR 7 | 2018 On today’s episode of the Cosmos Podcast, we have part 3 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties […]

PODCAST EP. 12 FIVE TIPS TO BUILD A CAREER IN SPORTS WITH CARY KAPLAN PODCAST EP. 12 FIVE TIPS TO BUILD A CAREER IN SPORTS WITH CARY KAPLAN EP. 12 FIVE TIPS TO BUILD A CAREER IN SPORTS WITH CARY KAPLAN FEB 28 | 2018 On today’s episode of the Cosmos Podcast, we have a […]

PODCAST EP. 11 WHAT’S MY SPONSORSHIP WORTH? PODCAST EP. 11 WHAT’S MY SPONSORSHIP WORTH? EP. 11 WHAT’S MY SPONSORSHIP WORTH? FEB 22 | 2018 On today’s episode of the Cosmos Podcast, we have part 2 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. For this episode I sit down with Cosmos […]

PODCAST EP. 10 CAREERS IN BASEBALL WITH JASON DIPLOCK PODCAST EP. 10 CAREERS IN BASEBALL WITH JASON DIPLOCK EP. 10 CAREERS IN BASEBALL WITH JASON DIPLOCK FEB 7 | 2018 On today’s episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Jason Diplock. As you’ll hear, Jason has had an incredible career in […]

PODCAST EP. 9 WHAT SPONSORS WANT PODCAST EP. 9 WHAT SPONSORS WANT EP. 9 WHAT SPONSORS WANT JAN 31 | 2018 On today’s episode of the Cosmos Podcast, we have the audio from a webinar recorded last week called “ What Sponsors Want ”. The webinar was presented in partnership with Central Counties Tourism and Sport Durham and was the first […]

PODCAST EP. 8 RELATIONSHIP SELLING WITH JOE LOWES PODCAST EP. 8 RELATIONSHIP SELLING WITH JOE LOWES EP. 8 RELATIONSHIP SELLING WITH JOE LOWES JAN 25 | 2018 On today’s episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Joe Lowes. Joe is the Senior Sponsorship Consultant with Cosmos Sports & Entertainment, and as you’ll […]

PODCAST EP. 7 BLUE JAYS SALE WITH JUSTIN BERNARDO & SHAHBAZ DHILLON PODCAST EP. 7 BLUE JAYS SALE WITH JUSTIN BERNARDO & SHAHBAZ DHILLON EP. 7 BLUE JAYS SALE WITH JUSTIN BERNARDO & SHAHBAZ DHILLON DEC 13 | 2017 On today’s episode of the Cosmos Podcast, Justin Bernardo returns to the studio and we’re joined by our […]