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The Cosmos Podcast

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Canada

Language:

English

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Episodes

Ep.21 – How to Handle Sponsorship Renewals

5/10/2018
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On today’s episode of the Cosmos Podcast we have part 8 of our 10 part sponsorship series. This episode specifically discusses the renewal process, including: When’s the right time to start talking about renewal. How to understand where you stand with your sponsors, and whether it’s time to pitch a higher investment. What to do […] The post Ep.21 – How to Handle Sponsorship Renewals appeared first on Cosmos Sports & Entertainment.

Duration:00:43:13

Ep.20 – Incentive based Sponsorship with Matt Hunter

5/2/2018
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On today’s special 20th episode of the Cosmos Podcast, I’m joined by Matt Hunter, Manager of Business Development with Cosmos Sports & Entertainment. Matt returns to the studio to chat about some recent stories in the Canadian Sports Business world, including: Blue Jays and MLB’s decision to stream games on Facebook MLSE’s relationship with ticket […] The post Ep.20 – Incentive based Sponsorship with Matt Hunter appeared first on Cosmos Sports & Entertainment.

Duration:00:29:59

Ep.19 – Sponsorship Measurement & Analytics

4/18/2018
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On today’s episode of the Cosmos Podcast we are continuing our special look at Sponsorship. I’m joined this week once again by Cosmos President Cary Kaplan to discuss a topic that is getting more and more attention these days which is measurement, data and analytics, specifically around sponsorship. When other marketing channels such as Facebook […] The post Ep.19 – Sponsorship Measurement & Analytics appeared first on Cosmos Sports & Entertainment.

Duration:00:49:00

Ep. 18 – Sponsorship Objection Handling

4/11/2018
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On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Sponsorship objection handling. Regardless of how experienced or talented your sponsorship team is they will undoubtedly face objections in the selling process, so with this episode we discuss some tactics for identifying the true objection, and […] The post Ep. 18 – Sponsorship Objection Handling appeared first on Cosmos Sports & Entertainment.

Duration:00:53:53

Ep.17 – How to Pitch & Negotiate Sponsorship

4/4/2018
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On today’s episode of the Cosmos Podcast, we are continuing our special sponsorship series. My guest today is Ken Vezina, Vice President of Business Operations for the Brampton Beast. If you haven’t already, you may want to check out episode 5 of the Cosmos Podcast where I sat down with Ken and discussed his background […] The post Ep.17 – How to Pitch & Negotiate Sponsorship appeared first on Cosmos Sports & Entertainment.

Duration:00:56:45

Ep.16 – Cary Kaplan’s Keynote from McMaster Sports Industry Conference

3/28/2018
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On today’s episode of the Cosmos Podcast, we have a keynote from Cosmos President Cary Kaplan. This recording was taken on March 16th at the McMaster Sports Industry Conference that was held at McMaster University. Cary shared some tips on breaking into the sports industry as well as how to stand out once you’re working […] The post Ep.16 – Cary Kaplan’s Keynote from McMaster Sports Industry Conference appeared first on Cosmos Sports & Entertainment.

Duration:00:14:13

Ep.15 – How to conduct a sponsorship meeting

3/21/2018
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On today’s episode of the Cosmos Podcast, we continue our special Sponsorship Series. This episode focuses on a step by step process for how to conduct sponsorship meetings. It may seem a bit crazy to devote an entire episode to 1 meeting, but as you’ll hear Cary discuss, it’s a really important topic for sponsorship […] The post Ep.15 – How to conduct a sponsorship meeting appeared first on Cosmos Sports & Entertainment.

Duration:00:53:23

Ep.14 – Social Media in Sports with Max Rosenberg

3/14/2018
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On today’s episode of the Cosmos Podcast, we have a very special guest, Max Rosenberg. Max and I met back in 2010/11 ish when we were both working at Cosmos Sports. Since then Max has gone on to work with the Toronto Argonauts and the Canadian Football League, leading social media efforts for both those […] The post Ep.14 – Social Media in Sports with Max Rosenberg appeared first on Cosmos Sports & Entertainment.

Duration:00:46:43

Ep.13 – Who to reach out to for sponsorship

3/7/2018
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On today’s episode of the Cosmos Podcast, we have part 3 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. For this episode I sit down with Cosmos President Cary Kaplan to discuss: How to identify companies to reach out to for sponsorship How to find […] The post Ep.13 – Who to reach out to for sponsorship appeared first on Cosmos Sports & Entertainment.

Duration:01:03:13

Ep.12 – 5 tips to build a career in sports with Cary Kaplan

2/28/2018
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On today’s episode of the Cosmos Podcast, we have a recording taken from the Guelph Sports Management Associations recent networking night. Cosmos President Cary Kaplan was invited to give a keynote speech where he discussed 5 tips for building a career in the hyper competitive sports industry. The audio can be a little be tough […] The post Ep.12 – 5 tips to build a career in sports with Cary Kaplan appeared first on Cosmos Sports & Entertainment.

Duration:00:30:48

Ep.11 – What’s my sponsorship worth?

2/22/2018
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On today’s episode of the Cosmos Podcast, we have part 2 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. For this episode I sit down with Cosmos President Cary Kaplan to discuss a pretty common question for those getting started with sponsorship which is What […] The post Ep.11 – What’s my sponsorship worth? appeared first on Cosmos Sports & Entertainment.

Duration:01:02:45

Ep.10 – Careers in Pro Baseball with Jason Diplock

2/7/2018
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On today’s episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Jason Diplock. As you’ll hear, Jason has had an incredible career in sports so far having spent time with the Brampton Battalion of the Ontario Hockey League, the Toronto Blue Jays and a few years in Florida running the […] The post Ep.10 – Careers in Pro Baseball with Jason Diplock appeared first on Cosmos Sports & Entertainment.

Duration:01:09:45

Ep.9 – What Sponsors Want

1/31/2018
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On today’s episode of the Cosmos Podcast, we have the audio from a webinar recorded last week called “What Sponsors Want”. The webinar was presented in partnership with Central Counties Tourism and Sport Durham and was the first episode in a 10 part series that will be running until the end of May. In this […] The post Ep.9 – What Sponsors Want appeared first on Cosmos Sports & Entertainment.

Duration:00:57:02

Ep.8 – Relationship Selling with Joe Lowes

1/25/2018
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On today’s episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Joe Lowes. Joe is the Senior Sponsorship Consultant with Cosmos Sports & Entertainment, and as you’ll hear has had a incredible career in sports so far starting back in the early 90’s. A big part of Joe’s sports career […] The post Ep.8 – Relationship Selling with Joe Lowes appeared first on Cosmos Sports & Entertainment.

Duration:01:20:40

Ep.7 – Blue Jays Sale with Justin Bernardo & Shahbaz Dhillon

12/13/2017
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On today’s episode of the Cosmos Podcast, Justin Bernardo returns to the studio and we’re joined by our colleague Shahbaz Dhillon for a roundtable discussion. We discuss some big news stories in Canadian Sports Business from the past week, such as: Rogers considering selling the Blue Jays. We break down why they might be considering […] The post Ep.7 – Blue Jays Sale with Justin Bernardo & Shahbaz Dhillon appeared first on Cosmos Sports & Entertainment.

Duration:00:53:56

Ep.6 – Roundtable with Matt Hunter & Justin Bernardo

12/6/2017
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On today’s episode of the Cosmos Podcast, Matt Hunter returns and we’re joined by Justin Bernardo for a roundtable discussion. Lot’s great stuff discussed, including some big stories developing in Canadian Sports Business, such as: Calgary’s potential bid for the 2026 Winter Olympics (1:36) Forbes latest list of NHL team Valuations (21:00) The latest on […] The post Ep.6 – Roundtable with Matt Hunter & Justin Bernardo appeared first on Cosmos Sports & Entertainment.

Duration:00:56:38

Ep.5 – 1-on-1 with Ken Vezina of the Brampton Beast

11/29/2017
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In this episode of the Cosmos Podcast, host Evan Colborne sits down in studio with Ken Vezina, Vice President of Business Operations for the Brampton Beast. The Beast are the ECHL affiliate of the Montreal Canadiens and the first ECHL team to play in the Greater Toronto Area. Prior to joining the Beast, Ken has […] The post Ep.5 – 1-on-1 with Ken Vezina of the Brampton Beast appeared first on Cosmos Sports & Entertainment.

Duration:01:07:48

Ep.4 – Part 2 of Keynote from Cosmos President Cary Kaplan

11/22/2017
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In this episode of The Cosmos Podcast, we have part two of a keynote Cosmos President Cary Kaplan gave at a sponsorship workshop a few weeks ago. Here Cary discusses topics such as: How to deal with upset customers (5:08) Whether to publish sponsorship prices or not (13:25) How to figure out a prospects budget […] The post Ep.4 – Part 2 of Keynote from Cosmos President Cary Kaplan appeared first on Cosmos Sports & Entertainment.

Duration:00:45:55

Ep.3 – Rountable with Hunter & O’Connor

11/16/2017
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In this episode of the Cosmos Podcast, Cosmos Director Evan Colborne hosts a Roundtable with fellow Cosmos’ers Matt Hunter and Evan O’Connor to discuss: The sale of the CFL League wide Jersey Path (1:53) 105th Grey Cup (13:13) The latest developments on the Canadian Premier League (20:30) ESPN’s new social media policy (28:03) NFL sponsor backlash […] The post Ep.3 – Rountable with Hunter & O’Connor appeared first on Cosmos Sports & Entertainment.

Duration:00:38:28

Ep.2 – Q&A with Cosmos President Cary Kaplan

11/14/2017
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In this episode of the Cosmos Podcast, Cosmos President Cary Kaplan sat with our current class of interns for a Q&A session. Lot’s of great questions and discussion, including: A typical day as GM of a professional sports team (1:07) How to position yourself for a role in sports (2:45) What inspired Cary to start […] The post Ep.2 – Q&A with Cosmos President Cary Kaplan appeared first on Cosmos Sports & Entertainment.

Duration:00:57:09

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